Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Bolt unlikely to agree to terms with Australian club

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Usain Bolt’s search for a professional contract may go on a bit longer.

According to the Central Coast Mariners, the Australian club he’s been training with, they have extended Bolt a contract, but conceded a deal is “unlikely” “without the financial contribution of an external third-party,”

Reports across Europe state that Bolt is looking for a $3 million contract from any team he signs with, and the Mariners appear unable to meet those demands. “We are looking at ways to do this as the club does not have the luxury to be able to do this in the Hyundai A-League,” the club said in a statement. According to a report by the Guardian, the Australian football governing body has contributed $100,000 from its marketing fund for the contract, but would add no more than that.

Bolt scored twice in a friendly last week, and he’s been training with the club for the past few weeks, but the club announced that while talks are ongoing, Bolt will not travel with the team or attend training “to ensure that there is no distraction to the Hyundai A-League squad in preparing for this weekend’s match versus Melbourne City.”

The A-League side said in the statement that while Bolt is improving, the former sprinter requires further training to become a viable professional player. “Usain has made great progression during his time on the Central Coast and we feel that he will improve further with more individual intensive training and competitive game time.”

However, the club’s head coach wasn’t so complimentary. “Do you think he’ll get in our front three? We’ve got a very good front third,” Mike Mulvey said. Central Coast sports former Leeds United, Fulham, and Aston Villa striker Ross McCormack up front, alongside 26-year-old Australian international Tommy Oar and 24-year-old Connor Pain who has one cap for the international side.

Bolt doesn’t exactly have a ton of time to improve his game, already at 32 years of age and with a full Olympic-medal-winning professional sprinting career on his legs.

Man United hosts Juventus to headline Champions League Tuesday

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The stars align at Old Trafford on Tuesday as Manchester United hosts Juventus at the forefront of the Champions League slate.

Cristiano Ronaldo returns to face his old club and his old manager, while Paul Pogba also takes on his former team as the top spot in Group H is on the line. Ronaldo is back in Champions League action since September 19 when he was controversially sent off, earning a one-match suspension he served in a 3-0 win over Young Boys.

Manchester United manager Jose Mourinho told the players after throwing away a late lead against Chelsea to “use the anger to motivate ourselves to play a big match.” They’ll take on a Juventus team that’s slightly banged up, missing Mario Mandzukic, Emre Can and Sami Khedira all out injured. Manchester United also has its own issues, with Alexis Sanchez unavailable with Mourinho confirming he’s “not fit” although no other injury information was given.

Elsewhere on Tuesday, Manchester City travels east to take on Ukranian club Shakhtar Donetsk. Group F is crowded through two matches, with City in second a point behind Olympique Lyon at the top. Kevin De Bruyne is in the squad after returning from injury over the weekend, coming off the bench for 32 minutes of Premier League play against Burnley. They’ll look to attack a Shakhtar defense that choked away a 2-0 lead against Lyon last time out. City has Kyle Walker available as well, announced as part of the matchday squad.

Bayern Munich visits AEK Athens having returned to winning ways over the weekend with a 3-1 victory over Wolfsburg. It’s a welcome sight for Niko Kovac, who was under fire for a terrible stretch of games, but now the Bavarians have a positive result to take with them on the road. Robert Lewandowski and James Rodriguez were both on the scoresheet, with the Polish international grabbing a brace.

Ajax takes on Benfica in Amsterdam as the Dutch side looks to extend its lead at the top of Group E. They’re tied with Bayern on points, but hold a slightly superior goal differential. Since falling to PSV Eindhoven in Eredivisie play, they have blown out Fortuna Sittard, AZ Alkmaar, and Heerenveen 11-0 over their last three games. Klaas-Jan Huntelaar already has 10 goals this season across all competitions, and former Southampton attacker Dusan Tadic is right behind him with 9.

Real Madrid has its best chance to turn around the poor run of play as they host Czech club Viktoria Plzen. Madrid has not won since September 22, a run of five matches that consists of four defeats. The club broke a scoreless streak of over 450 minutes last time out in a 2-1 loss to Levante, but the pressure has only increased on head coach Julen Lopetegui.

Other matches

Young Boys vs Valencia
AS Roma vs CSKA Moscow
Hoffenheim vs Lyon

Puel, Schmeichel fume at referee after Leicester loss to Arsenal

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While the world looked on at the performance by Mesut Ozil in awe, Leicester City manager Claude Puel and Foxes goalkeeper Kasper Schmeichel were left stewing after the match at a first-half decision which they believed changed the game completely.

Had the referee awarded a penalty for a Rob Holding handball in the first half with Leicester City up 1-0, the game would likely have turned out very differently. Holding, already on a yellow card, would have likely been sent off and Leicester City would have a chance from the spot to go up 2-0.

“I think [the first half was] our best half since the beginning of the season,” Puel said after the match. “We deserved to score more goals and make the difference in the first half. I didn’t understand why the referee didn’t whistle for the penalty, because in this moment it was a penalty, it was a second yellow card and so a sending off for the Arsenal player. This situation can change the finality of the game.”

Puel said that once the call was not made, and Arsenal was able to equalize before the break, Leicester City’s level of play dropped enough for the Gunners to pounce.

“I regret a little our beginning of the second half. We lost a lot of balls and we gave them the ball too easily to put us under pressure, but we have had the chances to score and to be leading in the game with the header from Ndidi. A lot of regret in this game because we showed a lot of quality and we were not lucky with the refereeing decision.”

Goalkeeper Kasper Schmeichel was in agreement with his manager about the key first-half decision. “We got no help from the official,” Schmeichel said. “I’ve never seen a clearer penalty. It’s tough to take because we were so good in the first half but in the second we’ve got to do a lot better than we did.”

At halftime, the replay showed the ball clearly hitting Holding’s forearm while above his head. However, the NBC studio crew argued that the penalty was not called because Holding’s arm was hit into the ball by the Leicester City attacker who attempted a header, and that although his arm was above his head, it was not in an unnatural position due to the natural human instinct to balance the body while jumping into the air.

Emery still searching for improvement after Arsenal win

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Arsenal won its 10th match in a row across all competitions with a 3-1 victory over Leicester City, with Mesut Ozil playing the starring role.

Still, Unai Emery isn’t fully pleased with the performance.

[ WATCH: Ozil sets up 2 beautiful goals in Arsenal win over Leicester City ]

Arsenal fell behind 1-0 thanks to a Hector Bellerin own-goal, and the Gunners boss is concerned about his assessment of the 90 minute performance. “Different halves, every match is difficult,” Emery said after the match. “First half we didn’t control the match with possession and positioning.”

Ben Chillwell got behind Bellerin and sent in a cross to the middle of the box, to which goalkeeper Bernd Leno reacted, but the cross clipped off Bellerin’s foot and past the wrong-footed goalkeeper. Arsenal responded with a 3-goal wave, as Ozil scored the first and set the next two up in brilliant fashion.

“We are happy because we are progressing. We need to play with organization but also with heart. We are beginning to play with heart. When you continue to improve your demands are very high. We need to control the matches more than we are doing now.”

The win pushed the Gunners to fourth in the Premier League table, above rivals Tottenham on goal differential. Emery said in order to have success long-term and maintain their Champions League positioning, the players need to be flexible.

“First half we didn’t play well but then we played with quality and heart. This feeling together is very good. We need the number 10 position sometimes with Mesut Ozil and sometimes with Aaron Ramsey. We can’t play with both sometimes. Last match was away and we played it with two strikers. Today Mesut was very good but I believe in every player and different positions for the players.”