As West Ham United prepares for its new digs at Olympic Stadium in 2016, the London club will bid adieu to the Boleyn Ground with a classy throwback kit.
With an all-gold crest that pays homage to the 110-plus years the Hammers have called the Upton Park venue their home, West Ham’s claret and blue kit features a sky blue collar, sleeves and — our favorite — ring around the socks.
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Hammers co-chairman David Gold admits that leaving the Boleyn Ground will be emotional, but also is excited at the prospect of selling out their new, larger venue, as Olympic Stadium has 20,000-plus more seats than the club’s current home.
Selling out the bigger house would deepen the club’s reserves and could serve as a springboard for more consistent challenges for European places.
“Obviously, attendances have a lot to do with performances on the field, but taking all things into account we are optimistic of filling the stadium, 99% of the time,” said the 78-year-old, who owns the club with David Sullivan.
“Every time we get an update on ticket sales, they are the best we have experienced. All the targets we have set ourselves are being met.”
That includes their aim of a handsome kit to see off the Boleyn Ground as well. Dig ’em?