Rochester Rhinos


Rochester Rhinos to move to USL D-3, return by 2020

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Another domino has fallen in the construction of USL D-3, albeit unlikely for the inaugural 2019 season.

The Rochester Rhinos are going to drop down from USL to the league’s D-III iteration by the 2020 season, and have been approved by the league as a member.

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On hiatus this season under new owners David and Wendy Dworkin, the Rhinos are one of the standard bearers for soccer in the U.S.

USL D-III has announced six teams for 2019: Chattanooga Pro Soccer, Toronto FC II, South Georgia Tormenta FC, FC Tucson, Greenville Triumph SC, and Madison Pro Soccer.

Rochester will leave its downtown soccer-specific stadium, leaving by the end of the year, and are committed to building a new facility in the suburbs. From

The Dworkins continued, “Along with our decision to vacate the stadium, we have also determined that fielding the Rhinos in our current Division II league is not sustainable locally at this time. While we are disappointed that the Rhinos will no longer be playing in Division II; we remain committed to keeping professional soccer in our community and building upon its rich history in this region. To that end, the USL has approved our inclusion in USL Division III, subject to a suitable stadium plan, along with community and business support.

The Rhinos opened what is now called Marina Auto Stadium in 2006, six years after winning the Lamar Hunt U.S. Open Cup. They remain the last non-MLS team to win the tournament.

Rochester also won the USL A-League in 1998, 2000, and 2001, as well as league titles in 2010 and 2015.

The club averaged more than 10,000 fans per game between 1996 and 2007, but have not averaged more than 6,000 since 2012. Their last two seasons saw average attendances of 3,655 and 2,031.

There’s been plenty of talk that the decline in attendance was down to their pretty great stadium being built in a rough part of town. Rochester has still produced good talent from its youth ranks and plenty of league titles, so perhaps a shiny new multi-sport complex can help the Rhinos restore themselves to glory. We’ll cheers to that.

Rochester Rhinos announce need for $1.3 million by end of month

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Fifteen days.

That’s how long the Rochester community has to get their USL team’s budget over the line, or one of the most celebrated clubs in modern American history is done.

The Rhinos are the last non-MLS team to win the Lamar Hunt U.S. Open Cup, and have claimed four other titles including the 2015 USL Cup. They once regularly averaged 10,000-plus in attendance during a sustained MLS push, but have since seen a dramatic drop-off to 2,000 fans a game despite making the playoffs in 21 of 22 seasons.

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What’s cause those problems? Some point to the location of their soccer-specific stadium, while others say the community never got over the failure to join MLS. Regardless, supporters have not come close to filling the facility, one which boasted 15,000-plus for hometown hero Abby Wambach’s post-World Cup homecoming against the WNY Flash in 2015. The Flash moved to North Carolina after the 2016 season.

Rochester’s celebrated coach, Bob Lilley, left the club for Pittsburgh on Tuesday, leaving Wednesday’s community press conference with Rochester owner Dave and Wendy Dworkin, minority owners of the NBA’s Sacramento Kings, to loom large.

Here’s what was announced:

The Rhinos estimate that $1.3 million in support is needed to protect the franchise, sourced from jersey sponsorships, season tickets, suites and new corporate sponsorships. In addition, the team is seeking a representative portion of Monroe County Hotel Room Occupancy Tax revenues, of which it currently receives zero.

Here’s how longtime Rochester soccer writer/booster Jeff DiVeronica phrased it:

That 2500 figure is 500 more than the aforementioned reported average last season. It’s a massive ask, and the Dworkins saved the club from disaster with a purchase before the 2016 USL season. It’s easier to imagine Rochester-area businesses laying out sponsorship dough than a rush of season ticket holders and a share of the hotel revenue tax.

Let’s hope for it: The Rhinos are an important club in modern American soccer.

This comes on the heels of more significant growth for the league, which announced a Memphis team and Atlanta United affiliate this week. The USL also announced the rebranding of Harrisburg City as Penn FC on Wednesday.

Samuels brace leads Rhinos to USL title over Galaxy II

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Welcome to the spotlight, Asani Samuels.

The 6-foot-5 Jamaican with the back-flip goal celebration lifted the Rochester Rhinos over L.A. Galaxy II for the USL title with a pair of dramatic goals off the bench in a nutty 2-1 championship game in Rochester.

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After Ariel Lassiter’s 65th minute goal gave Galaxy II a lead at Sahlen’s Stadium in Rochester, the remainder of the game saw a stoppage time equalizer, a punch-drunk keeper knocked out of the game, and an 18-year-old MLS Academy keeper to replace him.

First, Samuels’ stoppage time equalizer forced extra time in most-dramatic fashion, as he buried a header in the second of three added minutes. The Canisius College product rose to power in a header and sent the game into extra time, where Bob Lilley’s side would come out on top.


Then came extra time, and goalkeeper Clement Diop bungled a potential save under pressure on the line, and took a knee to the head that left him wobbly. Despite his many protestations, Diop was forced off the field for ice-cold goalkeeper Bennett Sneddon (who faced a corner right away).

With penalty kicks looming, Samuels struck again. The 6-foot-5 forward leapt to head the ball back past Sneddon, and the Rhinos held on for the USL crown.

The Rhinos entered Friday’s USL Championship game giving up barely more than a half-goal per game.

But they hadn’t played Ariel Lassiter and L.A. Galaxy II.

The kid they call “The Goal Puppy” headed home a rebound off the crossbar in the second half to give “Los Dos” their first USL title, and hand Rochester just its second loss of the season (and first at home).

Galaxy II finished in fifth-place out West, while the Rhinos won the East with a 17W-1L-10T record. At home it was 12 wins and two draws in 14 games.

And yes, Lassiter is the son of USMNT, DC United and Tampa Bay Mutiny star Roy Lassiter, though he had changed allegiances from U.S. U-23 to Costa Rica U-23.


USL title tilt: Rochester Rhinos set to host Galaxy II in WNY
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Bob Lilley’s Rochester Rhinos have been almost impossible to break down, and their opponents in the USL Championship Game will relish the chance to do just that.

Attack-minded L.A. Galaxy II heads into Sahlen’s Stadium in Rochester, N.Y., on Friday night with a chance to claim a title in its second year of existence.

Lilley, in the mean time, is coaching in his third different title tilt in Rochester, but for the first time as the Rhinos’ boss. The 49-year-old coach led Hershey in a 2-0 loss to the Rhinos at Frontier Field in 2001, and watched over a 3-0 win by his Vancouver Whitecaps in 2006.

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And despite a wealth of experience and a loaded resume, this season has been a different animal for Lilley, whose club has allowed a miserly 15 goals in 28 games. That’s best in the USL by almost a half goal.

“It’s different from any group I’ve had,” Lilley said of the Rhinos. “This team has been so consistent at a top-level, game-in and game-out. They’ve handled the travel, the injuries, the quirks in the schedule, very efficiently. We’ll have to step up tomorrow. The quality L.A. has in their organization and on their roster is a big challenge.”

Part of that challenge is 21-year-old Ariel Lassiter, the son of MLS legend Roy and a Costa Rica U-23 international. Lassiter has ripped off nearly 3 shots per game en route to a Top Ten standing in points, and has three goals in the playoffs.

PASADENA, CA - JULY 21: Ariel Lassiter #46 of the Los Angeles Galaxy takes a shot past Gerard Pique #3 of FC Barcelona in the International Champions Cup 2015 at Rose Bowl on July 21, 2015 in Pasadena, California. FC Barcelona won 2-1. (Photo by Stephen Dunn/Getty Images)
Lassiter (Photo by Stephen Dunn/Getty Images)

The influx of talent from MLS B-sides has been a constant conversation topic in USL circles, and Lilley says it’s caused clubs like his Rhinos to step their game up.

“For me it’s pushed the league forward significantly, massively,” he said. “The competitiveness of the league has always been high but with the MLS teams and their resources, all of us have to take a look at how we can better.

“The bar of U.S. Soccer is going up. The overall depth in the last decade, in the last five years, we’ve seen a seismic shift in the overall interest, exposure and quality of soccer in this league.

“Knowing after last year all these MLS teams were coming in, Pat Ercoli and I were very determined not to be left behind.”

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Lilley is without two of his main attacking threats in Cape Verde giant Steevan Dos Santos (red card) and SIU Edwardsville alum and rookie sensation Christian Volesky (concussion), and will rely on Jamaican international Kenardo Forbes and ex-Dynamo player Alex Dixon to prod the attack forward.

And attack they will.

“We’ve gotta step forward,” Lilley said. “The question tomorrow is to make sure we’re dictating the game and creating the better chances. We respect L.A. enough to know you can’t sit back against them. The team that’s gonna win is more than likely going to create the best chances. We need to be willing to be aggressive.”

Despite the setbacks in health, Lilley proffers no excuses.

“We’ve had injuries and you don’t go through a whole season with one loss without great depth,” he said. “The backbone of our team has been in the midfield and in the back. Tony Walls is the captain and has probably been the single most influential players throughout the season. A very strong back forward Onua Obasi, a very creative player who plays wide on the left. We have the top goalkeeper in the league this year in statistics. We’re really solid.”

Kickoff from Rochester is at 7:30 p.m. ET Friday.