FIFA’s movie about FIFA opened in US theaters this weekend, made $900


Sometime during 2012 or 2013, FIFA almost singlehandedly bankrolled “United Passions,” a feature-length, $30-million film project that claims to tell the story of how the world’s governing body organized the first World Cup in 1930 and came to be the do-good organization (their PR slant, not mine) we all know and love despise today.

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Given that the organization backing the project is also the subject of the film, one can quickly determine which way “United Passions” leans on the scale of criticality and objectivity.

As ridiculous as the above plot sounds, “United Passions” is indeed a very real film, and it premiered in select United States cities this past weekend. What — you hadn’t heard? So you probably didn’t go see the film, just like the other 99.99999 percent of the country.

In total, “United Passions” has made roughly $900 at the box office since its opening last weekend. In its European release late last year, the film grossed between $150,000 and $200,000.

[ MORE: FIFA: The gift that keeps giving, and giving, and giving —  money to themselves ]

No, that is not a typo nor a joke. FIFA’s movie about itself, which cost them $27 million, grossed little more than $900 during its opening weekend in the U.S.

These are, of course, the kind of wise questionable financial decisions that have landed some of FIFA’s most veteran dignitaries neck deep in hot water in recent weeks.