How much do Newcastle United supporters dislike their owner Mike Ashley right now?
Enough that this report is likely to condemn many to hoping their favorite club in the world is in the Bottom 3 come Christmas.
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The Chronicle’s Mark Douglas speculates that Ashley will lower his asking price for the club if it is in a relegation fight come December — something that looks certain after the Steve Bruce-led Magpies got bossed around by promoted Norwich City.
“It wouldn’t surprise me if we hear more in December because there are still people sniffing around that football club and if the team are in the bottom three, there’ll be people thinking they can get a bargain out of Mike Ashley again. … He will probably more open to listening to lower offers in January and December which is what happened last December. He was basically saying ‘take it off my hands, you now have to take the risk’'”
This is notable for two reasons. First: the social experiment of wondering how many fans could see themselves rooting for their team to take a major and perilous back step just to see the back of a man they perceive is at the root of their failures (and that perception is widespread in this case).
But second, we can see if this rumor comes true because it’s difficult to imagine Newcastle as comfortably mid table by Christmas.
Fan protests and anger are nothing new, but here’s an effort to show how wobbly Ashley’s reputation is on Tyneside: Fans have taken to selling a black and white striped shirt with player name and number but no sponsor just so they can have a Newcastle jersey that doesn’t put money into Ashley’s pockets. And this is after he broke the club’s transfer record twice in one year.
If we’ve learned anything from the past few seasons, though, it’s that boycotts and anger will spur Ashley into insisting that he’s willing to sell and just conveniently enough it will be before the January transfer window. He “won’t be able to buy any players” with the takeover in play, and talks will hit a wall come late January, when they’ll loan a couple young players from Top Six sides.
Yes he spent significant money on Joelinton, Allen Saint-Maximin, and others this summer, but one decent window doesn’t make a culture. Count us amongst the skeptical, for now.