What a U.S. Open Cup final! … Too bad a few more people could not see it

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Who doesn’t love a huge upset in tournament play? (Well, who outside of Utah this morning, in this case.)

D.C. United holding out heroically against heavily favored Real Salt Lake on Tuesday at Rio Tinto was brilliant theater, a real memory maker and a fitting end for the 100th edition of a storied tournament built on the possibility of these very upsets.

The question on the day after Tuesday’s soccer version of a D.C. Shutdown is this: If such a thing happens again next year, will more people be able to see it? Because for all the brilliance of last night’s underdog triumph, the storybook finish was diminished by a lack of viewers and the attached lack of a big, national event feel.

(HT to the Salt Lake Tribune; I stole the “D.C. Shutdown” line from the paper’s headline this morning.)

Worse, Tuesday’s big moment was turned into a punch line, with the clevers of Twitter cracking on about how they were planning to watch:

source:

I know it’s easy to blame U.S. Soccer here, but that’s an overly simplified explanation.

The game was broadcast on GolTV, which is in the second year of its three-year agreement with U.S. Soccer to televise the Lamar Hunt U.S. Open Cup final. Two things to know:

All the other potential TV partners (larger ones, that is) said “pass” on the opportunity to show the final. Hardcore soccer supporters here love the U.S. Open Cup, and rightly so.  (I certainly do, by the way; it’s an absolute gem.) But supporter regard and actual brand value are not attached in any meaningful way. In other words, the dollar value of the tournament is, let’s just say, something less than staggering.

This ain’t no NCAA Basketball Tournament.

Second, when U.S. Soccer signed the agreement with GolTV, no one in the industry knew that BeIN Sport, backed with stacks of cash through its attachment to Al Jazeera Media Networks, was going to absolutely cut the legs from beneath GolTV. When BeIN gobbled up GolTV’s most valuable properties (U.S. television rights for La Liga, Serie A, Ligue 1, Copa del Rey and South American World Cup qualifiers, for instance), GolTV’s market share and its very relevancy fell off the table.

Long story short, BeIN Sport has practically killed off GolTV, and the U.S. Open Cup final became collateral damage.

GolTV had no pre- or post-game show Tuesday – thanks, by the way, to MLSSoccer.com for providing one – and did not even have its broadcasters on site. Nothing says “mailing it in” like calling a final from a studio.

So … will it get better next year?

Short answer: possibly, but nothing is likely.

source: Getty Images
Precious few TV viewers watched D.C. United lift its third Lamar Hunt U.S. Open Cup trophy Tuesday night in Sandy, Utah.

“We are always looking for ways to get  as many people as possible watching our matches,” U.S. Soccer spokesman Neil Buethe told me this morning, “whether that is U.S. men’s or women’s national team matches or the Open Cup final or other matches in the national team program.”

When I asked about streaming and why last night’s match was not available via internet, Buethe could only say that it was discussed but was ultimately GolTV’s choice.

Marketing U.S. Soccer’s Open Cup is always tricky business. MLS clubs and U.S. Soccer could potentially enhance the brand by adding big marketing dollars, but there are no guarantees for a tournament that simply does not have a substantial, national footprint. In all honesty, it’s a tournament where continued organic growth probably remains the best course; throwing money willy-nilly seems unwise, especially considering MLS and its clubs mostly remain awash in red ink.

The one possible escape hatch would be U.S. Soccer and Soccer United Marketing (Major League Soccer’s marketing arm) bundling the tournament final along with other properties. That’s how MLS has enhanced the value of its TV contracts, by bundling national team rights with MLS rights.

Until then, hope for better days for GolTV, I suppose.

(MORE: D.C. United revels in victory; celebration video)

(MORE: D.C. United stuns Real Salt Lake in U.S. Open Cup final)

MLS Three Things: RBNY beats Atlanta, is a special club right now

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At this point, Jesse Marsch could take the USMNT job, Tyler Adams could bolt for the Bundesliga, and we’d still have to select the New York Red Bulls to finish with a home playoff game.

[ MORE: Willian’s shot at Conte ]

That’s how well run RBNY is these days, which is to take nothing away from their coach and 19-year-old star, but considering they navigated a solid CONCACAF Champions League run en route to this start… well…. wow.

On a night when Luis Robles’ ironman streak ended, Kaku recorded two assists, and Ezequiel Barco bagged his second goal in three matches, they don’t even meet the requirements of our three things.

Form giants deliver more goals

Marsch’s men have been shutout once this season, and most multiple goals in four-consecutive wins. Three of those four wins have come on the road, at LA, Colorado, and now Atlanta.

RBNY has the best points-per-game in Major League Soccer, has scored the joint-most goals despite playing in the second-fewest games, and is allowing barely more than a goal-a-game.

Bet against ’em. We dare ya.

BWP delivers the goods

RBNY’s 33-year-old English star scored twice and won a penalty that Daniel Royer converted as he continued his assault on all future Red Bulls’ hopes of becoming the club’s leading scorer.

Bradley Wright-Phillips has almost 50 more goals than his nearest competitor, Juan Pablo Angel, and he makes headers look like child’s play.

Victory comes with a price

Kemar Lawrence was lost with a scary-looking face-plant on a clearance, and needed to be stretchered off the pitch. Hopefully it’s not long-term for the Jamaican back.

Willian “edits” Conte out of FA Cup champions photo

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Willian is not a fan of Antonio Conte.

Come to another conclusion if you like, but it’s hard to argue the Brazilian wizard’s feelings following his Instagram post after Chelsea beat Manchester United in the FA Cup Final.

[ MORE: Matic wants squad changes at Man Utd ]

Willian covered his manager in trophies following the win, and it’d be a stretch to call that a tribute to the Italian’s tactical brilliance.

The player recorded seven goals and six assists despite playing less than all but 12 Chelsea players in league play (12th place Alvaro Morata had 11 and 6).

We’re accepting alternative explanations for the since-deleted Instagram photo below:

Elis scores twice as Dynamo beat Fire 3-2

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BRIDGEVIEW, Ill. (AP) Alberth Elis scored two second-half goals to help the Houston Dynamo beat the Chicago Fire 3-2 on Sunday for their first road win of the season.

Elis, on a one-on-one breakaway, cut back to evade defender Johan Kappelhof and ripped a right-footer from the center of the box into the back of the net to give Houston (4-3-3) a 3-2 lead in the 74th minute.

[ MORE: Man Utd youngster gets USMNT call-up ]

The Dynamo’s Romell Quioto opened the scoring in the fourth, running onto a long through ball from Tomas Martinez and rolling the finish past sliding goalkeeper Richard Sanchez. Nemanja Nikolic tied it in the 14th minute and then fed Diego Campos for a goal about two minutes later. Elis converted from the spot to make it 2-2 early in the second half after Mauro Manotas drew a foul in the area conceded by Sanchez.

Chicago (3-6-2) has lost three of its last four games.

 

Inter Milan back in the Champions League after late heroics (video)

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It’s been more than a half-decade since Inter Milan qualified for the UEFA Champions League, an infamous run that ended on Sunday.

Inter scored twice in the final 13 minutes to beat fifth-place Lazio and advance into the Top Four via head-to-head record.

[ MORE: Man Utd youngster gets USMNT call-up ]

Lazio held 1-0 and 2-1 leads, but could not get the job done at home, collecting red cards in the 79th minute and stoppage time.

Uruguayan midfielder Matias Vecino scored his third goal of the season, redirecting a corner kick home in the 81st minute, as Inter clinched fourth place in Serie A.