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Cause “it’s (expletive) Rome”: Pallotta on why AS Roma, American soccer, USWNT

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On the fourth anniversary of his installation as president of AS Roma, Jim Pallotta remains as fired up about the project as ever.

The American executive, 58, has a plan to lift Roma into the Top Ten clubs in Europe once i Lupi finally move into their own stadium, finding a critical stream of revenue.

He’s navigated the skepticism of Italian fans to raise Roma’s profile while pushing Serie A in progressive directions, implementing the lessons from a life as one of the world’s top hedge fund managers into the game of world football.

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In an exclusive interview with ProSoccerTalk, Pallotta discusses all of that as well as $100 million transfers, the USWNT’s pay rate, the future of soccer in America, and what he’s learned from the Premier League.

PST: It’s been interesting to monitor your acceptance by Roma’s faithful. You definitely knew that it would be a challenge as an American owner of a massive European club, but was it as challenging as you expected?

Jim Pallotta: “Way more. And it still is challenging, frankly. It’s just a very different sport in Europe, as you know, in how things are done than being a partner in the Celtics or any other sport in the U.S.

“At the end of the day it’s rewarding but some things we’ve done pretty well, some things we’ve made mistakes on, some things we’re doing resets on. Net-net, from the outside, most people would think we’re doing a really good job but I don’t have a lot of patience. I tend to dwell on the mistakes and the things that we still have to do than any of the things we’ve done that’ve been successful. It’s the way I managed hedge fund money for 25 years. I could have five stocks having a great day and one that wasn’t and I’d be p***** at myself.

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CAMBRIDGE, MA - JULY 27: Juan Manuel Iturbe #7 of AS Roma celebrates a goal with Edin Dzeko #9 during a friendly match against the Boston Bolts at Ohiri Field on July 27, 2016 in Cambridge, Massachusetts. (Photo by Mike Lawrie/Getty Images)
(Photo by Mike Lawrie/Getty Images)

“There are five or six levers that we haven’t even begun to pull in terms of the revenue side that gets us up there. We’re one of the top if not the fastest growing team in social media and digital media. We’re certainly leading the charge in terms of technology and things that we’re doing that no other club have done yet. We streamed a game live on Facebook, first team to that. Periscope, Twitter chats, Facebook chats, Medium and long format stories for our players and coaches. Using Google glasses and streaming it on YouTube and probably a dozen other things. We’re doing a lot of interesting stuff but we’ve got a long way to go, on merchandise, on stadium, on the entertainment district, I could go on and on, but the plan’s coming together.”

PST: Another way you’ve been out front is the devotion to analytics, something near and dear to your family as your son runs a company Tag that’s helped the club along.

JP: “We had an investment in his company Tag, but it’s one we use once in a while. We’ve built-in our own internal data analytics, both in Rome and Boston. We have some pretty sophisticated stuff that we’ve built on players, on performance on training. We just hired a couple more senior, not really data scientists, but higher end professors from a couple of schools where we respect what they’ve done.”

PST: Last year at BlazerCon, Roma execs discussed how Serie A would learn from the success of the Premier League. What have you taken from the PL?

JP: “What they do well, the Premier League, is the league is run well as a league. First and foremost they figured it out a dozen years ago or so. They run it well, more in line with U.S. leagues. Not quite the same but it’s 100 times better at the league level. That’s changing at the league level in Serie A and La Liga. It just has to.

It’s stupid that we don’t take advantage of the fan base that we have around the world.

“On the domestic TV front, Serie A has a really good TV deal. It’s the international one that’s not been a good one and La Liga just went up to $600 million and that’s way below the Premier League. There’s a massive opportunity in the next 10 years, let’s say, in Serie A, for the league TV rights to go up 10 times.”

PST: Roma isn’t waiting on the league, though. Your branding and marketing has been aggressive, and you have the advantage of having a unique and memorable color scheme and logo.

JP: “I’ll give you an example. There’ve been some studies that say the Roma colors are the most recognized colors in football in the world. Our designs we’ve been doing with Nike, we’ve been getting votes as one of the Top 100 uniforms. Copa 90 yesterday voted our away uniform the No. 1 uniform this year. I made us put on that wolf logo versus Romulus and Remus and people were going crazy. When I walk around a lot in the United States, if I’m playing golf and wearing a baseball hat, I’m either wearing a Roma hat with the colors or the one with just the wolf and everybody asks me, ‘What is that? The wolf head?’

A couple of years ago, I was asked why we looked at (investing in) Roma. I started talking about it and after a couple of minutes I said I could go on for 30 minutes but at the end of the day, it’s f****** Rome.”

PST: So I grew up a Celtics fan. We have that in common, but in Buffalo we learned to hate (Boston Bruins forward) Cam Neely, though I secretly loved him as a hard-nosed, nasty, but skilled player. Not necessarily the guy you expect to be on the board of AS Roma. What were you looking for in leadership when it comes to Roma’s board of directors?

JP: “The whole thing of putting the board together is people who could help us as opposed to getting a big name on there. Cam’s (pictured below) a good friend of mine for a long period of time, president of the Bruins, so he brings the sport side of it. Charlotte Beers is the original Madwoman and is great in terms of how we think about marketing and branding. Stanley Gold ran the Disney family, has a lot of experience in real estate and branding. John Galantic is the COO of Chanel. As we branch out our licensing business, John will be really helpful. The board has been put together with that thought in mind, versus just putting names on a board.”

TORONTO - NOVEMBER 7: Cam Neely, the newest inductee into the Hockey Hall of Fame, at his induction photo opportunity on November 7, 2005 in Toronto, Ontario, Canada. (Photo by Bruce Bennett/Getty Images)
(Photo by Bruce Bennett/Getty Images)

PST: Let’s take a dive into American soccer. What’re your impressions of the game here?

JP: “You can split it up a whole bunch of different ways. The women’s program obviously has done a hell of a job in terms of how competitive they are.

I think the women should get paid more. I see the issue that they have and there’s no doubt in mind that they are all underpaid. By a wide margin, frankly.

“When I look at the youth program, they are getting better and better, and one of my guys Alex Zecca in the last 2 years has probably put together the best academy program of any European football team in the United States. We have 10 major academies, with weekly detailed programs that they all follow. We have coaches coming over looking for kids that we can bring back in Rome. Last week in Harvard we had four days of a number of kids coming in from around the country, and I think there are four kids we are bringing back to Rome to work and tryout. Kids from 12 years old up to 18. We kinda believe that we’re going to get a good look at a lot of the best kids in the U.S. that eventually can play in Europe. Those who are the best will because of the disparity of money and play today is just so different.

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“I think Don Garber has done a spectacular job with the MLS, but I don’t know how far it goes with European football. When I talk to a number of people who are owners, or looking to be owners — and I’ve looked myself too — it’s difficult to see how the monetary side of it closes, even in 5-10 years. In Europe, I think it actually widens.

“The TV contracts are just getting bigger and bigger versus the U.S. The ratings where they are, unless they move up a lot, and they aren’t going up because there are so many games being shown of European football. How many games are you going to watch? They’ve done a spectacular jobs building nice stadiums like in Kansas City, and you have a great local crowd, whether it’s Seattle, Portland or Kansas City, but it’s more localized versus global or even national. They’ve done a great job, but the numbers are gonna speak for themselves and we’ll see.”

PST: And beyond the TV numbers?

JP: “When the sponsorship deals for individual teams, or the merchandise sales, the TV contracts, or a stadium with 54,000 versus 22,000. Or if I have an entertainment complex that is a significant revenue driver, how do you get MLS teams to compete monetarily with European teams.

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“Just look at what Barcelona, Man Utd, and Real Madrid are bringing in. And we haven’t even touched the surface on TV deals with South America, which I think is going to take a while, Asia, which is massive potential, India, which everybody forgets is another 1.2 or 1.3 billion people and they want to make football huge, and Africa which a lot of great players are from. You haven’t really scratched the surface on transmissions to games in America. When you throw in another multi billions of people watching the games, there’s a lot of revenue potential, still in football.”

PST: When I spoke with Coach Spalletti last week, he spoke of having to sell a $100 million player because you could buy 2-3 very good players with that. It struck me that even a few years ago, we’d be saying 5-6 players. It’s not surprising that transfers have gotten this far, but what’s your take from a high level?

JP: “There are clearly some clubs that have decided that spending is okay with them in large amounts. In the case of Juventus, it looks like they’ll sell Pogba. Net-net, a neutral trade. I don’t think Juventus would’ve spent that much on a striker if they didn’t have Pogba behind it. Some teams have done a good job of putting together a really good team without spending stupid amounts of money.

Obviously Leicester struck lightning last year, but if you look at even Atletico Madrid being in the UCL final two of the last three years and their revenues are about 160-70 million Euros, or Sevilla and see how well they’ve done. That’s what we’re trying to build in our academy program.

“We won the scudetto in the U-18. I went and saw our 9 and 10 year olds and I was blown away at their potential. They are playing Barca-type passing styles at 9 and 10. The real goal is to build out a good internal program on one side to find a number of 16, 17 and 18 year olds who can play with you. And we’re spending a lot more time in building our data capabilities and our relationships on finding these players young here and a bunch of other places. Not just on the data side, but people with 30 years of football experience.

ROME, ITALY - DECEMBER 20: Umar Sadiq (C) with his teammates of AS Roma celebrates after scoring the team's second goal during the Serie A match between AS Roma and Genoa CFC at Stadio Olimpico on December 20, 2015 in Rome, Italy. (Photo by Paolo Bruno/Getty Images)
(Photo by Paolo Bruno/Getty Images)

“Look at this year’s team, we’ve got Umar Sadiq (above center) and Ezequiel Ponce who are 19-year-olds. We’ve got an 20-year-old from Senegal (Moustapha Seck) who we think is gonna be unbelievable. We’ve got an 18-year-old right back (Abdullahi Nura) that unfortunately tore his knee up a little but in a year or two has a big career. We have a 22-year-old Federico Ricci that’s gonna get time at right forward, Leandro Paredes who we loaned out and now will fight Daniele De Rossi for starting time. Gerson who we took from Brazil, at 19 looks really good. You have to have that combination of experience, both externally and internally, and you’ll have some players who would be worth a lot.

But I’d like to see teams in tact like the old Celtics in the 60s or the Bird years. It’s just not that easy to do anymore. That’s what we’re trying to do. It takes more time than I would like it to, but it’s happening.

Roma opens its 2016-17 Serie A campaign on Aug. 21 at home to Udinese, and will join the UEFA Champions League playoff round on Aug. 16 or 17.

Americans Abroad: Chandler earns start after lengthy absence; McKennie leaves injured

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On a relatively quiet weekend for Americans abroad, Timothy Chandler started for Eintracht Frankfurt for the first time since mid-September.

In England, Christian Pulisic made another start for Chelsea, while Lynden Gooch returned to action with Sunderland after a few months of inactivity.

But while some came back from inactivity, Weston McKennie was stretched off the field on Sunday after landing on his shoulder in Schalke’s 1-0 win over Frankfurt.

Here is a list of several other USMNT affiliates making a name for themselves (or not) abroad this weekend.

Premier League

Christian Pulisic, Chelsea — Pulisic started and played 65 minutes in Chelsea’s 1-0 loss to Bournemouth on Saturday. The attacker failed to record a single shot.

DeAndre Yedlin, Newcastle — The fullback watched the Magpies’ 1-0 loss to Burnley from the bench on Saturday.

EFL Championship

Antonee Robinson, Wigan Athletic — Robinson continues to rack up the minutes at Wigan. The young left back started and played the full 90 minutes as Wigan picked up a point against struggling Huddersfield Town on Saturday.

Matt Miazga, Reading (loan from Chelsea) — The 24-year-old didn’t dress in Reading’s 0-0 draw with Stoke City.

Eric Lichaj, Hull City — The Tigers captain started and played the full 90 minutes in Hull City’s 2-2 draw with Charlton Athletic on Friday.

Geoff Cameron, QPR — The 34-year-old defender started at centerback and played 67 minutes in QPR’s 5-3 loss to Barnsley.

Tim Ream, Fulham — Ream started and played 90 minutes in Fulham’s 1-1 draw at Sheffield Wednesday.

Cameron Carter-Vickers, Stoke City (loan Tottenham Hotspur) — Like Miazga, Carter-Vickers, too, was absent during Saturday’s bout.

Duane Holmes, Derby County — Holmes started and played 88 minutes in Derby’s 1-0 loss to Millwall.

EFL League One

Lynden Gooch, Sunderland – Gooch came off the bench and played 18 minutes in Sunderland’s 1-1 draw with Blackpool – the first minutes for the Californian since mid-October.

Bundesliga

Weston McKennie, Schalke —  13 minutes into the game on Sunday, McKennie was stretched off the field after he suffered an apparent shoulder injury.

Zack Steffen and Alfredo Morales, Fortuna Dusseldorf Despite making four saves, Steffen allowed three goals in Fortuna Dusseldorf’s 3-0 loss to RB Leipzig on Saturday. Morales did not dress.

Josh Sargent, Werder Bremen  Sargent is out with an injury for the remainder of the calendar year.

Tyler Adams, RB Leipzig — Adams didn’t dress for RB Leipzig.

Fabian Johnson, Borussia Mönchengladbach — Johnson didn’t dress for Borussia Monchengladbach.

Timmy Chandler, Eintracht Frankfurt — The veteran defender started and played 90 minutes for the first time since mid-September.

2. Bundesliga

Julian Green, Greuther Furth – The 24-year-old midfielder is out with an injury.

Bobby Wood, Hamburg – Wood dressed but didn’t play in Hamburg’s 1-1 draw on Sunday.

Eredivisie

Sergino Dest, Ajax — Dest didn’t dress for Ajax on Sunday.

Haji Wright, VVV-Venlo — The 21-year-old striker started and played 45 minutes in VVV Venlo’s 2-1 loss to PEC Zwolle.

Desevio Payne, FC Emmen — The U-23 MNT fullback didn’t dress for FC Emmen on Sunday.

Ligue 1

Timothy Weah, Lille — Weah didn’t dress for Lille on Friday.

Theoson Jordan-Siebatcheu, Rennes — Siebatcheu didn’t dress for Rennes on Sunday.

Honorable mentions:

Giovanni Reyna, Borussia Dortmund U-19 —  Reyna’s praiseworthy campaign in Germany continues, scoring a goal in Borussia Dortmund’s 6-1 win over Alemannia Aachen on Sunday.

Georgetown wins NCAA title by beating Virginia on penalty kick

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CARY, N.C. — Georgetown goalkeeper Tomas Romero stopped Virginia’s Axel Gunnarsson in the seventh round of penalty kicks to give the Hoyas their first NCAA men’s soccer championship Sunday night.

The teams fought through two scoreless 10-minute overtime periods after finishing regulation tied at 3, leaving penalty kicks to decide the game. Both teams made their first six penalty kicks, and Aidan Rocha made the seventh for Georgetown, forcing Gunnarsson to attempt to match it.

Romero moved to his right to thwart the shot and give the Hoyas (20-1-3) the victory.

Derek Dodson, Paul Rothrock and Daniel Wu scored in regulation for the Hoyas.

Virginia (21-2-1) countered with goals by Joe Bell, Daniel Steedman and Daryl Dike.

Georgetown appeared on the verge of winning regulation when Dodson broke a 2-2 tie with 9:37 left in the second half. But Dike forced overtime when he booted a rebound of his own miss into the top of the net with 4:58 remaining in regulation.

Virginia was bidding for its eighth national championship and third since 2009. Georgetown was playing in its second NCAA final.It lost 1-0 to Indiana in the 2012 championship game.

Mexicans Abroad: Jimenez registers assist in Wolves loss, praised by Liverpool’s Klopp

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In an underwhelming slow weekend for Mexicans abroad, only Raul Jimenez (and Omar Govea) managed to make the headlines, but not necessarily for his assist to Adama Traore in Wolverhampton Wanderers’ 2-1 loss to Tottenham on Sunday.

The 28-year-old forward, who has been on a serious scoring run this season with Wolves, was praised by Liverpool manager, Jurgen Klopp, who was asked about Mexican soccer ahead of the Reds’ match against Monterrey in the semifinal of the FIFA World Cup of Clubs.

“There are several players from Mexico,” he says “but Raul Jimenez is an impressive Mexican soccer ambassador, really good. I’m sure they (Mexico) have a strong league, but it’s not easy to see it here, so I don’t know much.”

Here is a list of several other Mexico national team affiliates making a name for themselves (or not) outside of Mexico this weekend.


Premier League

Raul Jimenez, Wolverhampton Wanderers —  Despite Tottenham snapping Wolves’ 12-game unbeaten streak in league play, Jimenez continued his fine run of generating goals. In the 67th minute, the forward assisted Traore for the home side’s first and only goal of the night.

La Liga

Javier “Chicharito” Hernandez, Sevilla — Chicharito came on for Luuk De Jong in the 59th minute in Sevilla’s 2-1 loss to Villarreal on Sunday. The forward completed all of his passes (four) and had a shot blocked.

Hector Herrera, Atletico Madrid — Herrera played the final 27 minutes of Atletico’s 2-0 win over Osasuna on Saturday.

Andres Guardado, Real Betis —  Due to a suspension, Guardado was not called up to feature in Betis’ 18.

Diego Lainez, Real Betis — The 19-year-old took the field in the 52nd minute in Betis’ 2-2 draw against Espanyol.

Nestor Araujo, Celta Vigo — Araujo started and played every minute in Celta’s 2-2 with Mallorca. The defender recorded three clearances, one blocked shot and three interceptions. Celta remain as possible relegation candidates.

Serie A

Hirving “Chucky” Lozano, Napoli —  Lozano’s time at Napoli under Gennaro Gattuso didn’t have the firework start many were hoping for. Instead, the frenetic winger started on the bench and played only 11 minutes in Napoli’s last-minute 2-1 loss to Parma on Saturday.

Eredivisie

Erick Gutierrez, PSV Eindhoven — Gutierrez started and played all 90 minutes in PSV’s 3-1 loss to Feyenoord on Sunday. The midfielder completed 89 percent of his passes, recorded one key pass and one shot on target.

Edson Alvarez, Ajax —  It’s been an up-and-down experience for Alvarez at Ajax thus far. Completing 93 percent of his passes and winning 80 percent of his ground duels, his performance on Sunday was a high for the midfielder, despite his team’s 1-0 loss to AZ.

Primeira Liga

Jesus “Tecatito” Corona, FC Porto — Tecatito and Porto host Tondela on Monday.

Jupiler Pro League

Omar Govea, Zulte Waregem — Govea shined on Sunday in Belgium, bagging a brace in Zulte’s 5-1 thumping of Sint Truidense VV.

Elsewhere around the globe:

Pedro Arce, Panionios – Arce played 70 minutes in Panionios’ 2-1 loss to Volos on Sunday.

Gerardo Ramirez Alonso, Roda JC – Ramirez Alonso dressed but didn’t take the field in Roda’s draw on Friday.

Serie A roundup: Ronaldo sets record with brace, Juventus top Serie A (video)

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Juventus’ routine win, which puts them level with leaders Inter Milan, highlights Sunday’s Serie A action.

 [ MORE: Serie A scores, schedule ]

Juventus 3-1 Udinese

Cristiano Ronaldo scored a brace as Juventus picked up its first win after dropping points in two consecutive Serie A outings.

With two goals – which easily could have been four if he had not struck the bar – the Portuguese made history in front of the home crowd, becoming the first player to record double digit goals in 15 consecutive seasons within Europe’s top-five leagues.

The storied attacker opened the floodgates in the ninth minute, when a softly deflected ball landed in front of the same right foot that belted the ball past Udinese’s man between the sticks.

It wouldn’t take long for Ronaldo to record his second of the night.

In the 37th minute, one of the 34-year-old’s best techniques made scoring a possibility: positioning. Keeping track of the defender marking him and Udinese’s backline, Ronaldo made a run forward, meeting a perfectly-placed ball from Gonzalo Higuain and striking it home. 

Before the first half came to an end, Leonardo Bonucci headed home the home side’s third of the night, putting the game out of reach. In consolation time, however, Udinese spoiled Gianluigi Buffon’s clean sheet as Ignacio Pussetto tap in inside the box found its way into the goal.

It’s a quick turnaround for Juventus as they travels to Sampdoria midweek, while Udinese host Cagliari over the weekend.

Elsewhere

Verona 3-3 Torino

AC Milan 0-0 Sassuolo

Bologna 2-1 Atalanta

Roma 3-1 SPAL

Fiorentina 1-1 Inter Milan