Tata Martino on choosing Atlanta: Project “worth more than money”

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Paraguay.

Newell’s Old Boys.

Barcelona.

Argentina.

Atlanta United.

That’s the career path for new Atlanta boss Tata Martino, announced Wednesday as the first manager in United history.

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It’s a fascinating hire for the club and its league, Major League Soccer, as United prepares to debut in 2017.

And it’s also interesting on account of the coach. The 53-year-old Argentine remains in his prime, a three-time Copa America runner-up who was organizing Lionel Messi, Andres Iniesta, Xavi and company just three years ago.

Timothy Pratt filed a report on the hiring for the New York Times on Wednesday, one that speaks to Martino’s excitement at helping start a club from the ground up. The coach is excited to aid technical director and USMNT legend Carlos Bocanegra in guiding players from youth on up, similar to what Oscar Pareja has done at FC Dallas.

From NYTimes.com:

Martino underlined the importance of youth player development at his new club “based on how I became a player at Newell’s.” The club is known for grooming players, including a young Lionel Messi, who played for Martino with Barcelona and Argentina. “Working with the youth teams is fundamental for me, no matter where in the world I’m coaching,” he said.

“But the proposal they’re offering me — to install my style of play and build from the ground up — is worth more than money,” he said.

That’s the kinda hire that should be high-fived. Let’s see how it plays out.