St. Louis MLS logo, name: World, meet St. Louis City SC. St. Louis City SC, meet the world.
Major League Soccer’s
674th 29th expansion franchise unveiled the name and crest under which they will enter the league in 2023. St. Louis City was originally scheduled to join the league in 2022, but their debut, along with those of two other incomings organizations — Charlotte and Sacramento — were pushed back a year due to the impact of COVID-19.
More on how the design came to be and what it represents, from MLSsoccer.com:
A diverse group of over 20 local designers created the crest based upon a common theme discovered through focus groups and discussions with various community members — a deep-rooted sense of unity and pride across the region in the St. Louis City flag. Using the flag as an inspiration, the team crest is an abstract depiction of the club’s passion and purpose, displayed through iconic elements found across the St. Louis region.
Thoughts on the name? The crest?
Did MLS need another “City” tacked onto the end of the name of the city itself? Is that not identifiable easily enough?