Leeds United is a proud club.
But their fans aren’t so proud of their team right now.
The Yorkshire club — three times champions of England who have been outside of the Premier League since they were relegated in 2003-04 amid financial ruin — announced they have released a new club badge.
Citing “six months of research” and “10,000 people consulted” the club released the new logo which shows a headless figure with a white shirt on, holding their right arm up and having a clinched fist over their heart in the club salute. And that’s pretty much it.
Have a look for yourself below. Seriously. That’s their new badge.
There has been an overwhelmingly negative response to the new crest, with online petitions already having thousands of signatures to change the badge back to the previous design.
To me this all looks rather MLS 1.0.
It’s a bold design but a little lifeless and you can certainly understand why the vast majority of Leeds’ fans are more than a little underwhelmed.
Their badge previously featured the “White Rose of Yorkshire” within it, but that’s now gone as new owner Andrea Radrizzani, who bought Leeds outright in May 2017, is trying to give the Elland Road club a new identity and get away from its recent troubles of bouncing between the second and third tiers of English soccer.
Leeds are currently in 10th place in the Championship table, three points off the playoff spots as they battle to return to the PL.
Other clubs have since responded to Leeds’ new badge on social media. Warning: banter zone.