bvb.de/en

Marketing Pulisic: Catching up with BVB director Carsten Cramer

Leave a comment

Borussia Dortmund is taking its talents to our shores this summer, and ProSoccerTalk had a chance to speak to the club on its efforts in America and back home in the Bundesliga.

[ MORE: Pulisic rips up Liverpool ]

Naturally, American fans are very interested in anything Christian Pulisic, and PST is very interested in how a club like BVB goes about marketing one of the first internationally recognizable U.S. teen stars (or at least the first of serious consequence since Landon Donovan).

Near hat tricks market themselves — Pulisic had two goals and played a huge part in the third as Loris Karius parried his shot right to Jacob Bruun Larsen — but there’s plenty more to our discussion with BVB marketing director Carsten Cramer.

ProSoccerTalk: BVB is a gigantic club with a huge fan base already here, but the growing interest of the American market is clearly ripe to become someone’s new favorite club. How do you balance the need to cater to both on a trip like this?

Carsten Cramer: “You described it well and with the right words. We know about the interest of Americans in football generally, and we also know that a club like Borussia Dortmund which is a little bit different from the other big clubs and seems to draw the attention of American people as well. If you know these two characteristics of the American market, it’s a kind of logical consequence that a club like Dortmund which has internationalization as very important for growth, makes a decision to come to the U.S. after traveling three years in a row to Asia. Christian Pulisic is one of the Top 11 in our team. Although we had a difficult season, he played a good one. He’s now 19. He’s at the right age to lead and run this team for the U.S. visit.”

PST: How would you compare traveling to the U.S. with Pulisic to heading to Japan with Shinji Kagawa?

CC: “It’s always good if you have a player from the market. They are definitely a door opener. It’s a kind of similar situation. Christian has become one of the superstars in American soccer and he made his first steps in football, so it might be a little bit different to Shinji Kagawa who had made his first steps in Japan.”

PST: We’re sure the club has seen a bump in interest from American audiences. Is there a way to measure the impact he’s had, especially as BVB battles for new fans?

CC: “We are a powerful club but we are definitely not comparable with the Real Madrids and Manchester Uniteds, so they are even bigger. But we do have very very attractive door opener, who makes it easier to meet people, especially the young generation. In the young generation, football has a higher relevance. If you have one of their generation wearing a black and yellow shirt, it gives us a deeper and more intense impact than without him. We analyze the digital reach, the followers when we present to the American public.

“It’s the frosting on the cake. The cake is always delicious if it’s a black and yellow one, but if you can taste the black and yellow one including Christian Pulisic, it’s an awesome cake.”

Donnerstag 19.07.2018, 1. Fussball – Bundesliga Saison 18/19 – BVB USA-2018 Reise 2, Chicago,
Borussia Dortmund. Credit: Alexander Isak (BVB),

PST: The black and yellow of Dortmund has a bit in common with the sports teams of Pittsburgh, where you’ll play this week. Does the club have a lot of say in where they play as part of the ICC?

CC: “For us it was important when we agreed in the ICC that we play in the more Eastern parts of the states. We started with LAFC for the opening of Banc of California Stadium. Then we said we don’t want to go to the West Coast again and if it would be possible we’d love to go to Chicago because of a big German community and many many Polish people.

“Chicago was naturally seeded, than Charlotte is attractive because there are many German business there. And then they offered Pittsburgh and we said that’s cool because there’s a side of parallelism between the city history of Pittsburgh and Dortmund. Both have an industrial background like steel and coal, and Pittsburgh has the black and yellow, and is not that far from where Christian’s from in Hershey.”

PST: You have another interesting international addition in Jadon Sancho, formerly from Manchester City. Correct me if I’m wrong, but there hasn’t been a British player on Dortmund for some time and it doesn’t happen a ton in the Bundesliga. What does that say?

CC: “He’s the first one from the island we took, but he’s one of many many young players who’s fully convinced that Dortmund is the right club for his stage of their career.

“The reputation we do have is we build stars, we never buy stars. We build them, we make them, we develop them. The education of young talented players is one of the core pieces of Borussia Dortmund.”

“It was not difficult to convince Jadon. After one year of playing for us, he saw he could trust us. He’s a very talented guy and he can commit that the step to Dortmund was the right one. He’s the first one from the UK, but he was one of many Europeans who see they have an opportunity to play for the club.”

PST: This may be a goofy question, but what’s the focus of your job domestically? It doesn’t seem like a historically-big Borussia Dortmund needs to do a ton to prop itself up in Germany, so what’s critical to the marketing of BVB?

CC: “First of all, our core business is football. Marketing is just an appendix. We have a very simple job. We have to clean the window. We have to put in the window what makes people want to open the door and come into the Dortmund store. We have nice talented attractive players. The only job we have is presenting Borussia Dortmund as authentic, as credible as possible. Then marketing is very easy. Don’t tell them an artificial story. Make the players touchable, accessible. Give the people the feeling that we are really interested, that there is no big distance between the supporters and us, and you may have seen when we arrived at the public terminal at the Chicago airport. That’s our marketing. The more people we can attract, the more hearts we can gain, the more successful our marketing activities have been.”

Pearson: ‘I was semi-retired’ before Watford came calling

Photo by Richard Heathcote/Getty Images
Leave a comment

Nigel Pearson had come to terms with the fact he would never again manage in the Premier League — or any league, perhaps — before Watford came calling out of sheer desperation last month.

[ MORE: Chelsea’s Lampard prepared to go without January signings ]

“I was semi-retired, more or less,” Pearson admitted on Friday. He had been out of work for nearly 10 months following an 18-month spell at Belgian side Leuven. That came on the heels of a disastrous five months at EFL Championship side Derby, where he compiled a win percentage of just 21.4 percent — quotes from the Guardian:

“I wouldn’t have been thinking it was possible, of course I wouldn’t. It really is a situation that’s come out of nothing. I was semi-retired, more or less.”

“I’ve been asked whether I was worried about getting a reputation as a ‘firefighter’ and it doesn’t bother me. If that’s how people want to look at it, fine. From my own perspective, coming into a situation like this, it’s just a good opportunity to work back in a league I didn’t think I’d be working in again. In terms of risk to my reputation or anything like that, I’m not bothered about those things. I wouldn’t have taken on the challenge if I didn’t think we had a realistic chance of succeeding.

“It’s just one of those situations where clearly there was a need for something different. So far it’s going OK. I’m pleased with how we’ve started to turn things around but I’m also experienced enough to know that it’s still going to be a tough job to maintain the standards we’ve set and push on again.”

Now at Watford, and back in the PL for the first time since 2015 (Leicester City), Pearson has guided the Hornets to four wins in his first seven games, including five straight without a defeat, and a 17th-place standing ahead of the weekend’s round of fixtures. When he took over, Watford sat 20th out of 20 teams with eight points from 15 games. Less than a month later, they sit a point outside the relegation zone with 22 to their name.

USWNT: Olympic qualifying roster minus five from World Cup team

Photo by Brad Smith/ISI Photos/Getty Images
Leave a comment

The United States’ roster for the upcoming CONCACAF Olympic qualifying tournament will look very similar to the one that won the Women’s World Cup in France, with notable exceptions.

Alex Morgan, Mallory Pugh, Allie Long, Morgan Brian and Tierna Davidson were on the title team but were left off the 20-player CONCACAF tournament roster announced Friday.

Morgan is expecting her first child with husband Servando Carrasco. Coach Vlatko Andonovski said that Davidson is still recovering from an ankle injury that sidelined her during January camp.

Pugh, a young forward who has shown promise, was one of the most surprising omissions. Andonovski said she has been invited to train with the team even though she didn’t make the roster.

“It was competitive and she did well,” Andonovski said. “But there were other players that I believe that performed better than Mal. Now, I just want to be clear that she is very good, very talented player and she performed well. She has a big future in front of her. So I’m really sure that if she keeps on developing going forward, she will be on this roster.”

The roster includes 18 players who were on the World Cup squad. Newcomers include midfielder Andi Sullivan and forward Lynn Williams.

Sullivan, a former standout at Stanford who plays for the Washington Spirit of the National Women’s Soccer League, has 13 appearances with the national team. Williams, who plays for reigning NWSL champion North Carolina, has made 21 appearances with the national team since 2016, scoring six goals.

Carli Lloyd, who will turn 38 before the Tokyo Games, is the oldest player on the roster. Lloyd scored three goals in the 2015 World Cup final against Japan, but last year in France started in just one game as she took on more of a reserve role.

Andonovski, who was named coach of the team last October after Jill Ellis stepped down, praised Lloyd’s work ethic and said that if she continues to play well, he sees “no reason for her not to be a starter.”

Andonovski said Megan Rapinoe, the Ballon d’Or winner who scored six goals in the World Cup, was also nursing minor injuries during January camp.

“In the end, the ones that I believe will give it the best chance to be successful, that will give us the best chance to win the games and qualify for the Olympics, are the ones that made the roster,” he said.

The United States opens qualifying on Jan. 28 in Houston with a match against Haiti. The top two finishers in the eight-team tournament’s two groups advance to the semifinals in Carson, California, on Feb. 7. The final is in Carson on Feb. 9.

Two berths in the Tokyo Games this summer are up for grabs. The United States has made the field for every Olympic tournament since women’s soccer was added to the Games in 1996 and has won four gold medals.

FULL USWNT ROSTER

Goalkeepers: Adrianna Franch (Portland Thorns), Ashlyn Harris (Orlando Pride), Alyssa Naeher (Chicago Red Stars).

Defenders: Abby Dahlkemper (North Carolina Courage), Crystal Dunn (North Carolina Courage), Ali Krieger (Orlando Pride), Kelley O’Hara (Utah Royals), Becky Sauerbrunn (Utah Royals), Emily Sonnett (Orlando Pride).

Midfielders: Julie Ertz (Chicago Red Stars), Lindsey Horan (Portland Thorns), Rose Lavelle (Washington Spirit), Samantha Mewis (North Carolina Courage), Andi Sullivan (Washington Spirit).

Forwards: Tobin Heath (Portland Thorns), Carli Lloyd (Sky Blue), Jessica McDonald (North Carolina Courage), Christen Press (Utah Royals), Megan Rapinoe (Reign), Lynn Williams (North Carolina Courage).

Bundesliga: Schalke spoils Gladbach’s chance to go top

Photo by TF-Images/Getty Images
Leave a comment

GELSENKIRCHEN, Germany (AP) Michael Gregoritsch scored one goal and set up another as Schalke dealt a blow to Borussia Monchengladbach’s Bundesliga title hopes in a 2-0 win on Friday.

In the Bundesliga’s first game of 2020 after the winter break, Gladbach’s defense was frequently overwhelmed by host Schalke’s rapid team moves, especially on the counterattack.

After a string of first-half saves by Gladbach goalkeeper Yann Sommer kept the score 0-0 at the break, Schalke scored twice early in the second half to secure the win.

Gregoritsch took the ball out to the left flank in the 48th minute, stretching the Gladbach defense and opening up space in the middle. He then passed for Suat Serdar to charge through the gap in Gladbach’s back line and score from the edge of the penalty area.

Ten minutes later it was Gregoritsch’s turn to score, finishing off a counterattack which ran almost the length of the field, with a lay-off pass from Benito Raman.

“We had trouble the whole game with Schalke’s movement. They put a lot of pressure on us and it was hard to play the ball out too. We gave them too much room,” Sommer said in televised comments. “We had chances in the first half when we could have scored a goal, but in general we were not good enough today.”

As well as his key role in attack, Gregoritsch also made a key intervention in defense, clearing Marcus Thuram’s header off the line in the 38th in what proved to be one of Gladbach’s best chances.

“When it works like this, it’s really great,” Gregoritsch said, crediting Schalke’s home crowd for the win. “We’re at home and we can hit the gas pedal a bit more with the 12th man here.”

Starting in goal for Schalke due to a suspension for first-choice Alexander Nubel, Markus Schubert made a good reaction stop to deny Gladbach’s Patrick Herrmann just before the break.

Gladbach stays two points behind leader Leipzig and can be overtaken by third-place Bayern Munich on Sunday if Bayern beats Hertha Berlin.

Gladbach was the surprise leader earlier in the season as its fans started to dream of a first German title since 1977, but it’s started to stall, having won just one of its last five games in all competitions.

Schalke moves up one place to fourth, overtaking its fierce rival Borussia Dortmund, which visits Augsburg on Saturday.

Chelsea’s Lampard prepared to go without January signings

Photo by Darren Walsh/Chelsea FC via Getty Images
Leave a comment

Frank Lampard is not only prepared for, but almost seems to prefer that, Chelsea make no new signings this month despite the club’s transfer ban being reduced to allow the Blues to sign players in January.

[ MORE: Report: Bruno Fernandes to Man United after Lisbon Derby ]

It’s not that Lampard believes he has the perfect squad, but he fears upsetting the balance and good vibes for a young group of players who have performed admirably thus far. Signing players for the sake of signing players would be “a knee-jerk reaction,” according to Lampard — quotes from the Guardian:

“I don’t want to comment on those deals because I think it’s easy with hindsight. … I think the idea of January being a time to buy players, it’s difficult for everybody: for players coming in — especially if they’re coming from a different league — for the club and for the settlement of the group. I think that’s why we have to think ultra-carefully.

“I don’t want to make some knee-jerk reaction to say: ‘Here’s my first big signing’ because we couldn’t sign anyone in the summer. No, I want to do the right thing for the club. That’s why if I do it I’ll try to consider all things. Hopefully it’s the best thing for us. Whether that’s more of a short-term option or a long-term option, we’ll also have to consider.”

As for potential outgoing players, West Ham United reportedly made a bid to take midfielder Ross Barkley on loan, but Chelsea rejected the offer and have no intention of letting the player leave Stamford Bridge this month.