What’s in a name? Loads of money, according to Hull chairman Assem Allam.
Hull City Tigers have formally applied to England’s FA to drop the “City” from their name, and Allam isn’t worried about ruffling supporters feathers in the process.
Calling the use of city “lousy” and “common,” Allam also took a shot across the bow of a fan group who was protesting the potential name change, calling them hooligans amongst other insults.
Their name? City Till We Die.
Allam told the Independent: “They can die as soon as they want, as long as they leave the club for the majority who just want to watch good football.”
The response from the group which chants “City Till I Die” at the four minute and 19 second mark of home matches?
“The intemperate suggestion that singing “City Till I Die” or holding a banner with Hull City’s name on it constitutes disorder is ill-informed, unhelpful and will be considered by many to be offensive.”
Allam said he lost 28 million pounds last season and that Hull Tigers will instantly propel the club ahead in its race to be a power. He claims that shortening the name will begin to move them into competition with clubs like Manchester United.
Yes, simply by shortening a name (Clearly, Borussia Mönchengladbach will perpetually suffer).
This isn’t the case of an outsider owner trifling with unfamiliar traditions and concepts. Allam has lived in Hull since 1968 and has spent significant sums of money since taking over the club in 2010. He says he’s willing to sell the club if supporters want him out that badly.
Telling them to die doesn’t seem like a great start.
It also ignores the sheer number of clubs that market themselves without their full name. Inter Milan remains “FC Internazionale Milano S.p.A.”, yet precious few use the full name. Allam can still sell Hull Tigers gear all over the stadium and — speculating, as I’m no lawyer — could getting rid of the City name allow more supporters to legally make gear with that name on it?