“Leicester City Premier League Champions” scarves selling outside King Power Stadium

Photo by Michael Regan/Getty Images

You’re never gonna believe this.

But Leicester won the league.

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Okay, okay, there are still 7 matches to play including this morning’s tilt with Southampton on NBCSN, but that hasn’t stopped some industrious and ambitious merchandise hawkers from going all-in on the Foxes’ fairytale title hopes.

Our own Joe Prince-Wright is on site at King Power Stadium for Sunday’s tilt against Saints, and check this out:

You don’t earn that fur-trimmed jacket money without some ingenuity, but a bit ahead of ourselves here, no?

Then again… free donuts and beer will have anyone wearing rose-colored glasses (Only donuts for the reporters, obviously).