It has now been four days since Carlos Cordeiro was elected president of the United States Soccer Federation, and he’s changed absolutely nothing and stands as a monumental failure.
Jokes aside, it’s a challenge to find the right feeling for this new era of American soccer. The response to Cordeiro’s election was entirely predictable for two significant crowds.
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First, there is the disappointment that flowed freely from the fringes of the anti-establishment group, the bunch that generally wields #ProRelForUSA as a prime solution to the question of what’s kept our 20-year-old top flight club soccer league from taking a Louisville Slugger to all of the top talents at the Bernabeu and Old Trafford and sprinkling them between San Jose, Kansas City, New York City, Wichita, Buffalo, and Ismay, Montana.
Second, there’s the group of MLS-first honks and a legion of those who either directly benefit from the league or enjoy credit for its incredible growth. Their responses are largely a combination of exhaling and castigating the masses who wished to see monumental change on the voting floor. The people had their say, and they love chanting “I believe that we will win.” They are perhaps a bit easier to identify now that they will criticize both Bruce Arena and Sunil Gulati now that they’re positive they are no longer in charge.
But Sunday’s election wasn’t just one for the extremists. It was monitored with interest from people all over our world, magnified by the fact that Arena and Gulati’s USMNT failed to qualify for the World Cup out of the most forgiving confederational set-up this side of Oceania.
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The sheer number of texts or calls I received from both big time soccer fans and casual observers was almost equal, and people were ticked off: How did the United States not learn from their failure?
I wanted to give a proper reply, and not just shoot off some vitriol that has been sitting on top of my chest for months. Part of this was because I felt Cordeiro proffered more vision and personality than Carter, who I had assumed might dance to the crown. And I didn’t say it in the run-up to the election, because I was hoping for better, and I didn’t want to say it afterwards until I was 100 percent sure it was coming from a place of honesty.
SIDE NOTE NO. 1 — Before we go any further, all of this isn’t to say that Cordeiro won’t be a weapon of positive growth who leaves soccer to soccer people — he’s said all soccer hires will be recommended to him by soccer people — keeps the business on track, opens up youth soccer so parents don’t have to downgrade their vehicle to pay a “technical director’s” salary, separates MLS and SUM from U.S. Soccer, and makes it so tiny Ismay 16 SC can have the same opportunity to grow into a soccer giant as the New York Red Bulls. He’s come to the game armed with business acumen, and he may be willing to make some unorthodox moves that require “United Passions 2: This One Doesn’t Stink Because of Carlos.”
The feeling I had all along is this: Almost every voter in that room cares deeply about soccer, but almost every voter has also risen to their current position of influence due to the current system. Many have been involved in the game since the rise of the USMNT and USWNT programs. They’ve seen the massive growth of soccer in the United States over whichever period you choose, because it’s been moving upward since the early 1990s if not earlier. The idea of an admin outsider topping two establishment candidates was a lofty one (and we should applaud everyone who went after it, especially Wynalda and Martino for currying enough favor to make fear a legitimate feeling for those in power).
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Largely, my gut says the voters would’ve gladly welcomed Sunil Gulati back for another term if he just owned the USMNT failure with true humility (Oddly enough, had the Yanks not qualified for Russia with Klinsmann through a second cycle, he probably would’ve been altogether safe to make his next hire, but that’s another story).
He didn’t come close to handling the situation with any sense of even PR-induced responsibility, and when a federation is in tumult a lot of perceived condescension that may’ve been overlooked as eccentric or confident during the halcyon days just looks like uppity nonsense. Whether or not the emperor is actually naked, he sure appears so.
So who were the voters going to be drawn to? The handpicked successor, by all accounts Kathy Carter, didn’t seem likely to get the job done without appealing to voters with a modicum of change-driven authenticity. The upstarts, led by Eric Wynalda and Kyle Martino, may have ultimately appeared too similar to voters as former players with broadcasting acumen (For what it’s worth, NBC affiliation aside, Martino struck me as a potential winner from Day One of his candidacy while there is no denying the immense headway won by the relentless campaigning of Wynalda).
It would’ve taken the soccer campaigning equivalent of baseball’s perfect game for Steve Gans, Michael Winograd, or Paul Caligiuri to project into the top-tier, and Hope Solo’s troubled past was likely a non-starter (despite some exceptional work on the trail).
Hindsight being 20/20, is it any surprise that a man who was described as Sunil Gulati’s protege but clearly wasn’t in lockstep with the embattled boss was enough of a chance for the voters? The first vote saw Cordeiro emerge with a slim lead of Carter, and only Cordeiro and Martino gained in both the second and third ballot.
SIDE NOTE NO. 2 — Soccer Twitter has stirred in me what amounts to an occasional but very real paranoia about the establishment, and there was a part of me that harbored the following conspiracy theory: Carter’s low profile candidacy and the stories of Don Garber and Sunil Gulati courting voters for her was simply designed to get people comfortable with the idea of Cordeiro being establishment but not the establishment’s choice (It’s worth noting that this conspiracy theory does not require Cordeiro to be in the know if you want it to be extra nutty). At the right hour of any given day, I will fight you on behalf of this conspiracy theory. Most hours, though, I just laugh and make more coffee.
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Perhaps, as some have suggested, there would’ve been a better chance of a revolution if there were only one or two rivals to Carter or Cordeiro, but I don’t believe the election would’ve carried as much water with the soccer public without the controlled chaos caused by the nine person pool (a ninth candidate, Paul Lapointe, was eliminated from contention in late December).
But as I reflect on the tumult of the fall, the candidates announcements, their campaigning, and the election, it seems like it was always going to be Cordeiro. He declared his candidacy before Gulati announced he wouldn’t run, agreed to have a soccer committee recommend all hirings, and would have the establishment’s resume without carrying its recent failures.
If any change was going to come, it was going to come with a buffer of four years (and next time, can we please have presidential and VP tickets? Don’t you want to know right away who your president wants as his or her right hand man or woman?!? What if you were choosing between Carter-Cordeiro, Martino-Winograd, Gans-Solo, and Wynalda-Caligiuri?).
And when we’re breaking down the 2022 presidential election, Cordeiro is likely going to be carrying a USMNT World Cup berth and hosting duties for the 2026 World Cup. His staff and he have to know that the failure to qualify was a managerial blip on the radar, which means how U.S. Soccer treats youth soccer, the women’s game, and club ball over the next four years is going to make the difference. That’s the closest I’ll get to cup half-full.