Mike Francesa rants about Sports Illustrated’s Copa America coverage, Lionel Messi cover

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Clueless clown Sports talk host Mike Francesa is known for being a crotchety, opinionated old man who has trouble adapting to changing times.

He’s had plenty of sparkling moments where he displays his ignorance room to grow when it comes to the world outside of New York sports, such as his knowledge of the Catholic hierarchy or his love for synergistic network promotion. He is the Tommy Wiseau of sports broadcasting.

So when Mike’s beloved childhood magazine Sports Illustrated soiled its cover with a picture of Lionel Messi, whom apparently he nor any of his staffers know anything about beyond his last name, the man was enraged.

You can listen to the whole segment here. Let’s break this gold mine down.

I got my SI, and the cover is “Summer of Soccer.” Where is the summer of soccer going to be? I have no idea. Now, I know I get accused of knowing nothing about soccer, because I don’t. I know absolutely zero about soccer, and that’s more than I want to know. Sorry! Just being honest. It’s a little late for me and soccer.

So…uh…why are you talking about it then?

On the eve of ‘Copa America’ SI has how many pages in its magazine this week…1…2…3…4…5…6…7…8…9…10…11…pages on this event. 11 pages, and I can’t find anybody who’s ever heard of it. 11 pages…you gotta be kidding me! No wonder they can’t give them away. This is a magazine that, as a child, I used to read it from cover to cover.”

So Mike thinks magazines don’t sell because they cover soccer, and he thinks that because he never read about soccer as a child, he shouldn’t have to read about that dang sport now.

He proceeds to then ask his cohost/producer/sidekick if he’d ever heard of Lionel Messi, to which his cohost/producer/sidekick sheepishly says he’s heard of him but only by his last name. Let’s just skip that part.

I’m sure to soccer fans this is an enormous event, which God bless them, I have no issue with. But mainstream America is not paying…doesn’t even know…if I go out and poll the newsroom, no one’s ever heard of this event. My guys in here didn’t even know what it was…nor have I! Nobody’s ever mentioned it. Has anyone ever called you [producer] to promote the Copa America on my show? [he says no]. If you’re going to promote something in sports you’re going to do it on this show. Bottom line is no one’s ever done that.

If a sporting event falls in the forest but doesn’t promote on Francesa, does it really make a sound? Fuggetaboutit.

He then stumbled through reading what the Copa America actually is and what it entails, with an overly forced exasperated tone just to prove how frustrated he is with Sports Illustrated. Shame on them! Oh, and in this part he calls FIFA “Fie-fuh,” confuses the Olympics with an actual team that’s playing, and thinks it will be played in France. Yawn. Let’s wrap this up.

To spend 12 pages in SI on that? I mean, listen, I understand there are people here who love soccer, and they’ll be glued to it, and watch it on TV, which I understand, but man, how is that going to be part of mainstream America? I don’t get it.

You know, I don’t get it either. We should all just go home. Go home everyone! Fun’s over, we’ve been found out.

I left out the part where he calls Sports Illustrated “a sad reminder of the of a different world.” Ironic considering who it’s coming from.

For the record, callers lit Francesa up after this, so some justice was served. If you can’t get enough of the Francesa soccer shenanigans, check out this MLS read he attempts to get through, which takes him two and a half minutes and our hero realizes that NYCFC doesn’t have a “nickname” and that David Villa is pronounced like Pancho Villa. Stuff of legends.