What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Ljungberg hails ‘amazing’ teen Saka after game-changing performance

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Arsenal phenom Bukayo Saka‘s big day spurred the Gunners to a top seed in the Europa League knockout rounds.

Arsenal went behind on two deflected goals in the second half’s first 25 minutes, but Saka answered with a goal and an assist in three minutes to take a point from Belgium in a 2-2 draw at Standard Liege.

[ RECAP, VIDEO: Standard Liege 2-2 Arsenal ]

Saka was at the heart of it of all good things Arsenal, the 18-year-old handed plenty of responsibility. despite his tender age.

“He was amazing,” said interim manager Freddie Ljungberg. “He was a bit upset with me before the game that he had to play wing-back and full-back. He’s a tremendous talent.”

Saka had four key passes to go with his goal and assist, winning six of eight duels while producing two tackles and an interception.

Ljungberg said Arsenal hasn’t sent its young players on loan enough, though that hardly applies to Saka given he was 17 until September.

The injured Gunners used Konstantinos Mavropanos, Emile Smith-Rowe, Joe Willock, and Reiss Nelson in the Starting XI, and brought Gabriel Martinelli off the bench.

“I feel sorry for our young players,” he said. “A lot of them haven’t been on loan, they’ve not had that exposure to men’s football. Some of them made mistakes but they’ll learn from those mistakes and won’t do them again.”

Smith-Rowe was loaned to RB Leipzig last season and Nelson starred on loan at Hoffenheim. Mavropanos played first team football for Greek Super League side PAS Giannina in his late teens.

Arsenal joins Premier League sides Wolves and Manchester United in the knockout rounds, having lost the Europa League final to rivals Chelsea at the end of last season.

The Gunners beat West Ham on Monday and host Manchester City at 11:30 a.m. ET Sunday.

Arsenal uses thrilling comeback to win Europa League group

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Nothing Arsenal-related is allowed to be easy, it seems.

The Gunners used a goal and an assist from Bukayo Saka to come back from a two-goal deficit and draw Standard Liege 2-2 in Belgium on Thursday, winning its Europa League group when Vitoria came back to beat Eintracht Frankfurt on a wild afternoon of soccer.

[ MORE: Premier League schedule ]

Arsenal trailed on second half goals from Samuel Bastien and Selim Amallah, but rallied behind Bukayo Saka and Alexandre Lacazette to score a second-straight win for interim boss Freddie Ljungberg.

Saka sent in a laser cross in the 78th minute and Lacazette did quite well to power it under the bar.

He’s loving this competition, having made a serious entrance earlier in the tournament versus Eintracht Frankfurt. The 18-year-old now has two goals and five assists across all competitions this season.

The Gunners needed just three more minutes to tie the score on a day they outshot the hosts 15-11.

Saka showed his nose for goal to tie the score five minutes later with a dribble to the top of the 18 and a sly finish to the keeper’s left.

This was all happening around the same time Vitoria scored twice in three minutes to take a 3-2 lead on Eintracht Frankfurt.

Standard Liege goes from the knockout rounds to nothing in a blink, while Eintracht goes from winning the group to second.

The field for the Europa League is looking fierce, with Inter Milan, Benfica, Ajax, Club Brugge, Olympiacos, Shakhtar Donetsk, Bayer Leverkusen, and Red Bull Salzburg joining the competition via transfer from the UEFA Champions League.

Arsenal joins Premier League sides Wolves and Manchester United in the knockout rounds, having lost the Europa League final to rivals Chelsea at the end of last season.

The Gunners beat West Ham on Monday and host Manchester City at 11:30 a.m. ET Sunday.

Prince-Wright’s Premier League picks

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Matchweek 17 is here in the Premier League as the games continue to come thick and fast during the festive season.

[ MORE: Premier League schedule ]

If you, like me, love to dissect all the games and predict what the score will be and which team will win, I encourage you to get involved in the comments section below. Let’s have a bit of fun.

Okay, so I’ve consulted my crystal ball and here’s how we see things panning out. Listen carefully, because this is very specific.

While you can download the NBC Sports Predictor app (below) and play the Premier League Pick ‘Em game yourself to predict the scores and win the prizes.

DOWNLOAD NBC SPORTS PREDICTOR

With the first section labelled “basically, free money” for the picks I think are dead certs. The section labelled “don’t touch this” means if you’re betting I advise you to stay clear, while the “so you’re telling me there’s a chance” section are the long shots. If it is better odds you are after, those are the picks to go for.


BASICALLY, FREE MONEY

Chelsea 3-0 Bournemouth – (Saturday, 10 a.m. ET, NBCSN) – [STREAM

Liverpool 3-1 Watford – (Saturday, 7:30 a.m. ET, NBCSN) – [STREAM] 

Crystal Palace 3-1 Brighton – (Monday, 2:45 p.m. ET, NBCSN) – [STREAM

Leicester 3-0 Norwich – (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM]


DON’T TOUCH THIS…

Southampton 1-1 West Ham – (Saturday, 12:30 p.m. ET, NBC) – [STREAM]

Sheffield United 2-1 Aston Villa – (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM

Man United 2-1 Everton – (Sunday, 9 a.m. ET, NBCSN) – [STREAM


“SO YOU’RE TELLING ME THERE’S A CHANCE…”

Arsenal 3-3 Man City – (Sunday, 11:30 a.m. ET, NBCSN) – [STREAM]

Wolves 1-2 Tottenham – (Sunday 9 a.m. ET, NBCSN) – [STREAM]

Burnley 1-2 Newcastle United – (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM

Premier League TV, streaming schedule

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Matchweek 17 of the Premier League season is here, as the busy festive season continues.

Get in there.

[ MORE: Sign up for NBC Sports Gold ]

The full TV schedule for the games this weekend are below, plus you can watch every single second of every single game live online via NBC Sports.com,the NBC Sports App and by purchasing the new “Premier League Pass” via NBC Sports Gold.

Gold also includes an extensive selection of shoulder programming such as Premier League News, Premier League Today, Sky Sports News, NBC Sports originals such as Premier League Download and much more.

[ STREAM: Premier League live here ] 

You can also watch Premier League “Goal Rush” for all the goals as they go in around the grounds. Goal Rush is available via NBC Sports.com and the NBC Sports App.

[ MORE: Premier League “Goal Rush” ] 

If you’re looking for full-event replays of Premier League games, you can find them here for the games streamed on NBCSports.com and here for the games on NBC Sports Gold.

Here’s your full TV schedule for the coming days.


FULL TV SCHEDULE

Saturday
7:30 a.m. ET: Liverpool v. Watford – NBCSN [STREAM]
10 a.m. ET: Chelsea v. Bournemouth – NBCSN [STREAM]
10 a.m. ET: Burnley v. Newcastle – NBC Sports Gold [STREAM]
10 a.m. ET: Leicester City v. Norwich City – NBC Sports Gold [STREAM]
10 a.m. ET: Sheffield United v. Aston Villa – NBC Sports Gold [STREAM]
12:30 p.m. ET: Southampton v. West Ham – NBC [STREAM]

Sunday
9 a.m. ET: Wolves v. Tottenham – NBCSN [STREAM]
9 a.m. ET: Man United v. Everton  – NBC Sports Gold[STREAM]
11:30 a.m. ET: Arsenal v. Man City – NBCSN [STREAM]

Monday
2:45 p.m. ET: Crystal Palace v. Brighton – NBCSN [STREAM]