David Beckham: still a marketing tour de force

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David Beckham’s influence has waned slightly on the field for the Los Angeles Galaxy. He’s 37 and, lately, fighting through some injuries, so some decline in impact can hardly be a shocker.

On the other hand, soccer’s iconic midfielder and free kick specialist remains a marketing tour du force, apparently.

Just two days ago, Swiss watch maker Breitling announced that Beckham had signed on as a new endorsing partner.

The new ad campaign is in full swing; I noticed a full page ad in this morning New York Times featuring the smoldering stare of Mr. Beckham.

The Galaxy midfielder didn’t need to travel far for his first major shoot; the ads you will see (and the video below) were shot at the Mojave Air & Space Port in California.

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[youtube http://www.youtube.com/watch?v=gie7gptttyY&w=560&h=315%5D