Atlanta United sits atop Forbes’ list of most valuable MLS franchises

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Atlanta United came up just short of the Supporters’ Shield, but it’s off-the-field success is No. 1 with a bullet.

Giving high marks to attendance and merchandise sales, Forbes places the Five Stripes atop its list of the most valuable franchises in Major League Soccer.

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United sits first, with a valuation of $330 million. Both Atlanta and the second place Galaxy have valuations ahead of the two-least valuable teams combined (Columbus and Colorado). And the Five Stripes are worth twice the individual values of those teams and Vancouver. Full list here, from Forbes.com:

“Last season, average home-game attendance was 48,200, and this year the team is drawing over 50,000 fans per game. In just two seasons Atlanta has already laid claim to the league’s eight best-attended games ever, and nine of the top eleven.”

The margins are fine, relatively speaking, with Atlanta’s advantage over second place LA Galaxy by $10 million. Seattle is third at $310m, with newcomers LAFC at $305m, and Toronto FC at $290m.