What a U.S. Open Cup final! … Too bad a few more people could not see it

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Who doesn’t love a huge upset in tournament play? (Well, who outside of Utah this morning, in this case.)

D.C. United holding out heroically against heavily favored Real Salt Lake on Tuesday at Rio Tinto was brilliant theater, a real memory maker and a fitting end for the 100th edition of a storied tournament built on the possibility of these very upsets.

The question on the day after Tuesday’s soccer version of a D.C. Shutdown is this: If such a thing happens again next year, will more people be able to see it? Because for all the brilliance of last night’s underdog triumph, the storybook finish was diminished by a lack of viewers and the attached lack of a big, national event feel.

(HT to the Salt Lake Tribune; I stole the “D.C. Shutdown” line from the paper’s headline this morning.)

Worse, Tuesday’s big moment was turned into a punch line, with the clevers of Twitter cracking on about how they were planning to watch:

source:

I know it’s easy to blame U.S. Soccer here, but that’s an overly simplified explanation.

The game was broadcast on GolTV, which is in the second year of its three-year agreement with U.S. Soccer to televise the Lamar Hunt U.S. Open Cup final. Two things to know:

All the other potential TV partners (larger ones, that is) said “pass” on the opportunity to show the final. Hardcore soccer supporters here love the U.S. Open Cup, and rightly so.  (I certainly do, by the way; it’s an absolute gem.) But supporter regard and actual brand value are not attached in any meaningful way. In other words, the dollar value of the tournament is, let’s just say, something less than staggering.

This ain’t no NCAA Basketball Tournament.

Second, when U.S. Soccer signed the agreement with GolTV, no one in the industry knew that BeIN Sport, backed with stacks of cash through its attachment to Al Jazeera Media Networks, was going to absolutely cut the legs from beneath GolTV. When BeIN gobbled up GolTV’s most valuable properties (U.S. television rights for La Liga, Serie A, Ligue 1, Copa del Rey and South American World Cup qualifiers, for instance), GolTV’s market share and its very relevancy fell off the table.

Long story short, BeIN Sport has practically killed off GolTV, and the U.S. Open Cup final became collateral damage.

GolTV had no pre- or post-game show Tuesday – thanks, by the way, to MLSSoccer.com for providing one – and did not even have its broadcasters on site. Nothing says “mailing it in” like calling a final from a studio.

So … will it get better next year?

Short answer: possibly, but nothing is likely.

source: Getty Images
Precious few TV viewers watched D.C. United lift its third Lamar Hunt U.S. Open Cup trophy Tuesday night in Sandy, Utah.

“We are always looking for ways to get  as many people as possible watching our matches,” U.S. Soccer spokesman Neil Buethe told me this morning, “whether that is U.S. men’s or women’s national team matches or the Open Cup final or other matches in the national team program.”

When I asked about streaming and why last night’s match was not available via internet, Buethe could only say that it was discussed but was ultimately GolTV’s choice.

Marketing U.S. Soccer’s Open Cup is always tricky business. MLS clubs and U.S. Soccer could potentially enhance the brand by adding big marketing dollars, but there are no guarantees for a tournament that simply does not have a substantial, national footprint. In all honesty, it’s a tournament where continued organic growth probably remains the best course; throwing money willy-nilly seems unwise, especially considering MLS and its clubs mostly remain awash in red ink.

The one possible escape hatch would be U.S. Soccer and Soccer United Marketing (Major League Soccer’s marketing arm) bundling the tournament final along with other properties. That’s how MLS has enhanced the value of its TV contracts, by bundling national team rights with MLS rights.

Until then, hope for better days for GolTV, I suppose.

(MORE: D.C. United revels in victory; celebration video)

(MORE: D.C. United stuns Real Salt Lake in U.S. Open Cup final)

MLS 3 Things: Resurgent Zardes, Toronto up, New England down

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A busy Saturday in Major League Soccer sees three interesting results bolstering the story lines of the final few months of the season.

[ MORE: Unstoppable Josef | Zlatan, too ]

1) Imagine a world with the reigning champs as your reward for finishing first.

With 14 matches to play, Toronto FC has Jozy Altidore back in the fold and has pulled to within eight points of the Eastern Conference’s final playoff spot after a 2-1 win over the Chicago Fire on Saturday.

Sebastian Giovinco looks like Sebastian Giovinco in scoring another outstanding goal, just his fifth of the season, while Jonathan Osorio also scored in the win.

Before you watch Seba’s goal, picture you’ve won the No. 1 seed in the Eastern Conference playoffs. Now picture TFC as your semifinal reward.

2) New England is well and truly slumping

Brad Friedel‘s Revs are slipping after losing a third-straight league match, and New England has gained a solitary point since the calendar turned to July following a 2-0 loss at Red Bull Arena.

Fourth through ninth in the East are separated by nine points, and New England is very much in that mix now. Friedel is certainly at the most trying time of his tenure.

Second half goals from Bradley Wright-Phillips and Daniel Royer did the trick for RBNY, who have claimed 15 of the last 18 points available to them (The lone blemish is the Hudson River Derby).

The Red Bulls are now 8-1-1 at home this season, while New England is 1-4-4 away from Foxboro.

3) Gyasi Zardes’ return to form is surprising and wonderful

Columbus has its second win since May 19, and will be feeling much better about itself following a 3-2 comeback win over Orlando City which included a pair of equalizers.

One of those came in the 88th minute, as Gyasi Zardes completed his brace by converting a penalty won by new arrival Patrick Mullins.

The Crew won late via a rare Wil Trapp goal — the USMNT midfielder has just two in 161 matches — but let’s focus on Zardes.

Zardes’ 13th goal of the season continues an amazing turnaround under striker whisperer Gregg Berhalter. It’s Zardes’ second double-digit season, and his first since 2014. He is firmly in frame for another USMNT look, this time as a center forward, but first there’s plenty to like about the big man.

Surging Galaxy ride Ibrahimovic magic to 3-1 win (video)

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Zlatan Ibrahimovic is a man on fire, and the LA Galaxy are rounding into form.

The Galaxy overcame an early deficit in Chester to clobber the Philadelphia Union 3-1 on Saturday behind a goal and an assist from their world-class striker.

[ MORE: Neymar on diving ]

Romain Alessandrini had two assists, while Michael Ciani and Ola Kamara also scored for LA. CJ Sapong scored for Philly, assisted by Borek Dockal.

Unbeaten-in-seven LA moves into fourth in the West with the win, while Philadelphia remains three points back of sixth in the East.

Ibrahimovic has now scored in six of his last seven matches, and has 12 goals and two assists in 21 matches overall.

Let’s start with the assist, which we must’ve seen two dozen times when the big Swede was with Paris Saint-Germain.

Ibrahimovic takes a difficult pass out of the air with absurd touch, then waits for the right time to send an impeccable through ball into the path of Kamara.

As for the goal, you almost feel for Mark McKenzie.

The Union’s Homegrown defender has to choose between Alessandrini darting into his box and allowing Ibrahimovic a lick of space.

He gives it, understandably, then rushes to close down Ibrahimovic.

It wasn’t fast enough. Boom.

Americans on both sides, Weah scores as PSG fall to Bayern (video)

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Two hopes of the USMNT’s future — one more immediate than the other — squared off in the International Champions Cup on Saturday.

Paris Saint-Germain teenager Timothy Weah, 18, went 90 minutes and scored his side’s only goal in the 3-1 loss in Austria.

[ MORE: Neymar on diving ]

On the other side of the field was 62nd minute substitute Chris Richards, far less known to the American supporter.

Richards is on loan from FC Dallas, where he’s a Homegrown Player. The 18-year-old center back is going to play for Bayern’s U-19 side following a successful trial in April.

Both Bayern and PSG were without key pieces, as Weah went up against a decent Bayern back line of Juan Bernat, Javi Martinez, Josip Stanisic, and Rafinha.

Arjen Robben, Sandro Wagner, and Franck Ribery were the biggest names in Bayern’s XI, while David Alaba, Kingsley Coman, and Serge Gnabry came off the bench.

For PSG, Gianluigi Buffon started as did Adrien Rabiot.

Weah’s goal is below, and here’s what he had to say about it:

“It’s an amazing feeling and getting a well-done job. Me scoring goals, I was really happy to get my first goal for PSG and first goal in this competition. We’re going to Singapore with our head on our shoulders. We’re going to be really humble and keep playing.”

Klopp talks Pulisic, Liverpool’s spending

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Jurgen Klopp admits he’d love to work with Christian Pulisic again, but isn’t going to butt his nose into Borussia Dortmund’s business.

Speaking ahead of Liverpool’s International Champions Cup match against BVB, Klopp was asked about his interest in the American teenager.

[ MORE: Josef Martinez bags 3 more ]

Klopp was quick to point out that Pulisic is under contract to Dortmund and not for sale, as much as he’s aware.

From The Liverpool Echo:

“He had not his best season last year but he was still a decisive player but it’s important in that age group that there’s no rush. He still has 14 or 15 years to play in his career and that’s good and he wants to be the best Pulisic he can be. For this, there is still space for development.

“If – at one point – he will join us, I don’t know. I like him, it’s not that that could be the problem, but we respect contracts still and there’s no market I know about at the moment. We did our business and Dortmund are doing theirs. All good.”

Also all good? Klopp’s evolution on spending after blasting other Premier League clubs for big money buys in the past.

Klopp said he would quit football if transfer fees like Paul Pogba‘s became the norm. Well, they have, and no club has spent as much money as the Reds this summer.

“That’s the problem these days, hey? Whatever b.s. you say, nobody will forget it. On the other side, it’s still kind of true. I couldn’t have imagined since then that the world would change like it has. Two years ago £100million was a crazy number. Since then the world has changed completely.”

He said he’s going to do whatever it takes to make Liverpool successful, and Klopp now has the world’s most expensive goalkeeper and most expensive defender in his squad.