A top-four finish.
That was the goal that new manager, Roberto Martinez, boldly set forth for Everton upon his arrival at Goodison Park last season, to which many a pundit shook his head. Fast forward nine months, however, and no one was laughing.
Having defeated the likes of Chelsea, Manchester United (twice) and Arsenal, the Toffees had the look of world beaters. The style of play had gone from Route 1 and rugged under David Moyes to attacking and elegant under Martinez. As the season wound down, Everton pressed Arsenal for that elusive fourth spot before settling for fifth place.
Now, with the UEFA Europa League on the horizon, Everton enter the Premier League once again looking to surprise the competition. And as far as Martinez is concerned, the goal remains the same:
“I think the Premier League this season will be quite unique because of the number of teams fighting to get into the top four,” he told the Metro. “Manchester United will be a force, 100 per cent, the top four of last season will be stronger and I think Spurs will benefit from all the investment of a year ago. But I would like to believe we will benefit from being together for 12 months and we will be stronger. I will never shy away from trying to get Champions League football because that has to be where we’re trying to get to.”
As the Spaniard notes, Manchester United and Tottenham are two sides better equipped to compete for a top-four finish this season. Joining them are the usual characters of Chelsea, Arsenal, Manchester City and Liverpool. Seven clubs vying for four prestigious spots. Hardly a walk in the park.
So can Everton do the incredible and crack the top-four for the first time in 10 years?
At the time of publishing, bookies have Everton as the seventh most likely team to finish in the Top 4. The odds of 5/1 don’t seem bad on the face but when you consider that City and Chelsea are 1/50 odds to finish Top 4, Arsenal are 1/3, Liverpool are 1/1 and Spurs are 3/1, it becomes quite clear that the Toffees are huge long shots. Which means if Martinez & Co. are to get it right they must have a near flawless season.
That said, here are five key points that, if achieved, can help Everton achieve their dreams of a top-four finish.
Stop Dropping So Many Points To Lesser Competition
While Everton enjoyed a number of landmark wins last season too often the club dropped points to lesser competition. Drawing with Norwich City, West Brom (twice), Stoke City, Cardiff City and Crystal Palace is inexcusable. Losing to Sunderland, Crystal Palace and Southampton is even more disheartening. Granted, the Premier League is the most competitive league in the world but the best squads avoid let downs and if Everton want to reach the top-four, consistency has to improve.
Win 3-4 Big Matches
While Everton did pull off a few landmark victories last year they only managed to win two of eight matches played against top-four sides. If they’re to prove themselves worthy of Champions League they’ll have to do better than that. Winning four of eight would be optimal but even three of eight would be an improvement that could make a world of difference.
Avoid European Strain Through Squad Rotation
It goes without saying, but Martinez must rotate the squad and the physio team must prepare the players well for the impact of Europe. The strain of playing in Europe can’t be understated and it seems each year Premier League sides involved in the competition fall apart come winter and spring. It’s a fact Martinez is no doubt aware of as he’s done well to bring in new talent on both permanent and loan deals. Cycling through the group will be key as last season saw a rash of long term injuries hurt the club. But now, with the return of guys like Darron Gibson, Steven Pienaar, and, eventually, Arouna Kone and Bryan Oviedo, Everton have the depth needed to go deep.
Continue Harvesting Youth Players
Under the Moyes regime, youth players were seldom factored into the squad. But under Martinez last season, youth was king as Ross Barkley (20 y/o), Romelu Lukaku (21 y/o), Gerard Deulofeu (20 y/o), James McCarthy (23 y/o) and John Stones (20 y/o) all blossomed under the Spaniard’s tutelage. This year, Muhamed Besic (21 y/o) should see plenty of time while fellow transferee Brendan Galloway (18 y/o) could make his way into the first team. If Martinez is to continue his good work it will be crucial for an academy product to make a breakthrough as well. Look out for George Green (18 y/o), Hallam Hope (20 y/o), Chris Long (19 y/o), or Luke Garbutt (21 y/o) to be next in line for a debut.
Score goals, win games. A patently obvious point but when a club that’s renowned for tight finances goes out and drops $47 million on a striker like Romelu Lukaku, there had better be a solid return. Last year the Belgian scored 15 league goals while on loan with the Toffees and this year the goal should be to hit 20. A big ask for a big investment. But it’s not all on Lukaku as countryman Kevin Mirallas needs to target double digits, Ross Barkley must capitalize on his big goal capability and, once healthy, Kone has to absorb the role of super sub off the bench.