Question: Is Candy Crush still “a thing?” That’s a legitimate question for two reasons: 1) I have never played Candy Crush; 2) No one ever talks about it anymore.
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It must not be “a thing” anymore, because the man who made a fortune off the mobile gaming app, Mel Morris, apparently has lots of free time on his hands these days, as evidenced by his serious outlay of cash to buy English Championship club Derby County.
Morris, a lifelong Derby supporter and local businessman who backed King Digital, the firm responsible for Candy Crush, the wildly popular and addictive (so I’m told) smartphone game, increased his stake in the club (up from the 22 percent he purchased when he became club chairman in May 2014) to become Derby’s sole owner and financial backer on Thursday.
Morris will have even less free time on his hands if he is to meet his grand objective upon taking total control of his boyhood club: promotion back into and a “sustainable place” in the Premier League.
“Whilst I firmly believe that the club’s ownership is very much a tertiary concern to most fans, I hope together we can help steer this club back into a sustainable place in the Premier League.
“We have many of the key components in place, but I am conscious that we must all commit our total support in pursuit of this goal, which I know is shared by all of us, as fans of this great football club.”
Derby currently sit 19th in the Championship, England’s second division, with four points from five games. Four points separate the Rams in 19th and sixth-place (final promotion playoff place) Middlesbrough.
The Sunday Times (London) estimates Morris’s total worth to be in excess of $600 million.