A unified group of 16 supporter groups sent Arsenal owner Stan Kroenke a letter urging the head man to show “better leadership” in helping rebuild the squad and return the Gunners to the Champions League in what will be a third successive season outside Europe’s top competition.
His son Josh, currently serving as a member of the Arsenal board, responded to the letter by saying he “respects” the fans’ passion but also noting that it “hurts” to have his own called into question.
“As Arsenal fans, we have watched with frustration as the team’s football performances have declined over the past decade,” the letter from the fans read. “When Stan Kroenke began buying Arsenal shares, the club had just competed in a first Champions League final. Twelve years on, Arsenal are about to play in the Europa League for the third year running.”
The letter also hit out at the “soulless atmosphere” at the Emirates and attacked the “lack of strategy” when it came to player recruitment and investment into the squad, noting that money spent is not the issue, but instead the execution of the team build.
The younger Kroenke responded to the coordinated message, saying he takes his position with the club seriously because he can feel the emotion behind the decisions made.
“Is it hard to take? Absolutely,” Josh Kroenke said of the letter. “But I’m not in this business to make friends, I’m in it to win. If anyone is ever going to question anything about our ownership – which I view as a custodianship, the supporters trust us to be a custodian of the values — that’s what we’re trying to do. We’re trying to win whilst also respecting the values and traditions of the club.”
“I was there in Baku [for the Europa League final] on behalf of KSE [Kroenke Sports & Entertainment], my father and family. I was down there on the sidelines, on the medal podium handing out second-place medals. I saw the look on our coach’s face, our players and all our staff. I felt and I saw what they felt. I felt the same way. The most important thing about being down on the pitch is understanding that there is a resolve there. There are some people who are also pretty pissed off that we had dropped that last match. That resolve should serve us well.”
Finally, Kroenke addressed the money available this summer, and highlighted the difficulties presented by the Europa League loss, which left Arsenal yet again on the outside looking in as Chelsea qualified for the Champions League. It wasn’t exactly an encouraging message for fans.
“If we’re going into the finer points I’d have to defer to these guys [managing director Vinai Venkatesham and head of football Raul Sanllehi]. I’ve always told them we need to be as aggressive as possible. It’s no secret that we have a Champions League wage bill on a Europa League budget right now. That’s a fact. And one that we’re figuring out how to face internally at the moment.”