AS Saint Etienne takes player announcement to new level

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A week after FC Nantes spoofed Fortnight in announcing a new signing, fellow French club AS Saint Etienne went a little more old school.

Saint Etienne announced the signing of Timothée Kolodziejczak via the board game Scrabble, somehow spelling out Kolodziejczak along with other French words for defensive traits, such as force, dominant, and a word to describe the announcement, “epic.”

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Kolodziejczak joins after a short spell with fellow Frenchman Andre-Pierre Gignac in Mexico with Tigres UANL. Let’s see which club takes player announcements to the next level.