Good news is hard to find at the Hawthorns these days.
West Bromwich Albion has three wins from 31 Premier League matches and sits 10 points back of safety, and presumed life in the Championship will begin with the club in unusual financial territory.
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Club chief executive Mark Jenkins says he can hardly believe what’s become of the Baggies, who didn’t sell any significant pieces this summer and invested more than $65 million in Oliver Burke, Jay Rodriguez, Ahmed Hegazi and others under Tony Pulis (who was fired this winter and replaced by Alan Pardew).
“We have wages, transfer and loan fees at record levels and yet find ourselves in this position,” said Jenkins.
“Clearly, it has not been as successful a season. There is going to be a significant loss in next year’s accounts, not to the level of profit recorded in these accounts of course, but it demonstrates how the board have used the resources – and a little bit more besides – investing in the squad and the infrastructure of the stadium. I’ll be honest, I’ve come back and I’m shocked at what I have found in some of the decisions that have been made.”
Sunderland is showing us how quickly a club can fall from grace, in danger of relegation for a second-straight season. Parachute payments should make that an anomaly, but as Newcastle showed last season, preparing for the battle ahead in the desperate world of the Championship is paramount. It looks like West Brom knows that.