Minimalism — noun — a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity.
Less is undoubtedly more in 2017 — according to marketing whizzes — as minimalistic design and branding grows more prevalent by the day. That goes for the sports world, too, where a number of teams — in all sports, it doesn’t matter — around the world have opted to rebrand in a simpler, minimalist fashion in recent years.
Enter Juventus, the defending five-time Serie A champions, who on Monday unveiled the club’s brand new logo.
If the logo itself doesn’t do anything for you, you’ll surely be captivated by some of the brilliant identity marketing built around the new-look logo, including the following video.