Southampton’s days of selling over?

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Southampton are no longer a selling club. At least, not right now.

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Executive Director Les Reed told Sky Sports in the UK that Saints will not be selling Virgil Van Dijk or Cedric Soares this summer, despite constant reports linking the duo with a move away from St Mary’s.

Speaking about the “bold” decision to fire Claude Puel and hire Mauricio Pellegrino over the summer, the main decision maker at Southampton said he hoped hiring Argentine coach Pellegrino would bring “stability” to the club which has so often lost star names since returning to the PL in 2012.

Reed further reinforced Saints’ solid stance that no stars will depart this summer, starting with Van Dijk and Soares.

“None of those players are for sale. I can’t make it any plainer than that and that’s the way we mean to go forward,” Reed said. “We built this squad over some time and think we have a strong squad. We will fine-tune it but, other than that, we are looking forward to a very competitive season next year and we plan to go forward on that basis. There may be players that go on the basis it is the right thing for them and the club at that given time, but we don’t expect that to be wholesale and this is simply doing sound business in the transfer window.”

The main thing for teams like Southampton is that selling players will no longer significantly boost their financial power. After finishing in the top eight of the Premier League in each of the past four seasons, plus having long-term deals with Under Armour, Virgin Media and many other sponsors, they’re set up to try and compete with the PL’s elite, as are each team who have benefited from the huge financial deals the PL have enjoyed over the past few years.

Plus, they are still in negotiations with Chinese investors Lander Sports about majority ownership potentially switching from the Liebherr family to give them more funds to invest in their squad. Saints believe they are ready to kick on to the next stage and aren’t willing to give up any more of their gems.

ProSoccerTalk spoke with Saints chairman Ralph Krueger in May and he was pleased to see several of Saints’ current stars locked down to new contract — Van Dijk, Oriol Romeu, Ryan Bertrand, James Ward-Prowse and Fraser Forster all have new long-term deals — and insisted nobody needed to be sold. Saints have said this in the past but this time it feels a little different, and more serious.

After making princely sums for Sadio Mane, Adam Lallana, Dejan Lovren, Luke Shaw and Morgan Schneiderlin in the past, plus moving on Nathaniel Clyne, Victor Wanyama and Graziano Pelle who were entering the final year of their contracts for sizable fees, Saints have a reputation as being an easy target for the PL’s top six to buy from.

Yet, with Liverpool forced to apologize after their alleged illegal pursuit of Saints’ star man and captain Van Dijk earlier this month, it appears the South Coast club is getting serious about their best players not being unsettled and remaining at Southampton. Van Dijk’s transfer value is set to be north of $75 million, and it now appears that Southampton will turn down any offer for their classy Dutch center back. That’s a huge shift in club policy, with Saints labeled a selling club for much of their recent history as Alan Shearer, Theo Walcott, Gareth Bale and Alex Oxlade-Chamberlain are just a few of the star names who moved on from Saints in the past.

Whether or not this new policy can help them break through the glass-ceiling of sixth place (where they finished in 2015-16) and challenge regularly for a European spot remains to be seen, but after years of making big profits on their best players Southampton finally seem to be putting a halt to moving on stars consistently and replacing them with plenty of new gems each season.

That model has worked well for them financially, but last season’s regression — despite reaching the EFL Cup Final and having a Europa League campaign to negotiate they still finished eighth in the PL, but totaled 17 fewer points compared to their previous campaign — suggests they’re at a crucial point in their plans to become a regular contender to push into the top six.

Delivering Europa League action each season is the aim and Pellegrino will have a tough enough task to achieve that in his first season coaching in England.

That said, his task will be made much easier if Van Dijk, Soares and Co. do stick around as Southampton state they will.