This story is a great opportunity to remind about the real steel framework of selling professional soccer in the United States
It’s about season tickets and building the attached supporters’ culture.
You may know this – smart, thinking man or woman that you are. But believe me, those old notions of suburban families and kids as primary targets have a nasty way of creeping back into the conventional wisdom, especially as it concerns the sports community at large. (That is, sporties who may be OK with soccer, but who are not in the loop on how the sport has advanced happily beyond 2002 in this country.)
The story linked above is about the Houston Dynamo having sold 12,000 season tickets around BBVA Compass Stadium. That’s more than the Astros and Rockets.
Obviously, these are ticket-shaped apples and oranges; An MLS season ticket pack cost just pennies compared to the MLB and NBA dollar.
Still, those 12,000 packages sold, just like the thousands sold at MLS grounds with even greater season ticket joy, generally represent fans. Real, honest-to-goodness, scarf-wrapped supporters who know things. Things like the characters involved. Like whose shins will be kicked in anger that day. They know the back stories that help frame the day – the very orange day in the case of BBVA in South Texas.
Sell to the kids and the suburban families? Sure, their money is just as green. And, yes, you’ll find some die-hard supporters in that same-same crowd. But you also get a bunch of people who had just as soon be passing time at some other entertainment option. They’ll come out twice a year – which is great!
But creating real supporters is where it’s at. There’s the real staying power for MLS.
By the way, those “real supporters,” the 20- and 30-somethings, may one day go have kids. Maybe even in one of the outer rings. Either way, the kids will grow up supporting mom and pop’s teams – as they do in other lands.
Know what you have then? I think they call it “history.” And that many more supporters lining up to buy their season ticket pack.
Layla’s Occasionally Unbiased Football Show: Episode 3
While there are valid reasons to make early judgments, it’s important to note that some perceived setbacks don’t change much while others put a serious crimp in tournament hopes.
Russia (2 games played) — Fortunes way up — Two resounding wins combined with early tumult in Group B could help Russia consider a quarterfinal spot.
Uruguay — Fortunes level — Jose Gimenez’s 89th minute winner may allow the CONMEBOL side to render its group finale moot by hammering Saudi Arabia.
Egypt (2 games played) — Fortunes way down — Could be out of the tournament should Uruguay get a point against lowly Saudi Arabia on Wednesday.
Saudi Arabia — Fortunes down — Unsure anyone figured the Green Falcons as anything other than an obstacle, but their performance against host Russia was miserable.
Iran — Fortunes up — Carlos Queiroz would’ve circled the Morocco opener as a must-win. Mission accomplished, however it was done.
Portugal — Fortunes level — Needed a PK, goalie error, and wonder free kick to get a point from Spain. Still, got the point.
Spain — Fortunes down — Still look capable of imposing themselves on the tournament, but too many errors in their first outing.
Morocco — Fortunes down — Probably should’ve had a point against Iran, but would’ve wanted three anyway. Very disappointing and now a mountain ahead.
France — Fortunes level — Clearly the better side against Australia, didn’t inspire title confidence but could’ve easily nabbed a three- or four-goal win.
Denmark — Fortunes up — Despite being the second-best side against Peru, now can expect the knockout rounds by beating the Socceroos.
Australia — Fortunes down — France first was always going to be a struggle, but to fight so valiantly and fall to an own goal will be a mental hurdle ahead of Peru.
Peru — Fortunes down — Terrific energy and performance would’ve led to a win with any finishing luck, but getting a result from Denmark was very important. A loss presents a major challenge.
Croatia — Fortunes up — Its tactical options for the second match against Argentina are wide open after securing three points against Nigeria.
Argentina — Fortunes down — Forget control of the game and Lionel Messi’s 11 shots on target; Not getting full points against Iceland is a significant setback. A group stage without Messi is possible.
Iceland — Fortunes up — It remains hard to picture Iceland getting out of the group, but the UEFA side has now flummoxed Cristiano Ronaldo and Lionel Messi in successive tournaments. Can they find a win against Nigeria to set up a wild final day?
Nigeria — Fortunes down — Group D was always going to be tough, but a 2-0 loss to Croatia means the margin of error is almost zero.
Serbia — Fortunes up — Forget how Serbia won, their fortunes have leapt due to Brazil drawing Switzerland.
Brazil — Fortunes down — Drawing their second-trickiest game could see Neymar and Co. in position to finish second in the group instead of first. The only silver lining is that Germany may also fail to claim its group and make runner-up a good thing for the Round of 16.
Switzerland — Fortunes up — Maybe Swiss supporters were expecting it, but a result against Brazil is a positive step for a team that took Argentina to extra time at the 2014 tournament but underwhelmed at EURO 2016.
Costa Rica — Fortunes down — Now needs to beat Brazil to have much hope of anything going into the final group match vs. Switzerland.
Sweden — Fortunes level — Beating South Korea was nice and we understand the chemistry argument, but a certain Zlatan Ibrahimovic would’ve feasted on the spoils offered in the opener.
Mexico — Fortunes way up — El Tri is a very good tournament team, but if you had them beating Germany 1-0 in the opener you’re a better prognosticator than me.
Germany — Fortunes down — Still favored to come out of the group and deep enough to repeat as champions, being unable to get a result from Mexico will only raise more questions about leaving Leroy Sane home (fair or not).
South Korea — Fortunes down — Would’ve wanted no less than four points from the Sweden and Mexico encounters, and has zero heading into the second against El Tri.
Belgium — Fortunes up — Delivered expected dominance against Panama and could have a spot in the knockout rounds sewn up by the end of Day Two versus Tunisia.
England — Fortunes up — There will not be Wayne Rooney questions about this tournament’s captain, as Harry Kane scored twice on a day he perhaps wasn’t at his best. Will clinch a berth in the knockout rounds by beating Panama next, you’d have to think.
Tunisia — Fortunes slightly down — Needed to surprise England or Belgium to get out of the group, and still has a second opportunity after losing late to the Three Lions.
Panama — Fortunes slightly down — Not sure anyone was expecting a Cinderella story, but even those will feel it more unlikely after a big loss to Belgium.
Japan — Fortunes up — Not a bad team at all, but prospects were dim given the talent of the group. After beating Colombia in match one, there’s a house money feel to this one.
Senegal — Fortunes up — Controversy aside, the Lions of Teranga deserved all three points against Poland and are in pole position to win the group.
Poland — Fortunes down — Disappointing is an understatement leading into a match versus Colombia which could leave both on the outskirts with a match to go.
Colombia — Fortunes down — Carlos Sanchez’s third minute red card didn’t ultimately doom them, but the task is tall with equally desperate Poland up next.
Head coach Unai Emery said: “We are very pleased that Bernd Leno will be joining us. Bernd is a goalkeeper of high quality and experience. He has been a top performer and regular number one goalkeeper with Leverkusen in the Bundesliga for the past seven years. We are all excited that Bernd has chosen Arsenal Football Club and look forward to start working with him in pre-season.”