Manchester United defender Rio Ferdinand is always looking to put his name on the next big thing and his latest gig is co-founding ‘The Footies’, an annual awards ceremony for football.
The show, which claims it will become ‘The Oscars of the [Football] Industry’, will dole out awards for a wide range of categories including Goal of the Year, Free-Kick of the Year, Game of the Year and Result of the Year.
Hosted by James Corden, the night will take place at the end of the season in a place the organizers promise will be “a glamorous central London location.” The show will also bring together football and music and “the star-studded event will celebrate the best of what the season had to offer, with live music from headline acts famous for their love of football.”
So, does that sound like a good time? A soccer-focused ESPY awards, if you will?
Martina Hyde of the Guardian says hell no. In her piece profiling Ferdinand’s most recent entrepreneuiral venture she laughs at the notion that an awards ceremony for the beautiful game in this country is “LONG overdue”. She goes on to slate Ferdinand, calling him “the game’s most self-effacing polymath” and insisting that the last thing the self-loving Premier League needs is “a greater emphasis on celebrity.”
Hyde frowns at “football’s sense that it requires an awards ceremony” to go along with the sport’s pre-existing trophies, titles, championships and points. Instead, Hyde sarcastically proposes, why not have the season be decided “via a series of knockout award ceremonies, with the final victors forced to play a single exhibition match.”
Hyde’s piece is a good read, if for nothing more than her taking the piss out of Ferdinand, which is always good for a laugh. But if she truly is upset at the notion of a more relaxed version of a football awards show – and not merely trolling for readers – perhaps it’s time she took a break from the world’s most popular game.