Adidas has gone next level with its latest Paul Pogba advertisement.
Next level, or Talking Heads’ “Once In a Lifetime” video meets Kanye West’s “Power” (meets Tim and Eric).
The ad is extra pertinent as we wait to hear whether Pogba’s seemingly inevitable move away from Juventus for a record fee.
[ MORE: Transfer rumor roundup ]
Entitled “BLAH BLAH BLAH”, the advertisement features Diego Costa, Manuel Neuer, Thomas Muller, Jose Mourinho, Marcelo and others.
For me, the video is as instantly memorable as the “Take It To The Next Level” ad that shows a player going from Sunday league to superstar while Eagles of Death Metal’s “Don’t Speak” plays.
On another day, we can have a discussion on whether the Heidecker/Wareheim collective that brought us “Awesome Show” on Adult Swim is the most influential advertising inspiration in years.