Real Madrid is set to lay claim to the title of World’s Most Valuable Kit.
According to a report by World Soccer Talk, the La Liga giants have re-negotiated their contract with German apparel company Adidas, a deal that has a potential worth of a world-record $1.4 billion.
That total tops the 10 year, $1.3 billion deal that Adidas signed with Manchester United back in July of 2014. In that case, Adidas was jumping in with the Red Devils switching from Nike. In this case, Real Madrid renegotiated their deal already in place with Adidas, one signed in 2012 that was set to expire in 2020.
This will be important for Madrid, as the club is set to face a transfer ban in the coming transfer window, although for the moment the ban has been suspended pending appeal. Should that ban remain intact, the new kit deal will give them an added influx of money to pay wages where player sales might normally provide that pad.
With Adidas grabbing the rights to Real Madrid, Manchester United, and Chelsea (10 years, $515 million signed in 2013), it gives them ownership of the three richest kit deals in the world. They also own the rights to German giants Bayern Munich, but that deal is much smaller in monetary value. With more and more money flowing into the top level of the sport both in England and across the globe, expect more of these monster deals in the coming years.
According to the report, the deal with Madrid will be announced officially before the end of the season.