What’s “gimmicky” about television access to Premier League locker rooms?

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Dressing room access for sports television broadcasters in the United States is so common it’s an afterthought.

But in the Premier League, such access has never been allowed and, according to Premier League chief executive, Richard Scudamore, it is “highly unlikely” that it ever will be.

When asked if locker room access for television cameras would ever be granted, Scudamore said: “It’s highly unlikely. We’ve had a media access working group working on this topic for the last 18 months.

“I think there should be better access for media for managers and players and I think it’s one of the regrets that we can’t provide more access. But the slightly gimmicky idea of locker-room access – I’m not sure that’s necessarily a good idea.”

In a world where broadcasters pay hundreds of millions of dollars – and in the case of United Kingdom broadcaster BT Sport, over $1.1 billion – for the rights to televise live matches, the concept of insider access isn’t “gimmicky” at all. It’s about getting maximum value for your money and providing audiences, who pay good money to see the matches, with the best viewing experience possible.

The fact that most clubs are in favor of opening their doors renders Scudamore’s comments even more prehistoric. BT’s executive producer, Grant Best, explained: “There are a number of areas where we’re talking to clubs to try to get access. We are inquiring [about dressing rooms]. We need their help. They’re all being really open right now.”

Scudamore addressed the point that dressing room access in the US is common: “I understand but I actually do understand that there’s a mystique that goes on behind the dressing-room door and that maybe ought to just stay between the manager and the players, is my view.

“It’s almost the last bastion of secrecy in football. I just think there is something about the dressing room that is sacrosanct because that is where the manager goes and does his work with his players. There must be things that go on in there that are between them.”

Such comments misconstrue the concept of dressing room access. Broadcasters all not calling for 24 hour Big Brother cameras and audio throughout the dressing room. But video of a pre-match psych speech or post-match manager talk would add substantial intrigue to the league’s coverage.

Perhaps even more interesting is Scudamore’s take on American owners of Premier League clubs and how he believes they are not interested in pushing for such access:

“I think most of the American owners are buying into the Premier League because they like the Premier League for what it is. I don’t hear any American owner that says, we should wholesale take what the US does and bring it into English football. The opposite – they’re saying, isn’t it fantastic, English football, global interest – they’re buying into it for the things that we’ve got that they haven’t.”

The idea that shrewd businessmen like Ellis Short (Sunderland), Randy Lerner (Aston Villa), Stan Kroenke (Arsenal), John Henry (Liverpool), Malcolm Glazer (Manchester United) and Shahid Khan (Fulham) aren’t interested in maximizing their club’s exposure – both stateside and on a global scale – is simply preposterous.

But fear not, baby steps have been taken.

This year Premier League clubs have agreed to operate “mixed zones” for rights-holding broadcasters after each match and to make at least one player available for two hours every week.

Sweden players, coaches left fuming after last-minute loss

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SOCHI, Russia (AP) — A last-minute goal. A non-called penalty. A disrespectful celebration.

Sweden had a lot to be upset about when the final whistle blew on Saturday.

[ MORE: Low: Germany survived “a thriller full of emotion” ]

The Swedes were within seconds of holding defending champion Germany to a draw, and moving into good position to advance to the round of 16 at the World Cup, when Toni Kroos scored deep into stoppage time to give Germany a 2-1 come-from-behind victory.

“I’m sorry that we didn’t get at least one point,” Sweden coach Janne Andersson said. “But I’m not blaming anyone tactically or analyzing too much right now, there are so many emotions going around. This is probably the heaviest conclusion that I’ve experienced in my career.”

Kroos’ goal from a set piece came in the fifth and final minute of injury time. The draw would have kept Sweden ahead of Germany in Group F and needing only a draw against Mexico in the last match.

[ MORE: Germany snatches late win over Sweden to avoid elimination ]

“It was just bad luck,” Sweden forward John Guidetti said. “Now we need to try to find a way to win the last match. In a few days we play again and we have to win it. It’s simple.”

Germany, which is tied with Sweden on points and goal difference, will play against South Korea in the final round.

“We still have an excellent opportunity to qualify,” Andersson said. “Now we have to clean up, tidy up after this game. We’re going to do that.”

The Swedes were leading Germany at halftime thanks to Ola Toivonen’s goal in the 32nd minute at Fisht Stadium. They felt they could have been ahead even earlier if the referee had called a penalty when Marcus Berg appeared to be fouled inside the area with a clear chance to score. There was no formal video review called for.

“If we have the (VAR) system, it’s very unfortunate that he (the referee) can feel so secure in the moment that he doesn’t go and have a look at the situation,” Andersson said.

He and the Swedish players said they also couldn’t understand why Germany decided to celebrate near their bench.

[ MORE: Latest 2018 World Cup news ] 

“You shouldn’t celebrate in front of our bench the way they did, that’s disrespectful,” Guidetti said. “You can celebrate with your own fans. Don’t celebrate in front of our bench like that. That’s why they apologized, because they knew they did something wrong.”

Andersson said he was “very annoyed” by seeing the Germany team “running in our direction and rubbing it in our faces by making gestures.”

“We fought hard for 95 minutes,” he said. “And when the final whistle blows, you shake hands.”

WATCH: World Cup, Day 11 — England, Colombia back in action

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Day 11 of the 2018 World Cup is up next, on Sunday, with England back in action and in need of three points — and a resounding win — to keep pace with Belgium in Group G.

[ MORE: Latest 2018 World Cup news ] 

Following Belgium’s 5-2 thrashing of Tunisia — the same side that England beat in stoppage time earlier in the week — on Saturday, the Red Devils have positioned themselves perfectly to win the group with a draw against the Three Lions on Thursday. England need a five-goal victory at 6-1 or higher to the finish top of the group following a draw on the final day.

Then, it’s a pair of Group H fixtures, kicked off with Japan (1st) versus Senegal (2nd) — both of whom won their first game — followed by Poland (3rd) versus Colombia (4th).

Below is Sunday’s schedule in full.

Click here for live and on demand coverage of the World Cup online and via the NBC Sports App.


2018 World Cup schedule – Sunday, June 24

Group G
England vs. Panama: Nizhny Novgorod, 8 a.m. ET – LIVE COVERAGE

Group H
Japan vs. Senegal: Yekaterinburg, 11 a.m. ET – LIVE COVERAGE
Poland vs. Colombia: Kazan, 2 p.m. ET – LIVE COVERAGE

FIFA opens case against Xhaka, Shaqiri for celebrations

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FIFA’s disciplinary committee opened disciplinary proceedings against Swiss players Granit Xhaka and Xherdan Shaqiri for politically charged goal celebrations during their 2-1 World Cup win over Serbia in Kaliningrad.

[ MORE: The meaning behind Xhaka, Shaqiri’s eagle celebration ]

FIFA also said Saturday it has opened disciplinary proceedings against the Serbian Football Association for crowd disturbance and the display of political and offensive messages by Serbian fans. FIFA also is reviewing statements that Serbia coach Mladen Krstajic made after the match.

Xhaka and Shaqiri celebrated their goals by making a nationalist symbol of their ethnic Albanian heritage. Both of their families come from Kosovo, the former Serbian province that declared independence in 2008. Serbia doesn’t recognize Kosovo’s independence and relations between the two countries remain tense.

[ MORE: Latest 2018 World Cup news ] 

The Polish Football Association was fined $10,100 and given a warning by FIFA’s disciplinary committee for a banner that the governing body deemed political and offensive. The banner was displayed during Senegal’s 2-1 win over Poland on Tuesday in Moscow.

The committee also opened disciplinary proceedings against the federations of Argentina and Croatia for crowd disturbances during Croatia’s 3-0 win Thursday at Nizhny Novgorod.

Low: Germany survived “a thriller full of emotion”

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At 1-0 down, they were headed for elimination in the group stage (with a game still to play); once level at 1-1, they faced yet a steep hill to climb on the final day of the group stage; after Toni Kroos scored his stunning 94th-minute winner, Joachim Low could finally exhale and imagine himself managing the German national team for another day.

[ MORE: Latest 2018 World Cup news ] 

Saturday’s 2-1 victory over Sweden at the 2018 World Cup was, for most intents and purposes, a worrying performance for the defending world champions. Fortunately for Low and Co., the one place in which their comeback dramatic victory was a raging success is the only one that matters: the Group F table, where Die Mannschaft currently (somehow) sit second and control their own destiny — quotes from the BBC:

“This was a thriller, full of emotion, right up until the final whistle. Brandt hit the goal post just three minutes before the end too. We took out a defensive player and brought on an attacking player because we knew had to bring on everything we had to turn it round.

“We had a couple of great chances — Mario Gomez’s header being one of them. The last couple of minutes were full of drama but those matches exist in football. We’ve had these situations in other tournaments as well. For the viewers that’s part of the attractiveness of football.”

“Something I did appreciate today was that we didn’t lose our nerve, we didn’t panic after going a goal down. We kept a level head and said we needed to make quick passes and tire the Swedes out to open up spaces.

“We didn’t score a couple of good chances but we never lost hope we could win the match and I think the goal scored in stoppage time had a bit of luck involved but it did show the belief we had in ourselves.”

There’s still plenty of work to do for one of the most popular pre-tournament favorites — there’s a little matter of needing to beat, or at the very least, match Sweden’s result against Mexico — but that can wait until tomorrow, because Saturday unexpectedly became all about survival.