MLS, Precourt unveil Austin FC name, crest

@MLS
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Major League Soccer is likely coming to Austin, and the Columbus Crew’s owners have released a name and logo for the team.

It’s not an awful logo by any means, with a decent color selection and the use of the”Texas Live Oak” tree, but it sure is hard to look past the tomfoolery used to (probably) tear a team from its fan base. It’s difficult to imagine a relocation being handled any worse.

[ RECAP: NYCFC 1-1 RBNY ]

Anyway, last week the Austin City Council approved Crew owner Anthony Precourt’s plans to build a stadium in Texas, and now Precourt Sports Ventures is bringing the goods on what goods it’ll be bringing south.

@MLS2ATX also released an explainer for the badge, including that the color is “Bright Verde,” which is English and Spanish for bright green. It’s a little like Seattle’s “Rave Green” except rave is English for rave.

Here’s how the Major League Soccer web site phrased the current situation between the Crew, Precourt, and Austin. It’s… awkward (and how could it not be. There’s reason to feel empathy for the writer).

PSV, which currently operates Columbus Crew SC, is exploring options to bring an MLS club to Austin.

“Given the historical and ongoing market challenges, Precourt Sports Ventures must prepare for every potential scenario for the Club in 2019 and beyond,” PSV said in a statement. “Should Austin be granted the requisite approvals ahead of the 2019 season, it will be imperative to launch with momentum and a presence to ensure the long-term sustainability and viability of the Club. Normal business operations shall continue in Columbus for the balance of the 2018 season where winning an MLS Cup remains the objective.”

The Austin Statesman also pointed out that the names Austin FC and Austin Athletic are owned by Major League Soccer, and that it was registered in August 2017.

Another group of people to feel empathy for might be Austin soccer fans, who are probably really excited about their new team and fancy new digs, but not at the expense of another club.