Two of FIFA’s biggest corporate sponsors have come out today and publicly stated a desire for Sepp Blatter to step down as president, immediately.
Both Coca-Cola and McDonalds have called for the highly-controversial leader to resign from office “in the best interest of the game.” An election for his replacement is set to be held in February, although there has been much back-and-forth as to whether Blatter should remain in power until then.
Coca-Cola emailed a statement that called for “comprehensive and urgent reform”:
Every day that passes, the image and reputation of FIFA continues to tarnish. FIFA needs comprehensive and urgent reform, and that can only be accomplished through a truly independent approach.
The events of recent weeks have continued to diminish the reputation of FIFA and public confidence in its leadership. We believe it would be in the best interest of the game for FIFA President Sepp Blatter to step down immediately so that the reform process can proceed with the credibility that is needed.
Despite the growing pressure, Blatter’s lawyer responded by saying that his client would not be resigning as president.
While both major corporations calling for Blatter’s resignation is a step in the right direction, Blatter has shown his stubbornness throughout this whole scandal, adamant that he is unwilling to do so. If Coca-Cola and McDonalds were to go a step further and pull their monetary relationship with FIFA, then maybe a change would be more likely to happen.