What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Sources: Patrick Vieira move to Nice finalized

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New York City FC’s fantastic start to 2018 will have to continue without its manager, as Patrick Vieira is set to move overseas.

Multiple sources have told Pro Soccer Talk that Vieira’s move to Ligue 1 side OGC Nice –which was reported by PST over the weekend — has been finalized.

The deal is for a two-year contract with the French club, who finished eighth place in Ligue 1 during the 2017/18 campaign.

French outlet L’Equipe has reported that NYCFC won’t receive a buyout for the remainder of Vieira’s contract, which was set to run through the conclusion of the 2018 MLS season in December.

Vieira was at NYCFC training on Tuesday, and is expected to be once again on Wednesday, per a source familiar with the situation.

Tomorrow’s training session will likely be Vieira’s last though, and he won’t travel to coach NYCFC for the team’s MLS match on Friday night against the Houston Dynamo.

There aren’t any indications to this point as to whether or not NYCFC has an interim manager in mind to replace the outgoing Vieira.

The 41-year-old manager has spent the last two-plus seasons in New York City, guiding NYCFC to back-to-back second-place finishes in the Eastern Conference. He took over at the team in 2016, following the firing of the team’s first-ever manager Jason Kreis (now at Orlando City).

Vieira will be replacing Lucien Favre at Nice, who recently left the club at the conclusion of the Ligue 1 season. Favre has since taken the vacant managerial position at Borussia Dortmund.

Over recent months, Vieira has been linked to several other European jobs, including Saint Etienne (Ligue 1) and Southampton (Premier League), neither of which escalated to a serious level of interest.

FIFA: Insufficient evidence of doping by Russia’s World Cup squad

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ZURICH (AP) FIFA says there is insufficient evidence any players in Russia’s World Cup squad have previously doped.

The governing body has been assessing information from the World Anti-Doping Agency, samples recovered from the Moscow lab, and information from its former director Grigory Rodchenkov.

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Russia last week named a provisional 28-man squad, plus seven reserves for the World Cup, which kicks off in Moscow on June 14.

After investigating the players, FIFA says “insufficient evidence was found to assert an anti-doping rule violation. FIFA has informed the World Anti-Doping Agency of its conclusions, and WADA in turn has agreed with FIFA’s decision to close the cases.”

FIFA did not provide information on the status of investigations into players who are not in the World Cup squad.

Why Pulisic could be more likely to stay at Dortmund

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Christian Pulisic isn’t short of potential suitors this summer as he ponders his future.

Without a World Cup, Pulisic has plenty of time to recover from another full season of European football, one where he fully experienced the harsh realities of soccer at the highest level – two managers in and two managers out.

[READ: Emery set to replace Wenger at Arsenal]

With Dortmund hiring another coach, it seemed there was a chance Pulisic could decide to leave Dortmund and reunite with former manager Jurgen Klopp, or head elsewhere for a more stable situation. But Tuesday’s news that Dortmund has hired Lucien Favre may change all of that.

The 60-year-old Swiss native signed a two-year contract Tuesday, and his preferred style of play fits perfectly into how Pulisic performs best on the field.

The Bundesliga recently posted a detailed look at Favre’s tactics from his time at Nice, where he led the club to finishes of third and sixth the last two years, while re-juvinating the careers of Mario Balotelli and Younes Belhanda as well as unearthing young gems in Jean Seri and Allan Saint-Maximin.

In Favre’s 4-3-3, you could easily see Pulisic lining up on the right of the forward trident, running to the byline and dishing out assists, with Marco Reus on the left, cutting inside and firing shots home with his howitzer of a right leg. Or we could see the pair switch.

One thing that is currently missing is a dynamic No. 9, but with the whole summer transfer window ahead, Dortmund could easily re-sign Michy Batshuayi or find a new powerful center forward (Balotelli, anyone?).

In short, while Pulisic may have had a reason to leave Dortmund had another Peter Stoger-type manager been hired, Pulisic now has no reason why he can’t be a wild success at Dortmund for years to come. The 19-year-old (he’s still a teenager!) American star will have plenty of chances to bend in crosses or cut in and score goals himself, as well as the opportunity to play in the UEFA Champions League.

Kane named England captain, set to break record

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Call him captain Kane.

The FA confirmed on Tuesday that Harry Kane would captain England at the 2018 World Cup in Russia, where he’ll break a record for being the youngest England captain at a World Cup. At just 24-years of age, Kane appears wise beyond his years and has over the past World Cup cycle developed into arguably the best striker in the Premier League, if not one of the top center forwards in the world.

The previous youngest England captain was the late, great Bobby Moore, who was 25-years old at the 1966 World Cup – hosted of course by England.

Considering the overall youth movement within the England ranks, this comes as a smart decision from manager Gareth Southgate. Though strikers aren’t usually made captains, he leads the line by example and has displayed great leadership for Tottenham over the last two years. In addition, should he remain consistent in his club and country form, he could be an England captain for another eight years or so.

In the last two World Cups, England has gone with the veteran hand for captain, with Steven Gerrard wearing the armband for both. But England was knocked out in the Round of 16 in 2010 and didn’t make it out of the group stage in 2014, which, combined with the shocking defeat to Iceland in Euro 2016, necessitated a change in management and culture.