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The great Southampton exodus continues. Why is this happening?

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10 players have left Southampton this summer. Only two have arrived. The most damaging fire sale in the history of the Premier League continues. One of the most confusing things about it all is that the club isn’t broke, yet players keep leaving.

Rickie Lambert. Adam Lallana and Dejan Lovren have all joined Liverpool. 18-year-old Luke Shaw has joined Manchester United and now teenager Calum Chambers has signed for Arsenal. While Jay Rodriguez and Morgan Schneiderlin may soon be on the way to either Liverpool or Tottenham Hostpur.

[RELATED: Which players will leave?]

Those five players already sold have left for a combined fee of around $170 million in transfer fees. Three of them (Lallana, Shaw, Chambers) were academy products who cost Saints nothing, while Lambert was sold for five times the amount Saints paid for him in 2009 and Lovren was sold at a profit of $20 million after one season with Saints.

Financially all of these moves make sense but what is going on to the team who finished eighth in the Premier League last season, excited neutrals with their impressive attacking soccer but are now being dismantled easier than a giant Jenga tower?

Let’s break this thing down as Southampton’s brightest talent continues to be ruthlessly plucked away by the PL’s top teams. Will the show go on or was their best ever season in the PL last term just the beginning of the end for Saints?

Changes at the top, financial balance

When Executive Chairman Nicola Cortese left Saints in January, alarm bells rang around the South Coast city as to the future of the club. In 2009 they were in the third-tier, bottom of the league with a 10 point deduction after going into administration. Swiss Billionaire Markus Liebherr then arrived at the last minute to save them, as Cortese brokered the deal and ran the club for his wealthy friend. Liebherr sadly passed away in 2010 and Cortese has run the club for the Liebherr family ever since. Until January, anyway. Then Libeherr’s daughter Katharina wanted more of a say, Cortese walked out and now a former NHL manager, Ralph Krueger, is in charge at St. Mary’s as Chairman with Katharina overseeing things. New board members from Austria have since spoken been appointed and have spoken about “balancing the books” and not repeating previous frivolous spending from the past regime.

[RELATED: Rodriguez, Schneiderlin leaving next?]

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Shaw, 19, became the most expensive teenager in history when he left Saints for Man United this summer.

The incredible new training facility in a national park near Southampton has finally been finished at a cost upwards of $50 million, with some feeling these players were sold to fund the stunning facility that homes Southampton’s world-renowned academy. The cost of balancing the books could see Saints turn from top six contenders to relegation battlers this season, but repeatedly their Head of Football Development, Les Reed, has stated players don’t need to be sold… but it keeps happening.

New manager, new faces

Mauricio Pochettino walked out on Saints at the end of last season to join Tottenham Hotspur. He had come in and turned Saints into a team who were punching well above their weight and challenging for a top six spot for most of the 2013-14 season. Last year was just their second campaign back in the Premier League after winning back-to-back promotions from League One. Pochettino saw the writing on the wall and jumped ship to Spurs, with Dutchman Ronald Koeman coming in to steer Saints in the right direction. The worst part is, the exodus may not be over as Jay Rodriguez and Morgan Schneiderlin could both be heading out this summer for another $60 million combined.

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Saints’ owner Katharina Liebherr, left, has appointed Canadian Ralph Krueger as the man to take the ambitious PL club forward.

The deals for Lambert, Lallana and Shaw were done without Koeman having any input, while Lovren and Chambers have since departed. The former Ajax and Barcelona star has a huge job on his hands to keep churning out top talent from the academy to replace the players he has lost, but he has signed Italian striker Graziano Pelle and Serbian playmaker Dusan Tadic to help stop the bleeding. For now. When Saints line up against Liverpool on the opening weekend of the season on August 17, expect to recognize more of their old players starting for Liverpool than for the South Coast club.

The ceiling for Saints

Southampton, despite the rumblings about funding being cut back from their Billionaire owners, didn’t actually need to sell any players this summer. Why have they then? Simply put, the players want to leave. With Pochettino’s project over and changes at boardroom level, the likes of Lallana and Lambert saw the window of opportunity to depart. Let’s face facts here. Southampton massively overachieved last season as they regularly fielded at least six players under the ages of 24 in their starting lineup. They finished in eighth spot and realistically they can finish no higher. The seven teams above them have huge budgets and can splash the cash whenever they want. Saints, in theory, have that money to spend via their owners but are going for a sustainable model which will see them become a solid PL team that banks the cash from the massive TV deals, sponsorship and other financial benefits every season. In truth whether they finish 15th or 8th in the PL each season, it makes no difference. They are a feeder club and are accepting their status. That will disappoint fans but it is the truth.

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Lallana, Shaw, Lambert, Lovren, Chambers… all five left Saints this summer.

The future

Right now it’s up in the air as to how Southampton will lineup under new boss Ronald Koeman next season. The likelihood is two or three new players will be signed by the end of August but a sprinkling of new academy products will also make the step up. Saints fans, don’t despair. Here are a few names to get excited about, as the forward-thinking club continue to churn out top young talent at the envy of clubs across the world.

However with the way things are going at Saints, if these three academy products listed below have good seasons in 2014-15 then they will be on the way to a top four team in the Premier League. The cycle continues. So, fans everywhere, keep an eye on these young studs.

  • Sam Gallagher: started and scored in the PL last season at the age of 18. Towering center forward who represents the England U-19 side alongside plenty of his Saints teammates.
  • Harrison Reed: you don’t get dubbed ‘the new Paul Scholes’ if you haven’t got talent. Reed, 19, signed a new four-year deal this week and the diminutive ginger midfielder is an England youth international who sprays the ball about majestically. Prospect.
  • Matt Targett: so, after selling Luke Shaw it’s not all doom and gloom. Targett is another England youth international who was arguably neck and neck with Shaw for a few years as they progressed through the academy. Expect him to start at left back.

Chelsea wins the League… of Hate; Bournemouth, Leicester not hated

SOUTHAMPTON, ENGLAND - FEBRUARY 27:  Diego Costa of Chelsea celebrates his team's second goal during the Barclays Premier League match between Southampton and Chelsea at St Mary's Stadium on February 27, 2016 in Southampton, England.  (Photo by Clive Rose/Getty Images)
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A family of English newspapers conducted its annual survey of which teams are the most hated in the Premier League, and there’s a new champion.

Manchester United has dropped to second in the table to Chelsea in what the Manchester Evening News called the “League of Hate”.

[ MORE: Rooney’s England position not set ]

According to the MEN, 10,000 fans were quizzed on their love and hate:

A national survey asked fans of each top flight club which sides they hate, and which they love, and the west London club came out as the most disliked club overall.

United, who won the dubious accolade last year, have been revealed to be the next most reviled side.

It’s no surprise that the league’s more successful sides sit atop the table while newer PL clubs like Bournemouth and Burnley are not reviled. That said, Leicester’s dream story has them 19th. How much more success do they need to have before shooting up the hate table?

Here’s the Top Five, and all results:

1) Chelsea
2) Manchester United
3) Liverpool
4) Manchester City
5) Arsenal

Allardyce will use Rooney where he’s playing for Manchester United

BURTON-UPON-TRENT, ENGLAND - JULY 25:  Newly appointed England manager Sam Allardyce poses after a press conference at St. George's Park on July 25, 2016 in Burton-upon-Trent, England.  (Photo by Matthew Lewis/Getty Images)
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England manager Sam Allardyce is going to choose the best players going, and play them where they’re playing for their club.

Joe Prince-Wright has a full write-up on Allardyce’s unveiling here, as the English boss says Wayne Rooney will play for his country in the same spot as his club.

[ MORE: Cresswell out four months ]

So it seems Jose Mourinho’s preference at Manchester United will help dictate where England’s leading scorer will line up.

From the BBC:

“I still think Wayne Rooney has a massive place to play in the England side,” said the 61-year-old.

“If Jose says he is not going to play him in centre midfield and he is playing up front and scoring goals for Manchester United then it would be pointless me bringing him into England and playing him in centre midfield.”

Those comments will have anti-Jurgen Klinsmann folks nodding their heads in approval. That said, Allardyce isn’t exactly going out on a limb, as Rooney is widely expected to play deeper for United with strikers like Anthony Martial, Zlatan Ibrahimovic and Marcus Rashford also around.

FIFA bans council member Niersbach in World Cup bids probe

ZURICH, SWITZERLAND - FEBRUARY 26:  FIFA Executive Committee member Wolfgang Niersbach looks on during the Extraordinary FIFA Congress at Hallenstadion on February 26, 2016 in Zurich, Switzerland.  (Photo by Matthias Hangst/Getty Images)
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FIFA council member Wolfgang Niersbach, a member of FIFA’s ruling council, was banned from soccer for one year on Monday in the first sanction from the investigation into Germany’s 2006 World Cup bid.

FIFA’s ethics committee found Niersbach guilty of failing to report findings about possible unethical conduct and conflicts of interest during the bidding process.

Niersbach, who was a vice president of the 2006 World Cup organizing committee in charge of media and marketing, described the punishment as “inappropriate and excessive.”

[ MORE: Cresswell out four months ]

Last year, Niersbach had been considered a possible successor to UEFA President Michel Platini before resigning as president of the German soccer federation when allegations against the bid first surfaced.

Niersbach retained his elected positions on the top decision-making bodies at both FIFA and UEFA. He is the first member of the rebranded FIFA Council, which replaced the discredited executive committee in May, to be sanctioned by the ethics division.

“This decision hits me hard,” Niersbach said. “I was confident after last Thursday’s hearing in Zurich that the ethics commission would not impose a ban, but that it would follow my argument that I am only to blame for a belated report on the critical payments between the 2006 World Cup organizing committee and FIFA in 2005, of which I gradually became aware in the summer of 2015, and that it would set a different punishment.

“I acknowledged my mistake and regretted it again.”

Niersbach is consulting his lawyers about whether to appeal against his ban.

[ MORE: Does Pogba match his fee? ]

Swiss federal prosecutors, and German criminal and tax investigators, also have wider ongoing criminal cases into the 2006 World Cup – a hugely successful tournament at the time which the host nation called its “Summer Fairytale.”

The probe involves irregular seven-figure payments and contracts during the bidding process and organization of the World Cup implicating senior officials.

The main FIFA ethics case focuses on former Germany great Franz Beckenbauer, who headed the World Cup organizing team and joined the FIFA executive committee in 2007; Theo Zwanziger, who replaced Beckenbauer at FIFA in 2011; Horst Schmidt, vice president of the World Cup organizing panel; and Stefan Hans, chief financial officer for the organizers.

In February, an inquiry report commissioned by the federation tried to explain a complex trail of payments of 6.7 million euros ($7 million) and 10 million Swiss francs ($10 million) that linked Beckenbauer, then-FIFA president Sepp Blatter, FIFA powerbroker Mohamed bin Hammam of Qatar and Robert Louis-Dreyfus, the late former Adidas executive and part owner of Swiss marketing agency Infront.

The report, by law firm Freshfields, did not rule out, but could not prove, that votes were bought when Germany beat a Nelson Mandela-supported South Africa bid in a 12-11 vote of FIFA executive committee members in 2000.

West Ham loses ex-Hammer of the Year Cresswell for four months

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Aaron Cresswell was one of the stalwarts of the last two Premier League campaigns, a good crosser capable of lung-busting runs and the occasional brilliant shot.

So it’s a significant blow for West Ham United to be without him for the next four months.

[ MORE: Does Pogba match his fee? ]

Cresswell has played in 75 of the Hammers’ 76 PL matches since arriving from Ipswich Town in 2014, and was injured in a 50/50 play against Karlsruher SC this weekend.

He may not need surgery to repair the knee ligaments, but is out nonetheless.

From WHUFC.com:

Head of Medical and Sports Science Stijn Vandenbroucke explained that Cresswell had undergone a scan and will consult a specialist in central London early next week. The medical team will then take a decision whether or not the defender requires surgery.

“Whatever course of action we decide to take, Aaron faces a period of rest, followed by treatment and rehabilitation and he will be out for a period of between three and four months,” said Vandenbroucke.

Left back isn’t a position of strength for most teams, and West Ham doesn’t look to be an exception.

Vandenbroucke also issued an update on Manuel Lanzini, saying the club won’t know his status until the attacker returns from Argentina duty. Lanzini was injured with Argentina’s Olympic team while preparing for the Games in Rio.