Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Three key battles for Champions League Final

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Saturday brings Real Madrid’s journey toward a third-straight UEFA Champions League title to a close, with just Liverpool standing in the way.

[ MORE: Napoli hires Ancelotti ]

The Reds attack promises danger and entertainment, while Zinedine Zidane’s personnel choice may be just as important as his tactical decisions in Kiev.

Van Dijk, Lovren against… Ronaldo and whoever Zidane decides

It’s difficult to highlight the match-up problems for Liverpool’s center backs because Zinedine Zidane has used three different set-ups atop his line-up.

At times, it’s been Cristiano Ronaldo and Karim Benzema. Sometimes, Gareth Bale takes Benzema’s spot, and occasionally Ronaldo has been played up top as a center forward.

Believe it or not, that may be the best case scenario for Liverpool, though Ronaldo will undoubtedly roam across the top of the formation. While many think of Ronaldo and visualize his laser shots from distance, he’s quite dangerous in 1v1 aerial battles as well as tight spaces inside the box.

Quite frankly, matches like these highlight why the Reds signed Virgil Van Dijk. And, opinion alert, human bowling ball Benzema and his Juggernaut-esque approach to attacking may be a unique challenge Liverpool has not seen outside of Romelu Lukaku.

Marcelo vs. Mohamed Salah

Marcelo is an unbelievably silky, savvy left back who uses an elite attacking skill set to keep the opposition’s entire right side off kilter.

In some ways he can be partially neutralized by the danger presented by Reds right wing Mo Salah, but Zidane isn’t going to tell Marcelo to camp out in his own end when left center back Sergio Ramos is the next man up to defend, one of the finest players of his generation.

So it’s on Salah to assert himself on the game, something that shouldn’t be a problem after a couple weeks away from match action.

Can Real defend Liverpool on the counter?

We’ve seen Liverpool expose a number of teams on the counter attack, and Real certainly has a handle on how to do the same.

But building on our second key, there’s danger for both sides when Marcelo or Dani Carvajal get up the pitch. When Liverpool regains the ball and attacks at pace, there are big choices to be made.

Say Marcelo is up the pitch. Now Ramos may have to take Salah and leave Roberto Firmino to Raphael Varane. Now Carvajal may be alone with Sadio Mane. It’s not that Carvajal or Marcelo cannot defend, but these are not situations anyone wants in a one-off.

And that’s the key for Liverpool, really. This is a one-off. Over two legs, it’s hard to imagine the Reds as constructed pulling off another heavily-outchanced two-leg win like it did against Manchester City. The answer to this counter question may be what tells the story in Kiev.

Ancelotti hired to end Napoli’s scudetto drought

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Is Carlo Ancelotti the right man to end Juventus’ seemingly ages-old hold on the scudetto?

Napoli hopes so, and has inked the former Real Madrid, Chelsea, and Bayern Munich boss to a three-year deal.

Ancelotti’s resume speaks for itself, and the hiring promises more Serie A drama after the Neapolitan club nearly got the job done this season under Maurizio Sarri.

[ MORE: Top takeaways from Emery’s Arsenal unveiling ] 

Ancelotti won scudetti as a player with Roma (1) and AC Milan (2), once more as a manager for the latter. He also led Milan to two Champions League crowns, winning the tournament with Real Madrid as well, while bringing league titles to Chelsea, Paris Saint-Germain, and Bayern Munich.

Napoli has finished Top 3 in six of eight seasons, finishing four points behind Juve this season. Juventus has won the last seven scudetti, and Napoli’s only title came in 1987.

The club announced the move after owner Aurelio De Laurentiis let go of Sarri, thanking the previous manager for three seasons of work which included a Serie A Coach of the Year Award and wins in 97 of 147 matches.

“I’d like to thank Maurizio Sarri for his valuable contribution to the Napoli cause. He brought joy and prestige to Naples and Napoli fans all over the world with an entertaining brand of football that drew praise from all quarters. Well done, Maurizio.”

Transfer Rumors: Seri to Arsenal; Vagnoman to Chelsea

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Nice’s Jean Seri is reportedly Unai Emery’s first target as Arsenal boss.

A report from the Daily Mail states that Seri, 26, is available for $46 million and although both Chelsea and Borussia Dortmund are interested, the Ivorian midfielder is a long-time target of the new Arsenal boss.

[ MORE: Top takeaways from Emery’s unveiling

Seri almost signed for Barcelona in the past and Emery tried to sign him in January while he was in charge of PSG.

The defensive midfielder is in the N'Golo Kante mould, but slightly more attack-minded than Kante. He has an incredible engine, exceptional reading of the game and is able to protect the ball while also starting attacks with surging runs on the ball. Yep, that’s the type of player who would thrive at Arsenal.

Seri’s arrival would also be much-needed following Santi Cazorla leaving after a two-year injury nightmare, plus Jack Wilshere out of contract on July 1 and likely to leave the Gunners. With Granit Xhaka‘s big-money arrival never quite working out, especially defensively, Seri could be a key part of the jigsaw in Emery’s rebuild as he can keep the ball and also spark the new high-pressing style the Spaniard wants to say.


Teenage defender Josha Vagnoman is being linked with a move to Chelsea, Arsenal and Everton, according to multiple outlets.

A report from ESPN states that the 17-year-old Hamburg full back (the second youngest player in Bundesliga history) will move on this summer and clubs across Europe are lining up to sign the German youth international as his contract with recently relegated Hamburg ends in July.

Vagnoman is interesting Borussia Dortmund, Bayern Munich and RB Leipzig but the report claims Arsenal have the edge due to their new head of recruitment, Sven Mislintat, keeping a close eye on his countryman over the years. Vagnoman is able to play left or right back.

Joining the likes of Arsenal, Bayern and Chelsea would likely mean a few years in the reserve squad for Vagnoman, while he could well play soon for either Dortmund or Leipzig given their penchant for giving youth a chance in their first team.

Argentina goalkeeper Romero out of World Cup with injury

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BUENOS AIRES, Argentina (AP) Argentina goalkeeper Sergio Romero will miss the World Cup because of a right knee injury.

The Argentine soccer federation says the Manchester United reserve may need surgery.

Romero was one of the three goalkeepers chosen by Argentina coach Jorge Sampaoli for the 23-player squad he will take to the World Cup in Russia. Franco Armani and Wilfredo Caballero were also named in the squad.

Romero was a starter for Argentina at the 2010 and 2014 World Cups.

The federation says Sampaoli will announce a substitute for Romero in the coming days.