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Judge dismisses New Balance case against Liverpool

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Liverpool picked up a win between its Champions League defeat of Genk and weekend visit from Tottenham Hotspur, and a new look is headed for Anfield.

The Reds’ court battle against current uniform supplier New Balance has been won by the Premier League giant, who now has the green light to turn on its record deal with Nike.

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New Balance had a clause in the contract to match any competitor’s offer at the expiration of the current deal.

The company announced a “strong belief” that they had properly matched Nike’s rich offer, but Liverpool contended that “New Balance could not match the American rival’s offer in relation to the marketing and distribution of Liverpool products.”

Report: Nike seal record deal to supply Liverpool kit

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Reports state that Liverpool are set to sign a $99 million per season deal with Nike.

It would be the largest kit supplier deal in UK history, eclipsing Man United’s $95 million per year deal with Adidas. Barcelona’s $121 million per year deal with Nike and Real Madrid’s $132 million per season deal with Adidas are the two biggest kit deals in world soccer.

According to the Daily Mail, Liverpool have been in talks with Puma, Adidas and Nike for several months as their current deal with New Balance runs out in June 2020.

However, New Balance are launching a legal battle as they believe they have a clause in the contract which allows them to match any offer and extend their deal as Liverpool’s kit suppliers. So, we haven’t heard the last of this.

There has been plenty of chopping and changing when it comes to Premier League kit suppliers in the last few years, as Man City have swapped Nike for Puma, Arsenal have gone from Puma to Adidas and Man United have switched from Nike to Adidas.

Barcelona shirt replaces stripes with checkerboard pattern


BARCELONA, Spain (AP) Barcelona says its new shirt for next season will be missing its stripe design for the first time in club history.

Instead, the club’s famous blue-and-burgundy colors will be distributed in a checkerboard pattern.

[ MORE: Liverpool looks to lock up Klopp ]

The club says that its first-choice uniform used for home matches has always used some form of stripes until now.

The shirt will be accompanied with blue shorts.

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Report: Liverpool in talks with Nike for big-money apparel deal

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Apparel and sponsorship deals continue to break records every year, and Liverpool appears on the verge of breaking another one.

A report in ESPN states that Liverpool is close to signing an apparel deal with Nike, one that is worth reportedly more than the $979 million deal Manchester United recently signed with Adidas. The report states Liverpool is heading into the last season of its nearly $60 per season deal with New Balance, which began in 2015 and would pay out only around $300 million over the life of the deal.

When signed in 2015, a $300 million kit supplier deal was one of the best in the world, but deals have skyrocketed in recent years as brands look to push their products on successful teams and brands, such as Manchester United, Arsenal, Juventus, Barcelona, and Real Madrid.

Barcelona has a reported $130 million per season deal with Nike since 2018, which is considered the most-expensive deal in the world, barely beating out Real Madrid’s $128 million deal with Adidas signed in 2015. While Liverpool’s deal reportedly won’t come close to those two clubs, it still could be a substantial increase and provide the club with either more profits to enjoy, or more money to spend towards new signings and youth development.

As revenues continue to rise, one hopes that it could remain in soccer, with more transfer fees going to lower-level clubs as Liverpool signs some of the top youngsters, instead of more big transfer spending with money going to agents.

With Liverpool back in the title picture under Jurgen Klopp, this is a great move in the short term for Nike but it’s unclear how it will look in the long term. Man United has continued to be a name brand across the world, despite struggling in recent seasons in the Premier League, and Liverpool, due to its history, should still carry that weight. However, who knows how Liverpool will be in the coming years, should ownership or the front office fail on some signings.

At the same time, it could force other major apparel brands, such as Puma, New Balance, and Under Armour to invest even more in soccer sponsorships, both in the Premier League and elsewhere.

PHOTOS: 14 kits released for 2019 Women’s World Cup

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The USWNT jerseys for the 2019 Women’s World Cup in France were unveiled yesterday, and Nike had a pretty busy day.

They revealed the new kit designs for 14 nations they supply, and some of the jerseys are absolute beauties.

[ MORE: USMNT unveil new away jersey ]

From France’s away jersey to England’s home kit, and don’t forget about Nigeria’s epic away jersey, it is time to place your orders.

Take a look below to see the fresh jerseys that the stars of the women’s game will be wearing this summer.