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Cause “it’s (expletive) Rome”: Pallotta on why AS Roma, American soccer, USWNT


On the fourth anniversary of his installation as president of AS Roma, Jim Pallotta remains as fired up about the project as ever.

The American executive, 58, has a plan to lift Roma into the Top Ten clubs in Europe once i Lupi finally move into their own stadium, finding a critical stream of revenue.

He’s navigated the skepticism of Italian fans to raise Roma’s profile while pushing Serie A in progressive directions, implementing the lessons from a life as one of the world’s top hedge fund managers into the game of world football.

[ MORE: Danny Williams eyes the Premier League ]

In an exclusive interview with ProSoccerTalk, Pallotta discusses all of that as well as $100 million transfers, the USWNT’s pay rate, the future of soccer in America, and what he’s learned from the Premier League.

PST: It’s been interesting to monitor your acceptance by Roma’s faithful. You definitely knew that it would be a challenge as an American owner of a massive European club, but was it as challenging as you expected?

Jim Pallotta: “Way more. And it still is challenging, frankly. It’s just a very different sport in Europe, as you know, in how things are done than being a partner in the Celtics or any other sport in the U.S.

“At the end of the day it’s rewarding but some things we’ve done pretty well, some things we’ve made mistakes on, some things we’re doing resets on. Net-net, from the outside, most people would think we’re doing a really good job but I don’t have a lot of patience. I tend to dwell on the mistakes and the things that we still have to do than any of the things we’ve done that’ve been successful. It’s the way I managed hedge fund money for 25 years. I could have five stocks having a great day and one that wasn’t and I’d be p***** at myself.

[ MORE: Fonte to Man United?

CAMBRIDGE, MA - JULY 27: Juan Manuel Iturbe #7 of AS Roma celebrates a goal with Edin Dzeko #9 during a friendly match against the Boston Bolts at Ohiri Field on July 27, 2016 in Cambridge, Massachusetts. (Photo by Mike Lawrie/Getty Images)
(Photo by Mike Lawrie/Getty Images)

“There are five or six levers that we haven’t even begun to pull in terms of the revenue side that gets us up there. We’re one of the top if not the fastest growing team in social media and digital media. We’re certainly leading the charge in terms of technology and things that we’re doing that no other club have done yet. We streamed a game live on Facebook, first team to that. Periscope, Twitter chats, Facebook chats, Medium and long format stories for our players and coaches. Using Google glasses and streaming it on YouTube and probably a dozen other things. We’re doing a lot of interesting stuff but we’ve got a long way to go, on merchandise, on stadium, on the entertainment district, I could go on and on, but the plan’s coming together.”

PST: Another way you’ve been out front is the devotion to analytics, something near and dear to your family as your son runs a company Tag that’s helped the club along.

JP: “We had an investment in his company Tag, but it’s one we use once in a while. We’ve built-in our own internal data analytics, both in Rome and Boston. We have some pretty sophisticated stuff that we’ve built on players, on performance on training. We just hired a couple more senior, not really data scientists, but higher end professors from a couple of schools where we respect what they’ve done.”

PST: Last year at BlazerCon, Roma execs discussed how Serie A would learn from the success of the Premier League. What have you taken from the PL?

JP: “What they do well, the Premier League, is the league is run well as a league. First and foremost they figured it out a dozen years ago or so. They run it well, more in line with U.S. leagues. Not quite the same but it’s 100 times better at the league level. That’s changing at the league level in Serie A and La Liga. It just has to.

It’s stupid that we don’t take advantage of the fan base that we have around the world.

“On the domestic TV front, Serie A has a really good TV deal. It’s the international one that’s not been a good one and La Liga just went up to $600 million and that’s way below the Premier League. There’s a massive opportunity in the next 10 years, let’s say, in Serie A, for the league TV rights to go up 10 times.”

PST: Roma isn’t waiting on the league, though. Your branding and marketing has been aggressive, and you have the advantage of having a unique and memorable color scheme and logo.

JP: “I’ll give you an example. There’ve been some studies that say the Roma colors are the most recognized colors in football in the world. Our designs we’ve been doing with Nike, we’ve been getting votes as one of the Top 100 uniforms. Copa 90 yesterday voted our away uniform the No. 1 uniform this year. I made us put on that wolf logo versus Romulus and Remus and people were going crazy. When I walk around a lot in the United States, if I’m playing golf and wearing a baseball hat, I’m either wearing a Roma hat with the colors or the one with just the wolf and everybody asks me, ‘What is that? The wolf head?’

A couple of years ago, I was asked why we looked at (investing in) Roma. I started talking about it and after a couple of minutes I said I could go on for 30 minutes but at the end of the day, it’s f****** Rome.”

PST: So I grew up a Celtics fan. We have that in common, but in Buffalo we learned to hate (Boston Bruins forward) Cam Neely, though I secretly loved him as a hard-nosed, nasty, but skilled player. Not necessarily the guy you expect to be on the board of AS Roma. What were you looking for in leadership when it comes to Roma’s board of directors?

JP: “The whole thing of putting the board together is people who could help us as opposed to getting a big name on there. Cam’s (pictured below) a good friend of mine for a long period of time, president of the Bruins, so he brings the sport side of it. Charlotte Beers is the original Madwoman and is great in terms of how we think about marketing and branding. Stanley Gold ran the Disney family, has a lot of experience in real estate and branding. John Galantic is the COO of Chanel. As we branch out our licensing business, John will be really helpful. The board has been put together with that thought in mind, versus just putting names on a board.”

TORONTO - NOVEMBER 7: Cam Neely, the newest inductee into the Hockey Hall of Fame, at his induction photo opportunity on November 7, 2005 in Toronto, Ontario, Canada. (Photo by Bruce Bennett/Getty Images)
(Photo by Bruce Bennett/Getty Images)

PST: Let’s take a dive into American soccer. What’re your impressions of the game here?

JP: “You can split it up a whole bunch of different ways. The women’s program obviously has done a hell of a job in terms of how competitive they are.

I think the women should get paid more. I see the issue that they have and there’s no doubt in mind that they are all underpaid. By a wide margin, frankly.

“When I look at the youth program, they are getting better and better, and one of my guys Alex Zecca in the last 2 years has probably put together the best academy program of any European football team in the United States. We have 10 major academies, with weekly detailed programs that they all follow. We have coaches coming over looking for kids that we can bring back in Rome. Last week in Harvard we had four days of a number of kids coming in from around the country, and I think there are four kids we are bringing back to Rome to work and tryout. Kids from 12 years old up to 18. We kinda believe that we’re going to get a good look at a lot of the best kids in the U.S. that eventually can play in Europe. Those who are the best will because of the disparity of money and play today is just so different.

[ MORE: Bedoya headed to Philadelphia? ]

“I think Don Garber has done a spectacular job with the MLS, but I don’t know how far it goes with European football. When I talk to a number of people who are owners, or looking to be owners — and I’ve looked myself too — it’s difficult to see how the monetary side of it closes, even in 5-10 years. In Europe, I think it actually widens.

“The TV contracts are just getting bigger and bigger versus the U.S. The ratings where they are, unless they move up a lot, and they aren’t going up because there are so many games being shown of European football. How many games are you going to watch? They’ve done a spectacular jobs building nice stadiums like in Kansas City, and you have a great local crowd, whether it’s Seattle, Portland or Kansas City, but it’s more localized versus global or even national. They’ve done a great job, but the numbers are gonna speak for themselves and we’ll see.”

PST: And beyond the TV numbers?

JP: “When the sponsorship deals for individual teams, or the merchandise sales, the TV contracts, or a stadium with 54,000 versus 22,000. Or if I have an entertainment complex that is a significant revenue driver, how do you get MLS teams to compete monetarily with European teams.

[ MORE: Wolfsburg adds Blaszczykowski from BVB ]

“Just look at what Barcelona, Man Utd, and Real Madrid are bringing in. And we haven’t even touched the surface on TV deals with South America, which I think is going to take a while, Asia, which is massive potential, India, which everybody forgets is another 1.2 or 1.3 billion people and they want to make football huge, and Africa which a lot of great players are from. You haven’t really scratched the surface on transmissions to games in America. When you throw in another multi billions of people watching the games, there’s a lot of revenue potential, still in football.”

PST: When I spoke with Coach Spalletti last week, he spoke of having to sell a $100 million player because you could buy 2-3 very good players with that. It struck me that even a few years ago, we’d be saying 5-6 players. It’s not surprising that transfers have gotten this far, but what’s your take from a high level?

JP: “There are clearly some clubs that have decided that spending is okay with them in large amounts. In the case of Juventus, it looks like they’ll sell Pogba. Net-net, a neutral trade. I don’t think Juventus would’ve spent that much on a striker if they didn’t have Pogba behind it. Some teams have done a good job of putting together a really good team without spending stupid amounts of money.

Obviously Leicester struck lightning last year, but if you look at even Atletico Madrid being in the UCL final two of the last three years and their revenues are about 160-70 million Euros, or Sevilla and see how well they’ve done. That’s what we’re trying to build in our academy program.

“We won the scudetto in the U-18. I went and saw our 9 and 10 year olds and I was blown away at their potential. They are playing Barca-type passing styles at 9 and 10. The real goal is to build out a good internal program on one side to find a number of 16, 17 and 18 year olds who can play with you. And we’re spending a lot more time in building our data capabilities and our relationships on finding these players young here and a bunch of other places. Not just on the data side, but people with 30 years of football experience.

ROME, ITALY - DECEMBER 20: Umar Sadiq (C) with his teammates of AS Roma celebrates after scoring the team's second goal during the Serie A match between AS Roma and Genoa CFC at Stadio Olimpico on December 20, 2015 in Rome, Italy. (Photo by Paolo Bruno/Getty Images)
(Photo by Paolo Bruno/Getty Images)

“Look at this year’s team, we’ve got Umar Sadiq (above center) and Ezequiel Ponce who are 19-year-olds. We’ve got an 20-year-old from Senegal (Moustapha Seck) who we think is gonna be unbelievable. We’ve got an 18-year-old right back (Abdullahi Nura) that unfortunately tore his knee up a little but in a year or two has a big career. We have a 22-year-old Federico Ricci that’s gonna get time at right forward, Leandro Paredes who we loaned out and now will fight Daniele De Rossi for starting time. Gerson who we took from Brazil, at 19 looks really good. You have to have that combination of experience, both externally and internally, and you’ll have some players who would be worth a lot.

But I’d like to see teams in tact like the old Celtics in the 60s or the Bird years. It’s just not that easy to do anymore. That’s what we’re trying to do. It takes more time than I would like it to, but it’s happening.

Roma opens its 2016-17 Serie A campaign on Aug. 21 at home to Udinese, and will join the UEFA Champions League playoff round on Aug. 16 or 17.

Bournemouth appoints Jason Tindall as Eddie Howe replacement

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There were questions as to how Bournemouth would address finding a replacement forr an institution after Eddie Howe left the club following the Cherries’ relegation from the Premier League.

Would Bournemouth go outside the box like they did with Howe the first time, hiring the 31-year-old following a stint as a player-coach and then youth coach at the club? Would they opt for a manager who’s led a club to Premier League promotion after relegation again? Or might it not be a big departure from the norm at all.

Meet the new boss. Familiar with the old boss.

[ MORE: Premier League announces VAR, subs rules ]

Bournemouth named Howe’s longtime No. 2, Alex Tindall, to lead the Cherries’ first ever bid to return to the Premier League following relegation.

Tindall is 14 days older than Howe and has assisted his former Bournemouth teammate since 2008: twice with the club and also during Howe’s year at Burnley.

:Given the success of the club over the last 12 years, with Eddie in charge and me by his side, I’m not going to come in and rip everything up and start again,” Howe said. “I would be a fool to do that. But I’m my own person with my own ideas and I will be looking to implement them as soon as we get back on the training ground.

“I know the Championship is a very tough league but my aim is to get this club back into the Premier League at the first time of asking. This is a challenge that I feel I’m ready for and one I’m looking forward to.”

This is intriguing and exciting for a club like Bournemouth, still steeping its top-level tradition after an impressive five Premier League seasons including a finish as high as ninth.

What will be most interesting is to see if Tindall can have more success arranging the defense. A former striker, Tindall takes the reins of a club which allowed 67, 67, 61, 70, and 65 goals in their five PL seasons. The club was a bit unlucky this year, scoring just 40 and underperforming expected goals scored and conceded.

Champions League, Europa League: How to watch, odds, start time, predictions

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The UEFA Champions League and Europa League action has resumed and I’m going to reveal my predictions for this next round as well as the latest odds for Europe’s top two continental tournaments.

[ LIVE: Champions League scores

With Manchester City still in the Champions League and Manchester United and Wolves among the favorites to win the Europa League, there is a lot on the line for Premier League clubs in the coming weeks.

Just because the Premier League season is over, that doesn’t mean the action is over. Far from it. Both Manchester clubs are the bookmakers favorites to seal their respective European glory.

[ LIVE: Europa League scores ]

In the next few days the Europa League and Champions League quarterfinals will take place as the mini tournaments begin.

Man City beat Real Madrid 4-2 on aggregate, while Chelsea lost Bayern 7-1 on aggregate as they crashed out of the Champions League. Man United and Wolves are both in the quarterfinals and favored to go far.

Lisbon, Portugal will host the Champions League games from the quarterfinal stage onwards, while the Europa League games will be hosted around Germany.

Below is a look at my predictions, the odds for the games this week and how to watch and follow all of the fixtures in the USA.

How to watch, stream Champions League and Europa League

Dates: August 5-23
Location: Quarterfinals onwards in Lisbon/Germany
How to watch: CBS Sports
Live updates: UCL here at & Europa League here at

JPW’s Champions League predictions

Quarterfinals (August 12-15)
Wednesday, August 12: Atalanta 2-3 PSG
Thursday, August 13: RB Leipzig 1-2 Atletico Madrid
Friday, August 14: Barcelona 1-3 Bayern Munich
Saturday, August 15: Manchester City 3-1 Lyon

JPW’s Europa League predictions

Quarterfinals (August 10-11)
Monday, August 10: Inter Milan 2-1 Bayer Leverkusen
Monday, August 10: Manchester United 3-1 Copenhagen
Tuesday, August 11: Wolves 1-2 Sevilla
Tuesday, August 11: Shakhtar Donetsk 1-2 Basel

Champions League betting odds

Quarterfinals (August 12-15)

(+210) Atalanta v. PSG (+117). Tie: +275
(+225) RB Leipzig v. Atletico Madrid (+135). Tie: +220
(+235) Barcelona v. Bayern Munich (+115). Tie: +255
(-305) Manchester City v. Lyon (+750). Tie: +450

Outright winner
Manchester City (+220)
Bayern Munich (+325)
Paris Saint-Germain (+500)
Atletico Madrid (+800)
Barcelona (+800)
Atalanta (+1000)
RB Leipzig (+1700)
Lyon (+3500)

Europa League betting odds

Quarterfinals (August 10-11)
(+112) Inter Milan v. Bayer Leverkusen (+240). Tie: +250
(-385) Manchester United v. Copenhagen (+1000). Tie: +480
(+235) Wolves v. Sevilla (+120). Tie: +230
(-106) Shakhtar Donetsk v. Basel (+290). Tie: +255

Outright winner
Manchester United (+180)
Inter Milan (+325)
Sevilla (+500)
Bayer Leverkusen (+650)
Wolves (+700)
Shakhtar Donetsk (+1100)
Basel (+2500)
Copenhagen (+6000)

Barcelona reach 13th straight Champions League quarterfinal

Barcelona - Napoli
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Barcelona – Napoli saw Lionel Messi and Co., book the eighth and final place in the UEFA Champions League quarterfinals, by way of a 3-1 victory on the night (4-2 on aggregate) on Saturday.

[ MORE: Champions League predictions ]

It was, as it so often tends to be, Messi who shone brightest and stole the spotlight en route to Barca’s 13th straight Champions League quarterfinal appearance.

[ LIVE: Champions League schedule ]

Barca entered Saturday with the slimmest of advantages, knowing that a scoreless draw would see them through to the quarterfinals after grabbing a vital away goal in the first goal. Lyon knew that no matter what, they needed to score at least once or they would be out. That threat was reinforced, and strengthened, when Clement Lenglet headed the Blaugrana ahead in the 10th minute.

Messi slipped, Messi got back up, Messi slipped again, Messi got back up again, Messi rifled the ball inside the far post to score a(nother) fantastic solo goal and make it 2-0 (3-1) in the 23rd minute. It was only slightly more complicated than that for him (WATCH HERE). Messi put the ball in the back of the net again just a few minutes later, but the goal was taken off the board by way of a somewhat suspect handball decision upon video review.

Nonethless, that was just about that after Luis Suarez converted from the penalty spot early in first-half stoppage time. Messi won the penalty by sneaking around Kalidou Koulibaly and winning the ball in the blink of an eye, forcing the Senegalese center back to foul him on the edge of the box lest Messi walk in on goal for a virtual tap-in.

Lorenzo Insigne converted a penalty kick of his own a couple minutes later before the interval, but the threat level never peaked higher than a 2-out-of-10 for Barca.

Barca will face Bayern Munichin a sensationally mouth-watering, single-leg quarterfinal matchup next Friday.

3 things learned: Bayern Munich v. Chelsea

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Bayern Munich – Chelsea, leg no. 2, looked eerily similar to leg no. 1, played back in late February, with the lone exception being the lack of fans inside the Allianz Arena for Thursday’s dead rubber.

[ MORE: Champions League predictions ]

The eight-time Bundesliga champions were simply too good — and too healthy, by comparison — for Frank Lampard and the Blues to put up a reasonable fight from 3-0 down after the first leg. It was an unceremonious end to Lampard’s first season in charge at Chelsea, but a foregone conclusion before they boarded the plane back in London.

[ LIVE: Champions League schedule ]

With their 4-1 victory on the night (7-1 on aggregate), Bayern will face Barcelona in a sensationally mouth-watering quarterfinal matchup next Friday.

Here’s a look at what we learned from the Allianz Arena, as the I’s were dotted and the T’s were crossed in Bayern Munich – Chelsea.


Credit to Bayern for their ruthless efficiency and disinterest in letting the tie descend into drama and tension. Robert Lewandowski scored early (10th minute) and Ivan Perisic did the same in the 24th, bringing the aggregate score to 5-0 with 65 minutes left to play. With so many key players out injured, Chelsea had virtually zero chance of pulling off the impossible comeback prior to kickoff, and Hans-Dieter Flick’s side made sure to keep it that way from the opening whistle. Corentin Tolisso put the tie further out of reach late in the second half (76th), and Lewandowski duplicated his side’s three-goal advantage from the first leg not much later.


For all of the development of young players that Frank Lampard was able to realize this season — and for all of the big-money signings either already confirmed or heavily reported to be imminent this summer — Chelsea still have serious questions to answer with regard to their defense. The below highlight is but one small example in a season full of defensive blunders at missed assignments (you’ll find another one below in the next section). Cesar Azpilicueta remains solid, but he’ll turn 31 this month and probably only has another year or two left to function at the UCL level. Reece James and Fikayo Tomori still have some way to go in their development to be UCL-caliber players. The likes of Kurt Zouma, Antonio Rudiger and Andreas Christensen have all proven, time and again, they’re simply not at that level and probably never will be. All of that is to say, Chelsea need to execute a full-on rebuild of their defense this summer, or it might not matter how many goals they can score every game next season.


Pop quiz: When was the last time Bayern simply didn’t win a game, let alone lost one? The answer: Feb. 9 (19 games ago). And their last defeat? Dec. 7 (28 games). They won all nine of their Bundesliga games following the season’s restart, plus another two in the DFB-Pokal and now the second leg against Chelsea in the UCL. Of course, things will suddenly become far more tricky when 1) the likes of Barcelona and Man City factor into the equation in the quarterfinals and the semifinals, and 2) each round is decided over a single leg rather than the traditional home-and-away format of the Champions League. And still, Bayern have the look of serious Champions League contenders, if not favorites, based on their scintillating form dating back to the start of the calendar year.