Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Queiroz: Iran has one “match point” left in World Cup group stage

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Iran manager Carlos Queiroz isn’t going to let his tournament be defined by one win or one loss, especially with a massive moment on the horizon.

Iran fell 1-0 to Spain on Wednesday, days after defeating Morocco in its World Cup opener. Team Melli was denied its equalizer despite VAR review thanks to an offside, and failed in several other bids to level the score.

[ MORE: Latest 2018 World Cup news ] 

Now Queiroz and his men need a win over Portugal to qualify for the first knockout stage in its five World Cup history.

“We showed that we were ready to suffer and ready to compete. I felt we deserved a better result. There’s no doubt Spain play wonderful, stylish football but I thought we deserved more for the way we played.

“But congratulations to Fernando Hierro and Spain. We will learn a lot from this game. If you think of it like tennis, we had one match point today and we will have another against Portugal. Everything is still open. We are still alive and still dreaming.”

What chance do you give Iran of getting over on Portugal, who only topped a dominant Morocco side via a terrific designed play executed to perfection by Cristiano Ronaldo?

The odds are in Portugal’s favor, if only for its experience in tight games on massive stages. Well, perhaps the better “if only” would be to say if only for Ronaldo. Either way…

Spain gets win after Iran loses equalizer to VAR

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  • Spain goal: Costa (54′)
  • Iranian goal disallowed
  • Next: Spain-Morocco, Portugal-Iran

Iran had an equalizer taken away via Video Assistant Referee and Spain picked up its first win of the 2018 World Cup with a 1-0 win in Kazan on Wednesday.

Diego Costa scored Spain’s goal, as La Furia Roja joined Portugal atop Group B on four points. Iran has three, while eliminated Morocco has yet to get a result.

Team Melli lost their chance to sit atop the group when Saeid Ezatolahi rebound was ruled to have come after an offside touch from a teammate.

[ MORE: Latest 2018 World Cup news ] 

Spain certainly had its chances in the first half hour, capped off by an attempted overhead kick from David Silva.

Man City’s 32-year-old attacker had a great deal of chances in the contest, and would see a deflected rip bound wide of the goal during three minutes of first half stoppag time.

Click here for live and on demand coverage of the World Cup online and via the NBC Sports App.

After Gerard Pique missed an in-tight chance to start the second half, Iranian goalkeeper Alireza Beiranvand made an outstanding punch save on Isco before punching away the rebound bid.

Iran found its first true chance of the match in the 53rd minute, with Karim Ansarifard lashing into a shot from 15 yards that tore into the outside of the goal.

It was moments later that Spain went ahead, Costa getting a goal when a clearance bounding off his shin and into the net.

Mehdi Taremi flicked a header wide of the goal, and Iran thought it had an equalizer through Saeid Ezatolahi only for VAR to step in and call offside on the previous Iranian to touch the ball.

It was off, but only just.

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Beiranvand was again on the scene for a 70th minute goal mouth scramble following a drawn-up corner kick by Spain.

Taremi pounded a header over the goal after a Vahid Amiri nutmeg of Pique led to a back post cross.

Transfer rumor roundup: PL duo eyeing Asensio and more

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The ongoing World Cup hasn’t halted the transfer talk across global soccer, and on Wednesday there are a number of potentially intriguing storylines.


Two Premier League sides are chasing Real Madrid attacker Marco Asensio, including Chelsea and Manchester United, while they will have to battle Paris Saint-Germain as well.

Although Asensio is prepared to stay in Spain next season, he wants to be assured of playing time under new manager Julen Lopetegui, who recently joined the club.

The 22-year-old scored 11 goals in all competitions last season for Los Blancos.


Juventus continues to have several players at the center of transfer rumors, and Miralem Pjanic is a name that keeps popping up.

The midfielder won’t come cheap though, with Juve reportedly set to ask for $92.6 million in the event that a club wants to acquire Pjanic.

Barcelona is rumored to be seeking a move for Pjanic with Andres Iniesta now heading to Vissel Kobe in the J-League.


New Chelsea manager Maurizio Sarri is reportedly looking to bring several of his former Napoli players to Stamford Bridge, including Belgium star Dries Mertens.

The Blues are seeking more attacking options ahead of the fall, and the veteran Mertens has become a proven commodity in front of goal over the course of his Serie A career.

Uruguay reaches Round of 16 courtesy of Suarez

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The first two nations have advanced to the knockout phase out of Group A.

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Uruguay reached the Round of 16 on Wednesday with a 1-0 win over Saudi Arabia, who has been eliminated from the 2018 World Cup.

Hosts Russia will also reach the knockout rounds with the Uruguay win, thus eliminating Egypt as well.

The Barcelona striker gave Uruguay the lead in the 23rd minute, after a poor read from Saudi goalkeeper Mohammed Al-Owais.

Suarez was given a wide-open finish at the far post off the corner kick for his first goal at the World Cup. The 31-year-old had scored a combined five goals during his last two World Cup appearances (2010 & 2014).

The Uruguyans dictated the tempo throughout much of the match, but Saudi Arabia’s back line held strong for the majority of the game.

Click here for live and on demand coverage of the World Cup online and via the NBC Sports App.

Uruguay will close out group play against Group A leaders and hosts Russia on June 25, while Saudi Arabia and Egypt will tango that same day.