LIVERPOOL – Jurgen Klopp strode into the room with the confidence of a man who believes he can turn this great club into something special again.
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The German coach, 48, was unveiled as Liverpool’s new manager at a packed out “Reds Lounge” deep in the Centenary Stand at Anfield on Friday, as the former Borussia Dortmund coach signed a three-year deal reportedly making him the richest manager in Liverpool’s illustrious history with a salary of over $10 million per season.
His appointment is more than just a soccer-related decision. It’s about uniting everyone at the club and Klopp’s arrival is key to slotting everything together. The German manager is under no illusion as to how difficult this job will be, but is relishing the challenge.
“I am back in the race, it is the biggest honor I can imagine to be here,” Klopp said. “One of the biggest clubs in the world. I will try to help in a situation that is not as difficult as people in this room feel. It is a good moment here and I feel proud. The intensity of the football, of how the people live football in Liverpool, all Liverpool fans around the world. It is not a usual club, it is a special club. I had two very, very special clubs with Mainz and Dortmund. It is the perfect next step for me to be here and try and help.”
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Holding court for almost half an hour with over 100 members of the British, German and worldwide media, Klopp was asked by a journalist if he could perhaps compare himself to Jose Mourinho, who announced himself as “The Special One” when he arrived in English soccer. Klopp paused and then delivered the following.
“I don’t want to describe myself. Does anyone in this room think I can do wonders? No. I am a normal guy. I come from Black Forest. I am the normal one maybe,” Klopp said. “I was a very average player, became a manager in Germany at a special club, Mainz, then I had a great opportunity to take Dortmund, a special club for seven years. For both parties it was best to leave and now I am here. I hope to enjoy my work. All the people tell me about the British press so it is up to you to show me they are all liars.”
Cue roars of laughter from the media, as Klopp’s first box office moment in England had arrived.
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Not since 2004, when Rafael Benitez arrived from La Liga champions Valencia to lead Liverpool to UEFA Champions League glory in 2005, has the arrival of a Liverpool manager been as heralded as Herr Klopp’s. The German realizes the pressure on his shoulders after 25 years without a league title for, but has called for a new era.
“Twenty-five years ago [since the last league title] is a long time,” Klopp said. “History is only the base for us, [we shouldn’t] keep the history in our backpack all day. I want to see the first step next week and not always compare with other times. This is a great club with big potential. Everything is there. Let’s try to start a new way. Everything is different – I don’t know it all but I’m a pretty good listener.”
Even though he says he doesn’t know it all, Klopp did say that he hopes to deliver the title in the next four years at Anfield.
“When I left Dortmund, my last sentence was it was not so important what people think when you come in, it is more important what they think what you leave. Please give us time to work on it. If we want, this could be a really special day,” Klopp said. “We could start in a very difficult league but in a special Liverpool way we can be successful. We can’t wait for it, I don’t want to say we can wait 20 years. If we sit here in four years, I think we win one title. I’m pretty sure. If not the next one, maybe in Switzerland.”
Cue laughter again, as Klopp impressed with his forthright nature and ability to bring humor to what was a hugely important moment as he announced himself to the world as Liverpool’s manager for the first time. In his seven years at Dortmund, Klopp took a beleaguered powerhouse of German soccer to new levels. He won back-to-back Bundesliga titles. He reached a Champions League final. He worked miracles on a shoe-string budget compared to Dortmund’s illustrious neighbors at home and abroad.
Plus, perhaps most importantly, he became a man of the people, a coach who helped bring the fans closer to the club. Dortmund’s famous Westfalenstadion was full to the brim for every home game. Much of that was also to due to the style of play Klopp instrumented, with the two-time German manager of the year admitting he likes “heavy metal” and believes his team play in such a manner compared to the “silent song” and “orchestra” of an Arsenal or a Barcelona who prefer to stroke the ball around.
“I am not here to today to speak too much about our football. First I want to talk to my team about the football. Everyone knows me, I don’t change in four months,” Klopp said. “It is emotion inside, it is speed, it is transition game so you will see this. All the things make football interesting for me, I want to see on the pitch. We have to see how much time we need. In this time we have to win, to make points, that is true but it is not the day to promise a style of football.”
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Klopp stepped away from Dortmund in the summer. He left on his own terms and was revered by fans, players and officials at the German club. It has always been expected he would go on to bigger things. The truth is, had there been a vacancy at a big club across Europe over the past three months, at Chelsea, Real Madrid, Barcelona or either of the Manchester clubs, Klopp would have been one of the first names on the list. Liverpool landing him is a coup and the euphoria of fans upon his arrival on Merseyside is palpable. Excitement levels are on the rise with a $165 million redevelopment of the Main Stand underway to help take Liverpool into a new era with more fans, revenue and a charismatic manager leading the way.
In the crowded press conference we asked Klopp if he can compare the situation he found himself in at Dortmund, to the job he has on his hands at Liverpool.
“We did in Dortmund what we had to do, to improve the players, to work for a common idea of play. That is what we did and its the same thing we want to do here. They are not the same players of course,” Klopp told NBC Sports ProSocerTalk. “These players from Liverpool are better, more experienced in some ways and younger in other cases. Everything is okay, I am here. I am not here only because LFC was calling. I believe in the potential of this team. Four or five strikers you can work with when they are not injured, midfielders is really good, defenders experienced and very young, goalkeeper is really good. Everything is there.
“Now we have to work. The problem in football is that you can be as good as you want but you always have to play against other teams. You have no influence on how good they are before the game. But in the game, if they are better, you have to bring them to your level. On your level you can kill every team. If they are not so good, you have to win. That is football.”
Liverpool’s much-maligned American owners, the Fenway Sports Group (FGS), have finally got their marquee manager as they approach their fifth anniversary at the club on Oct. 15, 2015. The decision to fire Brendan Rodgers last Sunday seemed inevitable, as they gambled on a young manager who was unproven at the elite level and failed to deliver trophies but came agonizingly close to winning the Premier League title in the 2013-14 season. Now, they have a man who can help transform their talented, yet drastically under-performing squad which was assembled by Rodgers and Liverpool’s much talked about transfer committee, into contenders for at least a top four spot going forward.
That transfer committee which many blamed for the demise of Rodgers is not an issue, as some had anticipated, for Klopp.
“This is a really crazy discussion because it was not a problem for (even) 10 seconds,” Klopp said. “We talked about it before. It’s enough for me to have the first and last word. We only want to discuss about very good players and discussing on the highest level and I hope that’s what we do. I’m not a genius, I don’t know more than the rest of the world. I need these people.”
Klopp’s first media appearance on UK soil as Liverpool’s boss ticked all the boxes fans could hope for, as the “Normal One” showed signs he is capable of being far from a normal personality, or manager, in the Premier League.