They did it. They actually did it.
Leicester City, the 5000-1 shots to win the Premier League, won the 2015-16 title on Monday and it’s been one big party in the Midlands city ever since.
[ MORE: Leicester news after PL win ]
Following the initial euphoria questions such as “what does this mean for the future of the Premier League?” have now arisen. Was this a fluke, a one off we will never see again? Was it down to so many big boys going through transitional periods at the same time and creating a “perfect storm” for somebody else to prevail? Perhaps. But maybe, just maybe, this Cinderella story is reinforcing the growing parity levels in the PL.
Up until recently many journalists and pundits (including myself) here in England didn’t believe Leicester could get this done. The established giants getting over the line time and time again have meant that there’s hasn’t been a first-time top-flight winner since 1978 when Nottingham Forest prevailed. Logic told everyone that Leicester couldn’t do this.
Yes, many of the bigger teams had down years and Leicester had no serious injuries to overcome, no European action to contend with and at times it seemed fated, but they also had incredible self-belief and team spirit. It shows the rest of the PL what togetherness can deliver. Many teams will believe they replicate Leicester’s success.
[ VIDEO: Leicester players celebrate ]
Now, though, it’s all changing. Everyone is being forced to rethink what is believable. What Leicester has done has given belief to the rest of the Premier League that they can challenge the big boys.For the time being the perennial powerhouses have lost their fear factor, that indestructible aura which held them in such good stead for so long.
It shall return, right? Hang on. What if doesn’t? Those are the kind of questions Leicester’s success has produced.
Certain bookmakers will no longer be offering odds of more than 1,000-1 for teams to win the PL title. Newly promoted Burnley were listed at 5000-1 on Monday after being promoted but now their odds have been slashed to 1000-1 and given the events of this season there will be plenty who will put a fiver on that. Why not? Lightning can struck twice…
It has, briefly, in the past as Nottingham Forest and Derby County — ironically very similar sized cities located very close to Leicester in England’s East Midlands — both pulled off remarkable title wins in the 1970s. One manager, Brian Clough, masterminded those triumphs and even though you had giants of the game in Liverpool, Manchester United and Arsenal around then, this was before the days of the mega-rich clubs owned by wealthy foreign investors.
The achievements of Derby and Forest were fantastic and are widely lauded to this day, especially as Forest went on to win the European Cup, twice, during that purple patch.
Will Leicester follow suit? Can they even dare to dream of that?
Manager Claudio Ranieri has only set a top 10 target for next season and doesn’t believe his team will repeat their title win. Then again, this is the bloke who was talking about only focusing on survival when Leicester was clear at the top of the PL in January…
“We want to continue to build,” he told Sky Sports’ Rob Dorsett. “When I came here, the project was to build a very good foundation and slowly, slowly to grow up together in three to four years to fight for the Europa League and slowly come to fight for the Champions League.”
They’ve reached the UCL and won the PL in his first season in charge. The goalposts have moved considerably.
We will watch on with intrigue this summer as the big boys dust themselves off, ready their check books and aim to blast the less powerful clubs to one side once and for all. The real difference now is that even if they spend big, it won’t be easy to widen the gap once more. The PL is without financial restrictions a la the salary cap we see in American sports and even with financial fair play rules limiting the expenditure on wages, the big boys can still pretty much spend whatever they want.
[ VIDEO: Fans react in Leicester to winning the PL ]
The problem is, they’ve been spending money lazily and they seem to have given up on recruiting talent from lower levels and giving younger players or second chancers, a chance. Leicester, and others, have been smart in how they’ve spent their money and the Foxes’ squad cost just $79 million to assemble in transfer fees. Manchester City’s squad cost $606 million to put together in transfer fees alone. Not to mention that Leicester is in the bottom five of wages paid, their success has proven that it’s not all about money. Which is hugely refreshing with plenty of cynics out there believing only the “super clubs” can succeed.
Leicester will net a cash windfall from the PL alone of $36 million in a merit payment for winning the title. On top of the equal share of TV money, $81 million, and facility fees, $21 million, the Foxes will bring in $150 million from TV money and award fees alone this season.
Next season their revenue will continue skyrocket with UCL money, commercial revenue, sponsorship and increased TV revenue from being among Europe’s elite. In 2014-15 English clubs made $38 million each despite not advancing past the UCL’s Round of 16 and Deloitte, which ranks the top 20 richest teams in the world based on their revenue in their rich list, believes Leicester will be among their top 20 clubs next year.
The Foxes are now with the big boys, just 12 months after it seemed like they were going to be relegated from the PL. It is a remarkable story.
This huge cash injection — as Ranieri has stated numerous time recently — means that they don’t need to sell their best players to be financially sound. The same can be said for the other small to medium teams in the PL. They can afford to pay higher wages to their players and in Leicester’s case, their owner is a Thai billionaire who can pump plenty more money in. That’s the game changer here. Riyad Mahrez, Jamie Vardy and N'Golo Kante will be chased by bigger, wealthier clubs this summer but if Leicester doesn’t want to sell, they don’t need to.
In an era where other PL clubs are only starting to begin to explore the force of their improved financial strength, Leicester rolls up and does this. They’ve made the most of a season of struggle for the big boys and given everyone else hope that maybe this season isn’t just a one off. Maybe the landscape of the Premier League really is changing.
Fans of the likes of Swansea, Southampton, Stoke, Crystal Palace, Everton and West Ham will be publicly lauding Leicester’s achievements and rightly so. Most of those teams are of a comparable size or if not bigger in terms of fanbase, resources and historical stature. But behind closed doors many fans of those teams will be saying: “damn, that could’ve been us.”
Chairmen of those clubs will be downplaying their answers when asked “well, can you ‘do a Leicester next season?'” because it would be foolish to suggest anything like this will happen again. However, don’t overlook a glint of envy in their eyes. Every PL club will now be hoping they can ‘pull off a Leicester.’
It’s not only in the PL that the rise of the underdog is being talked about. Top European teams in leagues which aren’t as competitive from top to bottom are getting worried, very worried, about the strength of the PL. The president of La Liga, Javier Tebas, recently shared his concern at the upcoming TV cash windfall for PL clubs for the next three-year cycle.
He believes “the Premier League could become the NBA of football” and a league where all the best players automatically flock to, leaving giants such as Barcelona, Real Madrid and Bayern Munich scrambling for the rest. We are a long way off Barca and Swansea battling for the same players but it’s getting closer than you think. Take Stoke for example. Bojan? Shaqiri? Afellay? What are they doing there?
Recently I spoke with Stoke’s CEO Tony Scholes about how the PL is changing.
“What Leicester has shown this year is how great this league is,” Scholes said. “On any given day in the Premier League either team can beat the other one. Everyone knows that. That is what makes this league unique. What Leicester have done of course, people were saying that is wasn’t possible anymore, for anyone other than the big six clubs to win the league. Well Leicester have shown it is possible.
“Even West Ham this year have had a great season and might end up in a Champions League place. In many ways West Ham might be more of an indicator of what’s to come in the next few years than Leicester. Next year a few of the bigger clubs will strengthen. We know that. But there’s a great chance that one of the rest of us gets into the Champions League places.”
The signs are there that the playing field is leveling out in the PL.
You can point to Leicester’s title win being lucky or inspired by a greater power at work – many are pointing to 14 one-goal wins as proof of that — but overall it’s not hard to see that the gap between the top and bottom clubs in the PL is closing at a rate of knots
New TV deals kick in next season with domestic and international contracts bringing in roughly $13 billion between 2016-19. The gap will continue to grow smaller as the majority of that money is dished out evenly to each PL club.
That’s the most exciting thing about this. The big boys don’t just seem scared; they’re already on the hunt for who could be the next Leicester.
Premier League Playback comes out every week as PST’s Lead Writer and Editor takes an alternative look at all the action from the weekend. Read the full archive, here.