What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Premier League: How to watch, stream schedule

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The NBC Sports Premier League schedule for the 2019-20 season has been released, with time and dates for the first six matchweeks confirmed. For a full Premier League how to watch TV and streaming schedule in the USA, read on.

[ STREAM: Premier League live here ] 

Matchweek 33 takes place over this weekend as the games continue to come thick and fast from now until July 25 when the 2019-20 season will end. Buckle up, folks.

Games will be played in empty stadiums and at home venues for the most part, with the venues for handful of games TBC due to UK government and police concerns as they continue to work to control the coronavirus pandemic in the UK. The Premier League season was suspended on March 13 but just over three months later it is back.

[ MORE: Premier League fixtures remaining ]

The full TV schedule for the games this month are below, plus you can watch every single second of every single game live online via NBC Sports.com, the NBC Sports App and by purchasing the “Premier League Pass” via NBC Sports Gold and the new Peacock streaming service from NBC.

Gold also includes an extensive selection of shoulder programming such as Premier League News, Premier League Today, Sky Sports News, NBC Sports originals such as Premier League Download and much more. You can sign up for NBC Sports Gold here.

Below is the schedule for the Premier League games on NBC Sports from July 4-6, as the full schedule for the first six matchweeks of the schedule are here.


Premier League schedule: How to watch in USA (all times EST)

Matchday 33

Saturday, July 4: Norwich v. Brighton, 7:30 a.m. NBCSN
Saturday, July 4: Man United v. Bournemouth, 10 a.m. NBCSN
Saturday, July 4: Leicester v. Crystal Palace, 10 a.m. Gold/Peacock
Saturday, July 4: Wolves v. Arsenal, 12:30 p.m. NBCSN
Saturday, July 4: Chelsea v. Watford, 3 p.m. NBCSN
Sunday, July 5: Burnley v. Sheffield United, 7 a.m. NBCSN
Sunday, July 5: Newcastle v. West Ham, 9:15 a.m. NBCSN
Sunday, July 5: Liverpool v. Aston Villa, 11:30 a.m. NBCSN
Sunday, July 5: Southampton v. Man City, 2 p.m. NBC
Monday, July 6: Tottenham v. Everton, 3 p.m. NBCSN

VIDEO: Bernardo Silva doesn’t applaud Liverpool in ‘guard of honor’

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Bernardo Silva didn’t applaud Liverpool in the ‘guard of honor’ Man City gave them and couldn’t get off the pitch quick enough.

Silva and his teammates lined up on the pitch before the game at the Etihad on Thursday and welcomed the newly-crowned champions by flanking them on both sides.

[ VIDEO: Premier League highlights

Every other Man City player gave Liverpool a round of applause, which will be expected from each team Liverpool face in the rest of the Premier League season as they won the title with seven games to go. It will be intriguing to see if other teams and players have a similar reaction to Silva.

Bernardo Silva was not having it, though, as he sipped on a drink, look disinterested and started walking to the benches before most of the Liverpool team had got past the end of the line.

Check out the video clips below of Silva showing perhaps why Man City went on to batter Liverpool 4-0 in the game as he looked angry and most of the Man City players looked far from pleased that they had to applaud Liverpool onto the pitch.

These rivals are a lot closer than the current 20-point gap in the table suggests and given the flashpoints which arrived throughout the game, Man City will be coming back even stronger next season to challenge Liverpool for their title.

Report: USMNT’s McKennie linked with Everton, Newcastle

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Weston McKennie has been linked with a move to Premier League sides Everton and Newcastle United.

The USMNT midfielder, 21, has been the main man in Schalke’s midfield over the past few seasons but he is reportedly available for $28 million this summer and several Premier League teams are interested in McKennie.

[ VIDEO: Premier League highlights

According to a report from Bild, both Everton and Newcastle want to sign Weston McKennie from Schalke this summer.

McKennie has been one of the only Schalke players who can come out of the end of the season with his head held high. David Wagner’s side ended the season on an incredible 16-game winless run and scored just five times after the restart. McKennie scored two of them.

The versatile midfielder can also play at full back and per other reports, Hertha Berlin are also interested in signing him. Schalke’s sporting director Jochen Schneider pointed to the fact that McKennie has a contract until 2024 which he signed last summer but he wouldn’t rule out a move.

Schalke are said to be in a dire financial situation and are trimming their wage bill and squad accordingly this summer.

McKennie has previously said he wants to make the move to the Premier League and both Everton and Newcastle would seem like very good landing spots for him. In fact, along with Crystal Palace and West Ham, those were the two teams I previously selected as being the best place for him to land if he did indeed get his wish for a move to England.

“For me, the next target is England. It has always been my dream to play in the Premier League. I want to join a club that is fighting for a place in Europe: the Champions League or the Europa League. For now, I am happy in Schalke because I can play,” McKennie said.

That’s the key here. McKennie will want to play and at Everton and Newcastle he would have a battle to get into the team initially but he would surely be a regular contributor considering what we’ve seen from him in the Bundesliga over the last few seasons. Both Everton and Newcastle need a destructive holding midfielder and McKennie fits the bill.

The $28 million price tag seems a little high in the current market, so that could be a stumbling block, but there’s a deal to be done here. Schalke need to trim their wage bill, McKennie wants to move to the Premier League and Premier League clubs wants to sign him.

NBC Sports Premier League schedule

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The new NBC Sports Premier League schedule for the 2019-20 season has been released, with time and dates for the first three matchweeks confirmed and here’s how you can watch it all live on TV in the USA.

[ WATCH: Premier League video ] 

With games spread out across multiple days and many in separate time slots, there are lots of changes to your regular schedule as the league returns on June 17 after being suspended on March 13 due to the coronavirus pandemic.

Games will be played in empty stadiums and at home venues for the most part, with the venues for a handful of games TBC due to UK government and police concerns.

The full TV schedule for the games this month are below, plus you can watch every single second of every single game live online via NBC Sports.com, the NBC Sports App and by purchasing the “Premier League Pass” via NBC Sports Gold and the new Peacock streaming service from NBC.

Below is the new schedule for the Premier League on NBC Sports from June 17 to July 12, as we will release the dates and times for the final three matchweeks of the 2019-20 season when they become available.


Premier League: How to watch in USA (all times EST)

Matchday 29

Wednesday, June 17: Aston Villa 0-0 Sheffield United
Wednesday, June 17: Man City 3-0 Arsenal

Matchday 30

Friday, June 19: Norwich 0-3 Southampton
Friday, June 19: Tottenham 1-1 Man United
Saturday, June 20: Watford 1-1 Leicester
Saturday, June 20: Brighton 2-1 Arsenal
Saturday, June 20: West Ham 0-2 Wolves
Saturday, June 20: Bournemouth 0-2 Crystal Palace
Sunday, June 21: Newcastle 3-0 Sheffield United
Sunday, June 21: Aston Villa 1-2 Chelsea
Sunday, June 21: Everton 0-0 Liverpool
Monday, June 22: Man City 5-0 Burnley

Matchday 31

Tuesday, June 23: Leicester 0-0 Brighton
Tuesday, June 23: Tottenham 2-0 West Ham
Wednesday, June 24: Man United 3-0 Sheffield United
Wednesday, June 24: Newcastle 1-1 Aston Villa
Wednesday, June 24: Norwich 0-1 Everton
Wednesday, June 24: Wolves 1-0 Bournemouth
Wednesday, June 24: Liverpool 4-0 Palace
Thursday, June 25: Southampton 0-2 Arsenal
Thursday, June 25: Burnley 1-0 Watford
Thursday, June 25: Chelsea 2-1 Man City

Matchday 32

Saturday, June 27: Aston Villa 0-1 Wolves
Sunday, June 28: Watford 1-3 Southampton
Monday, June 29: Crystal Palace 0-1 Burnley
Tuesday, June 30: Brighton 0-3 Man United
Wednesday, July 1: Everton 2-1 Leicester
Wednesday, July 1: Bournemouth 1-4 Newcastle
Wednesday, July 1: Arsenal 4-0 Norwich
Wednesday, July 1: West Ham 3-2 Chelsea
Thursday, July 2: Sheffield United 3-1 Tottenham
Thursday, July 2: Man City 4-0 Liverpool

Matchday 33

Saturday, July 4: Norwich City v. Brighton, 7:30a.m. ET
Saturday, July 4: Leicester v. Crystal Palace, 10 a.m. ET
Saturday, July 4: Man United v. Bournemouth, 10 a.m. ET
Saturday, July 4: Wolves v. Arsenal, 12:30 p.m. ET
Saturday, July 4: Chelsea v. Watford, 3 p.m. ET
Sunday, July 5: Burnley v. Sheffield United, 7 a.m. ET
Sunday, July 5: Newcastle United v. West Ham, 9 a.m. ET
Sunday, July 5: Liverpool v. Aston Villa, 11:30 a.m. ET
Sunday, July 5: Southampton v. Man City, 2 p.m. ET
Monday, July 6: Tottenham v. Everton, 3 p.m. ET

Matchday 34

Tuesday, July 7: Crystal Palace v. Chelsea, 1 p.m. ET
Tuesday, July 7: Watford v. Norwich City, 1 p.m. ET
Tuesday, July 7: Arsenal v. Leicester City, 3:15 p.m. ET
Wednesday, July 8: Man City v. Newcastle United, 1 p.m. ET
Wednesday, July 8: Sheffield United v. Wolves, 1 p.m. ET
Wednesday, July 8: West Ham v. Burnley, 1 p.m. ET
Wednesday, July 8: Brighton v. Liverpool, 3:15 p.m. ET
Thursday, July 9: Bournemouth v. Tottenham, 1 p.m. ET
Thursday, July 9: Everton v. Southampton, 1 p.m. ET
Thursday, July 9: Aston Villa v. Manchester United, 3:15 p.m. ET

Matchday 35

Saturday, July 11: Norwich City v. West Ham, 7:30 a.m. ET
Saturday, July 11: Watford v. Newcastle United, 7:30 a.m. ET
Saturday, July 11: Liverpool v. Burnley, 10 a.m. ET
Saturday, July 11: Sheffield United v. Chelsea, 12:30 p.m. ET
Saturday, July 11: Brighton v. Manchester City, 3 p.m. ET
Sunday, July 12: Wolves v. Everton, 7 a.m. ET
Sunday, July 12: Aston Villa v. Crystal Palace, 9 a.m. ET
Sunday, July 12: Tottenham v. Arsenal, 11:30 a.m. ET
Sunday, July 12: Bournemouth v. Leicester City, 2 p.m. ET
Monday, July 13: Man United v. Southampton, 3 p.m. ET